Cathedral City Cheddar
Encyclopedia
Cathedral City is Dairy Crest
’s leading brand of Cheddar cheese
and the most popular brand in the UK. It is produced from a 25-year-old recipe at Davidstow
in Cornwall
, which has neither city status nor a cathedral.
Dairy Crest bought the brand from Mendip Foods Ltd in 1995. In 2007, Dairy Crest announced an integrated marketing campaign designed to drive growth for Cathedral City, which it has called 'The Big Cheese Tease'.
As of 2009 Cathedral City Cheese is advertised with the line “Mature, yet Mellow”.
Dairy Crest
Dairy Crest Group plc is a major dairy products company in the United Kingdom. Its brands include Cathedral City Cheddar cheese, Utterly Butterly, Vitalite, Clover, St Ivel and Frijj. The company delivers milk to around 1.1 million households via their milkmen...
’s leading brand of Cheddar cheese
Cheddar cheese
Cheddar cheese is a relatively hard, yellow to off-white, and sometimes sharp-tasting cheese, produced in several countries around the world. It has its origins in the English village of Cheddar in Somerset....
and the most popular brand in the UK. It is produced from a 25-year-old recipe at Davidstow
Davidstow
Davidstow is a civil parish and village in north Cornwall, United Kingdom. The village is north of Bodmin Moor straddling the A395 road about 3 miles north of Camelford....
in Cornwall
Cornwall
Cornwall is a unitary authority and ceremonial county of England, within the United Kingdom. It is bordered to the north and west by the Celtic Sea, to the south by the English Channel, and to the east by the county of Devon, over the River Tamar. Cornwall has a population of , and covers an area of...
, which has neither city status nor a cathedral.
Dairy Crest bought the brand from Mendip Foods Ltd in 1995. In 2007, Dairy Crest announced an integrated marketing campaign designed to drive growth for Cathedral City, which it has called 'The Big Cheese Tease'.
As of 2009 Cathedral City Cheese is advertised with the line “Mature, yet Mellow”.