Casiano Communications
Encyclopedia
Casiano Communications is a private Puerto Rico
-based company mostly known for its publishing of various periodicals and magazine
s which are distributed in Puerto Rico, the Caribbean
, the continental United States
and in 20 other countries. Founded in 1973, it currently publishes one weekly newspaper, 7 monthly, quarterly, semi-annual and annual magazines, and two annual guides, with themes ranging from business to weddings to daily lifestyle, and offers various marketing and advertising services. With total global circulations reaching over 10,302,700 annually, the company has identified itself as the largest U.S. Hispanic
-owned publisher of periodicals, magazines and websites in the United States.
Its headquarters, located in San Juan
, includes an in-house marketing research department, editorial and printing production facilities and photography studios. In recent years, the company has diversified its products from publishing magazines to offering full marketing and advertising services for companies. Additionally, the company now has a “Corporate Technology Development” department that produces interactive marketing products for companies, such as promotional CD-ROMs and Internet Web Pages.
In 2000, the company unveiled a new search engine
and web portal
dedicated exclusively for Puerto Rico. The website, called Puerto Rico WOW!, also has a business directory and links to view digital versions of articles published in its printed magazines. The website currently receives an average of 19 million hits a month and 191,000 pages viewed daily, as per WebTrends
.http://www.casiano.com/html/prwow.html In 2008, Puerto Rico WOW! was converted into www.caribbeanbusinessPR.com, which has gone on to surpass WOW! in terms of traffic and ad revenue. Another website, www.TVaquiPR.com, was also launched in 2008 as a complement to its namesake weekly celebrity gossip magazine, TVaquí.
Puerto Rico
Puerto Rico , officially the Commonwealth of Puerto Rico , is an unincorporated territory of the United States, located in the northeastern Caribbean, east of the Dominican Republic and west of both the United States Virgin Islands and the British Virgin Islands.Puerto Rico comprises an...
-based company mostly known for its publishing of various periodicals and magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
s which are distributed in Puerto Rico, the Caribbean
Caribbean
The Caribbean is a crescent-shaped group of islands more than 2,000 miles long separating the Gulf of Mexico and the Caribbean Sea, to the west and south, from the Atlantic Ocean, to the east and north...
, the continental United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
and in 20 other countries. Founded in 1973, it currently publishes one weekly newspaper, 7 monthly, quarterly, semi-annual and annual magazines, and two annual guides, with themes ranging from business to weddings to daily lifestyle, and offers various marketing and advertising services. With total global circulations reaching over 10,302,700 annually, the company has identified itself as the largest U.S. Hispanic
Hispanic
Hispanic is a term that originally denoted a relationship to Hispania, which is to say the Iberian Peninsula: Andorra, Gibraltar, Portugal and Spain. During the Modern Era, Hispanic sometimes takes on a more limited meaning, particularly in the United States, where the term means a person of ...
-owned publisher of periodicals, magazines and websites in the United States.
Its headquarters, located in San Juan
San Juan, Puerto Rico
San Juan , officially Municipio de la Ciudad Capital San Juan Bautista , is the capital and most populous municipality in Puerto Rico, an unincorporated territory of the United States. As of the 2010 census, it had a population of 395,326 making it the 46th-largest city under the jurisdiction of...
, includes an in-house marketing research department, editorial and printing production facilities and photography studios. In recent years, the company has diversified its products from publishing magazines to offering full marketing and advertising services for companies. Additionally, the company now has a “Corporate Technology Development” department that produces interactive marketing products for companies, such as promotional CD-ROMs and Internet Web Pages.
In 2000, the company unveiled a new search engine
Search engine
A search engine is an information retrieval system designed to help find information stored on a computer system. The search results are usually presented in a list and are commonly called hits. Search engines help to minimize the time required to find information and the amount of information...
and web portal
Web portal
A web portal or links page is a web site that functions as a point of access to information in the World Wide Web. A portal presents information from diverse sources in a unified way....
dedicated exclusively for Puerto Rico. The website, called Puerto Rico WOW!, also has a business directory and links to view digital versions of articles published in its printed magazines. The website currently receives an average of 19 million hits a month and 191,000 pages viewed daily, as per WebTrends
WebTrends
Webtrends is a private company headquartered in Portland, Oregon, United States. It provides web analytics and other software solutions related to marketing intelligence...
.http://www.casiano.com/html/prwow.html In 2008, Puerto Rico WOW! was converted into www.caribbeanbusinessPR.com, which has gone on to surpass WOW! in terms of traffic and ad revenue. Another website, www.TVaquiPR.com, was also launched in 2008 as a complement to its namesake weekly celebrity gossip magazine, TVaquí.
Magazines and periodicals
Currently, Casiano Communications publishes the following magazines, periodicals and websites:| Name | Type | Themes | Estimated Circulation |
|---|---|---|---|
| Caribbean Business | Weekly newspaper, English-language | Business issues in Puerto Rico, the Caribbean and the United States | 45,000 (weekly)http://www.casiano.com/html/cb.html Website http://www.caribbeanbusinessPR.com |
| Caribbean Business to Business Directory (online on http://www.caribbeanbusinessPR.com) | Directory of private, public, governmental, and non-profit companies and organizations in Puerto Rico | ||
| Caribbean Business Book of Lists | Annual guide, English-language | Ranks the 1,600 largest companies in Puerto Rico, categorized by industry segment (e.g. banking, manufacturing Manufacturing Manufacturing is the use of machines, tools and labor to produce goods for use or sale. The term may refer to a range of human activity, from handicraft to high tech, but is most commonly applied to industrial production, in which raw materials are transformed into finished goods on a large scale... , pharmaceutical, etc.) |
35,000 (annually)http://www.casiano.com/html/bol.html |
| IMAGEN Imagén Imagén is a Puerto Rican fashion magazine. It is printed monthly by Casiano Communications. Founded in 1986, the magazine currently has a monthly circulation of 80,000 and an active readership of 400,000. It is Puerto Rico's leading fashion magazine geared to women... (Image) |
Monthly magazine, Spanish-language | Women's and family lifestyle | 80,000 (monthly)http://www.casiano.com/html/imagen.html |
| buenavida (Good Life) | Monthly magazine, Spanish-language | Quality-of-life, prevention and healthy lifestyle | 63,000 monthly)http://www.casiano.com/html/buenavida.html |
| Agenda De Decoración (Decorating Guide) | Semi-annual magazine, Spanish-language | Home decoration Interior design Interior design describes a group of various yet related projects that involve turning an interior space into an effective setting for the range of human activities are to take place there. An interior designer is someone who conducts such projects... s |
40,000 (semi-annually)http://www.casiano.com/html/agdeco.html |
| Agenda Para Mama (Mother’s Guide) | Annual magazine, Spanish-language | Pregnancy Pregnancy Pregnancy refers to the fertilization and development of one or more offspring, known as a fetus or embryo, in a woman's uterus. In a pregnancy, there can be multiple gestations, as in the case of twins or triplets... and child care |
40,000 (annually)http://www.casiano.com/html/agmama.html |
| Agenda Para La Quinceanera ("Sweet 15" Teen Guide) | Magazine, Spanish-language | Quinceanera Quinceañera Quinceañera , sometimes called "Fiesta de quince años", "Fiesta de Quinceañera", "Quince años" or simply "quince", is the celebration of a girl's fifteenth birthday in parts of Latin America and elsewhere in communities of immigrants from Latin America... and teen party |
20,000 (annually)http://www.casiano.com/html/agquince.html |
| Agenda Para La Novia (The Bride’s Guide) | Annual magazine, Spanish-language | Wedding Wedding A wedding is the ceremony in which two people are united in marriage or a similar institution. Wedding traditions and customs vary greatly between cultures, ethnic groups, religions, countries, and social classes... planning |
40,000 (annually)http://www.casiano.com/html/agnovia.html |
| [Que Pasa - P. R. Travel & Tourism] | Bi-monthly magazine, English and Spanish-language | Travel and tourism; Official magazine of P. R. Tourism Company | 127,000 (Bi-monthly)http://www.casiano.com/quepasa/default.html |
| TVaqui (TV Here) | Weekly Digest-sized glossy magazine, Spanish-language | Celebrity News & Gossip, VidaActual Aqui section, health, puzzles | 200,000 (weekly)http://www.casiano.com/html/tvaqui.html Website:http://www.TVaquiPR.com |