Cees van Riel
Encyclopedia
Cees B. M. van Riel (born June 15, 1951) is a Dutch scientist working in the area of corporate communication and reputation management. He has received the 2011 Pathfinder Award, the highest academic honor bestowed by the Institute for Public Relations (IPR) for his contribution to research in the field of corporate reputation and strategic alignment.
Cees van Riel is Professor of Corporate Communication at Rotterdam School of Management
, Erasmus University
. He is Director of the Corporate Communication Centre, a research institute at the same university, and has worked as a communication strategy consultant for a variety of companies in Europe.
Cees van Riel is also the co-founder, and is still active as Vice Chairman, of the Reputation Institute. The Reputation Institute has, since its founding in 1997, functioned as a private research and consulting organisation. Its mission is to advance knowledge about corporate reputation and help companies create economic value by implementing coherent reputing strategies.
and raised in Eindhoven in The Netherlands. Between 1973 and 1979 he studied Mass Communication (M.A.), Economic History (B.A.) and Political Science (B.A.) at the Radboud University Nijmegen
. He obtained his PhD in communication at Erasmus University Rotterdam in September 1986 for the doctoral dissertation Overheidsvoorlichting en Intermediaire kaders (Government Information and Intermediary Staff). In November 1993 Cees van Riel became Professor of Corporate Communication at Rotterdam School of Management
.
, first in Dutch (first edition in 1992, revised second edition in 1996), in English (1995) and in Spanish (1996). His Dutch book Identiteit en Imago (first edition in 1992, revised second edition in 1996 and 2006) is used for many academic studies. His recent publications focus on Reputation Management: the book Fame & Fortune (together with Charles Fombrun) (2003) received the Erasmus Research Institute of Management
(ERIM) Impact on Management Practice Award 2006 and was translated in Chinese, Korean and Dutch. His latest publication is Essentials of Corporate Communication (2007), published by Routledge
.
Cees van Riel has published many scientific articles in prominent journals, such as the Academy of Management Journal
, Journal of Management Studies
, Journal of Marketing, The Journal of Brand Management and Long Range Planning. The article "The Impact of Employee Communication and Perceived External Prestige on Organizational Identification" with co-authors Ale Smidts and Ad Th.H. Pruyn won the ERIM Top Articl Award 2002.
, USA) of the Corporate Reputation Review (an academic journal). He is also founding father of the Master of Science in Corporate Communication (MSc degree programme) at Rotterdam School of Management, Erasmus University. This was the first programme of its kind, offered at a university level (Master Degree), in the world.
RepTrakTM model
The RepTrakTM Model is a tool that traks 23 key performance indicators grouped around 7 reputation dimensions that research has proven to be effective in getting stakeholders to support the company. The beating heart of the RepTrakTM Model is the Pulse. The RepTrakTM Pulse measures the health of a company's overall reputation with consumers. The RepTrakTM Pulse score is based on four statements: the esteem, good feeling, trust, and admiration that consumers feel towards a company. The results of this study are published world-wide through Forbes
.com as well as through local partners in the 27 countries included in the study.
RepTrakTM Alignment Monitor
The RepTrakTM Alignment Monitor was published in many journals and management magazines. A selection of articles:
• "Involvierte Mitarbeitende durch gezielte interne Kommunikation", HR Today, December 2005
• "Harde Cijfers voor Zachte Issues", Communicatie, July 2006
• Cees B.M. van Riel, Tracing Strategic Alignment with EcQ-The Strategic Alignment Monitor, Organicom Revista Brasleria de Commuicao e Relacoes Publicas, 4, 7, 48-58.
• Riel, C.B.M. van (2008), Creating a Strategically Aligned Workforce, Corporate Reputation Review, 11, 4, 351-360.
• Cees B.M. van Riel (2009), Personeel afstemmen op strategische doelen, Merk & Reputatie, jrg 15, 2, 44-46.
• Van Riel, C. B. M., Berens, G., & Dijkstra, M. (2009), Stimulating strategically aligned behaviour among employees,' 'Journal of Management Studies, Vol. 46, 7, November, 1197–1227.
Cees van Riel has worked as a communication strategy consultant for a variety of international companies. He has also been a communication strategy consultant with Coca Cola, Baker & McKenzie
, Dresdner Bank
, Delta Lloyd, DSM (company)
, Eneco Energie
, FedEx
, Fortis (finance)
, Grolsch, IBM
, ING Group
, INVE, Nederlandse Spoorwegen
, Nutreco
, Postbank N.V.
, Philips
, Rabobank
, Royal Dutch Shell
, Siemens
, TNT N.V.
and Unilever
.
Cees van Riel is Professor of Corporate Communication at Rotterdam School of Management
Rotterdam School of Management
Rotterdam School of Management, Erasmus University is the international business school of the Erasmus University Rotterdam located in Rotterdam, Netherlands...
, Erasmus University
Erasmus University
Erasmus University Rotterdam is a university in the Netherlands, located in Rotterdam. The university is named after Desiderius Erasmus Roterodamus, a 15th century humanist and theologian...
. He is Director of the Corporate Communication Centre, a research institute at the same university, and has worked as a communication strategy consultant for a variety of companies in Europe.
Cees van Riel is also the co-founder, and is still active as Vice Chairman, of the Reputation Institute. The Reputation Institute has, since its founding in 1997, functioned as a private research and consulting organisation. Its mission is to advance knowledge about corporate reputation and help companies create economic value by implementing coherent reputing strategies.
Education
Cees van Riel was born in TilburgTilburg
Tilburg is a landlocked municipality and a city in the Netherlands, located in the southern province of Noord-Brabant.Tilburg municipality also includes the villages of Berkel-Enschot and Udenhout....
and raised in Eindhoven in The Netherlands. Between 1973 and 1979 he studied Mass Communication (M.A.), Economic History (B.A.) and Political Science (B.A.) at the Radboud University Nijmegen
Radboud University Nijmegen
Radboud University Nijmegen is a public university with a strong focus on research in Nijmegen, the Netherlands...
. He obtained his PhD in communication at Erasmus University Rotterdam in September 1986 for the doctoral dissertation Overheidsvoorlichting en Intermediaire kaders (Government Information and Intermediary Staff). In November 1993 Cees van Riel became Professor of Corporate Communication at Rotterdam School of Management
Rotterdam School of Management
Rotterdam School of Management, Erasmus University is the international business school of the Erasmus University Rotterdam located in Rotterdam, Netherlands...
.
Books and articles
Cees van Riel published several books and articles about corporate communication. His book Principles of Corporate Communication was published by Prentice HallPrentice Hall
Prentice Hall is a major educational publisher. It is an imprint of Pearson Education, Inc., based in Upper Saddle River, New Jersey, USA. Prentice Hall publishes print and digital content for the 6-12 and higher-education market. Prentice Hall distributes its technical titles through the Safari...
, first in Dutch (first edition in 1992, revised second edition in 1996), in English (1995) and in Spanish (1996). His Dutch book Identiteit en Imago (first edition in 1992, revised second edition in 1996 and 2006) is used for many academic studies. His recent publications focus on Reputation Management: the book Fame & Fortune (together with Charles Fombrun) (2003) received the Erasmus Research Institute of Management
Erasmus Research Institute of Management
The Erasmus Research Institute of Management is the joint research institute of the Rotterdam School of Management and the Erasmus School of Economics, both at Erasmus University Rotterdam. It aims to bring together top researchers in business and management from each of these schools...
(ERIM) Impact on Management Practice Award 2006 and was translated in Chinese, Korean and Dutch. His latest publication is Essentials of Corporate Communication (2007), published by Routledge
Routledge
Routledge is a British publishing house which has operated under a succession of company names and latterly as an academic imprint. Its origins may be traced back to the 19th-century London bookseller George Routledge...
.
Cees van Riel has published many scientific articles in prominent journals, such as the Academy of Management Journal
Academy of Management Journal
The Academy of Management Journal a is peer-reviewed academic journal on management. According to the Journal Citation Reports, the journal's 2009 impact factor is 6.483, ranking it second in the categories "Management" and "Business" .- External links :*...
, Journal of Management Studies
Journal of Management Studies
The Journal of Management Studies is a peer-reviewed academic journal that was established in 1963 and is published by Wiley-Blackwell on behalf of The Society for the Advancement of Management Studies. The journal publishes both conceptual and empirical papers in the field of management...
, Journal of Marketing, The Journal of Brand Management and Long Range Planning. The article "The Impact of Employee Communication and Perceived External Prestige on Organizational Identification" with co-authors Ale Smidts and Ad Th.H. Pruyn won the ERIM Top Articl Award 2002.
Academic role
Cees van Riel is the Editor-in-Chief (together with Charles Fombrun of Stern School of Business, New York UniversityNew York University
New York University is a private, nonsectarian research university based in New York City. NYU's main campus is situated in the Greenwich Village section of Manhattan...
, USA) of the Corporate Reputation Review (an academic journal). He is also founding father of the Master of Science in Corporate Communication (MSc degree programme) at Rotterdam School of Management, Erasmus University. This was the first programme of its kind, offered at a university level (Master Degree), in the world.
Models
From his academic research and studies, the most applied models are: RepTrakTM Model and RepTrakTM Alignment Monitor.RepTrakTM model
The RepTrakTM Model is a tool that traks 23 key performance indicators grouped around 7 reputation dimensions that research has proven to be effective in getting stakeholders to support the company. The beating heart of the RepTrakTM Model is the Pulse. The RepTrakTM Pulse measures the health of a company's overall reputation with consumers. The RepTrakTM Pulse score is based on four statements: the esteem, good feeling, trust, and admiration that consumers feel towards a company. The results of this study are published world-wide through Forbes
Forbes
Forbes is an American publishing and media company. Its flagship publication, the Forbes magazine, is published biweekly. Its primary competitors in the national business magazine category are Fortune, which is also published biweekly, and Business Week...
.com as well as through local partners in the 27 countries included in the study.
RepTrakTM Alignment Monitor
The RepTrakTM Alignment Monitor was published in many journals and management magazines. A selection of articles:
• "Involvierte Mitarbeitende durch gezielte interne Kommunikation", HR Today, December 2005
• "Harde Cijfers voor Zachte Issues", Communicatie, July 2006
• Cees B.M. van Riel, Tracing Strategic Alignment with EcQ-The Strategic Alignment Monitor, Organicom Revista Brasleria de Commuicao e Relacoes Publicas, 4, 7, 48-58.
• Riel, C.B.M. van (2008), Creating a Strategically Aligned Workforce, Corporate Reputation Review, 11, 4, 351-360.
• Cees B.M. van Riel (2009), Personeel afstemmen op strategische doelen, Merk & Reputatie, jrg 15, 2, 44-46.
• Van Riel, C. B. M., Berens, G., & Dijkstra, M. (2009), Stimulating strategically aligned behaviour among employees,' 'Journal of Management Studies, Vol. 46, 7, November, 1197–1227.
Consultancy
Cees van Riel's business activities include his role as Vice Chairman of the Reputation Institute in New York, founding the Reputatie forum Nederland (RfN), the Dutch reputation forum.Cees van Riel has worked as a communication strategy consultant for a variety of international companies. He has also been a communication strategy consultant with Coca Cola, Baker & McKenzie
Baker & McKenzie
Baker & McKenzie is an international law firm, founded in Chicago in 1949 by Russell Baker and John McKenzie. It is home to more than 3,800 lawyers spread over 70 offices in 42 different countries....
, Dresdner Bank
Dresdner Bank
Dresdner Bank AG was one of Germany's largest banking corporations and was based in Frankfurt. It was acquired by competitor Commerzbank in December 2009.- 19th century :...
, Delta Lloyd, DSM (company)
DSM (company)
DSM is a multinational life sciences and materials sciences-based company. DSM's global end markets include food and dietary supplements, personal care, feed, pharmaceuticals, medical devices, automotive, paints, electrical and electronics, life protection, alternative energy and bio-based materials...
, Eneco Energie
Eneco Energie
Eneco, the trading name of Eneco Holding N.V., is one of the largest producers and suppliers of gas, electricity and heat in the Netherlands, serving more than 2 million business and residential customers. Eneco headquarters are located in Rotterdam...
, FedEx
FedEx
FedEx Corporation , originally known as FDX Corporation, is a logistics services company, based in the United States with headquarters in Memphis, Tennessee...
, Fortis (finance)
Fortis (finance)
Fortis N.V./S.A. was a company active in insurance, banking and investment management. In 2007 it was the 20th largest business in the world by revenue but after encountering severe problems in the financial crisis of 2008, most of the company was sold in parts, with only insurance activities...
, Grolsch, IBM
IBM
International Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...
, ING Group
ING Group
The ING Group is a global financial institution offering retail banking, direct banking, commercial banking, investment banking, asset management, and insurance services. ING is the Dutch member of the Inter-Alpha Group of Banks, a cooperative consortium of 11 prominent European banks...
, INVE, Nederlandse Spoorwegen
Nederlandse Spoorwegen
Nederlandse Spoorwegen , or NS, is the principal passenger railway operator in the Netherlands.Its trains operate over the tracks of the Dutch national railinfrastructure, operated by ProRail, which was split off from NS in 2003...
, Nutreco
Nutreco
Nutreco N.V. is a Dutch producer of animal nutrition, fish feed and processed meat products. It has about 100 production facilities in more than 30 countries, and eight research centers. The company was founded in 1994 after a Cinven-backed management buyout of the feed and nutrition division of BP...
, Postbank N.V.
Postbank N.V.
The Postbank was a large Dutch bank, part of the ING Group. It had 7.5 million private account holders and was one of the largest providers of financial services in the country. It provided current and savings accounts, loans, mortgages, insurance, investments and pensions...
, Philips
Philips
Koninklijke Philips Electronics N.V. , more commonly known as Philips, is a multinational Dutch electronics company....
, Rabobank
Rabobank
Rabobank is a financial services provider with offices worldwide. Their main location is in the Netherlands. They are a global leader in Food and Agri financing and in sustainability-oriented banking...
, Royal Dutch Shell
Royal Dutch Shell
Royal Dutch Shell plc , commonly known as Shell, is a global oil and gas company headquartered in The Hague, Netherlands and with its registered office in London, United Kingdom. It is the fifth-largest company in the world according to a composite measure by Forbes magazine and one of the six...
, Siemens
Siemens
Siemens may refer toSiemens, a German family name carried by generations of telecommunications industrialists, including:* Werner von Siemens , inventor, founder of Siemens AG...
, TNT N.V.
TNT N.V.
TNT N.V., more commonly known as TNT, is an international express and mail delivery services company with headquarters in Hoofddorp, Netherlands. In the Netherlands, TNT operates the national postal service under the name TNT Post. The group also offers postal services in eight other European...
and Unilever
Unilever
Unilever is a British-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products....
.