Cerruti
Encyclopedia
Cerruti is a fashion house
Fashion House
Fashion House is an American telenovela that aired at 9 p.m. ET/8 p.m. CT Monday through Saturday on MyNetworkTV stations. The series premiered on September 5, 2006 and concluded on December 5, 2006...

 founded in 1967 in Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...

 by the Italian stylist and fashion designer Nino Cerruti
Nino Cerruti
Nino Cerruti is an Italian businessman and stylist, among the most famous in the world.He founded his own haute couture house Cerruti in 1967 in Paris...

.

The Cerruti house designs, manufactures, distributes, and retails luxury
Luxury good
Luxury goods are products and services that are not considered essential and associated with affluence.The concept of luxury has been present in various forms since the beginning of civilization. Its role was just as important in ancient western and eastern empires as it is in modern societies...

 ready-to-wear
Ready-to-wear
Ready-to-wear or prêt-à-porter is the term for factory-made clothing, sold in finished condition, in standardized sizes, as distinct from made to measure or bespoke clothing tailored to a particular person's frame. Off-the-peg is sometimes used for items which are not clothing.Ready-to-wear has...

, jeans, fragrances, sportswear, leather goods, watches, and accessories. The brand markets these products under several, sub-labels including Cerruti 1881
Cerruti 1881
Cerruti 1881 is a brand of the famous fashion house Cerruti founded in 1967 in Paris by the Italian stylist and fashion producer Nino Cerruti.The Cerruti house designs, manufactures, distributes, and retails luxury ready-to-wear, jeans, fragrances, sportswear, leather goods, watches, and accessories...

, Cerruti 18CRR81, ND Cerruti Jeans.

In 1967 the Cerruti label was officially launched with the opening of the flagship store and headquarters, at 3 Place de la Madeleine in Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...

, France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

.

The company was the property of the american firm MatlinPatterson Global Advisors from August
August
August is the eighth month of the year in the Julian and Gregorian Calendars and one of seven months with a length of 31 days.This month was originally named Sextilis in Latin, because it was the sixth month in the original ten-month Roman calendar under Romulus in 753 BC, when March was the first...

 2006 until 2010. Since December
December
December is the 12th and last month of the year in the Julian and Gregorian Calendars and one of seven months with the length of 31 days.December starts on the same day as September every year and ends on the same day as April every year.-Etymology:...

 2010 the company is the property of chinese Trinity Ltd (Li & Fung Group). Since September
September
September is the 9th month of the year in the Julian and Gregorian Calendars and one of four months with a length of 30 days.September in the Southern Hemisphere is the seasonal equivalent of March in the Northern Hemisphere....

 2008 the CEO is the French
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...

 Florent Perrichon.

Italian heritage

In 1881, the grandfather of Nino Cerruti
Nino Cerruti
Nino Cerruti is an Italian businessman and stylist, among the most famous in the world.He founded his own haute couture house Cerruti in 1967 in Paris...

 founded the textile
Textile
A textile or cloth is a flexible woven material consisting of a network of natural or artificial fibres often referred to as thread or yarn. Yarn is produced by spinning raw fibres of wool, flax, cotton, or other material to produce long strands...

 mill Lanificio Fratelli Cerruti. Located in Biella
Biella
Biella is a town and comune in the northern Italian region of Piemonte, the capital of the province of the same name, with some 45,800 inhabitants as of 2009. It is located about 80 km northeast of Turin and about 80 km west-northwest of Milan.It lies in the foothills of the Alps,...

 (Piemonte, Italy
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...

) the water in the region is put to use to wash and treat the wool
Wool
Wool is the textile fiber obtained from sheep and certain other animals, including cashmere from goats, mohair from goats, qiviut from muskoxen, vicuña, alpaca, camel from animals in the camel family, and angora from rabbits....

. The latter is imported principally from Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

 and South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...

, so as to develop flannel
Flannel
Flannel is a soft woven fabric, of various fineness. Flannel was originally made from carded wool or worsted yarn, but is now often made from either wool, cotton, or synthetic fibre. Flannel may be brushed to create extra softness or remain unbrushed. The brushing process is a mechanical process...

, tweeds, cashmere
Cashmere
Cashmere may refer to:* Cashmere wool, wool from the Cashmere goatPlaces* Another term for Kashmir, a region of the Indian subcontinent* Cashmere, New Zealand, a suburb of Christchurch, New Zealand* Cashmere, Queensland, a suburb of Brisbane, Australia...

, and butter muslin.
To this day, Cerruti fabrics are produced in the same workshops.

History and traditions of the brand

The Cerruti label was launched in 1967 with a menswear collection. In 1976, the line 'Cerruti Woman' was created. Before creating his own brand in 1974, Giorgio Armani
Giorgio Armani
Giorgio Armani is an Italian fashion designer, particularly noted for his menswear. He is known today for his clean, tailored lines. He formed his company, Armani, in 1975, and by 2001 was acclaimed as the most successful designer to come out of Italy, with an annual turnover of $1.6 billion and a...

 had worked in Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...

 under Cerruti.

In 1978, the house launched the fragrance with Nino Cerruti pour Homme, followed by Cerruti 1881 pour Homme in 1990, Cerruti Image in 1998 and l'Essence de Cerruti in 2008.

In the 1980s, Cerruti began producing clothes for films, including Bonnie and Clyde, Pretty Woman
Pretty Woman
Pretty Woman is a 1990 romantic comedy film set in Los Angeles, California. Written by J.F. Lawton and directed by Garry Marshall, this motion picture features Richard Gere and Julia Roberts, and also Hector Elizondo, Ralph Bellamy, and Jason Alexander in supporting roles. Roberts played the only...

and Basic Instinct
Basic Instinct
Basic Instinct is a 1992 erotic thriller directed by Paul Verhoeven and written by Joe Eszterhas, and starring Michael Douglas and Sharon Stone....

. The brand designed clothes for actors such as Michael Douglas
Michael Douglas
Michael Kirk Douglas is an American actor and producer, primarily in movies and television. He has won three Golden Globes and two Academy Awards; first as producer of 1975's Best Picture, One Flew Over the Cuckoo's Nest, and as Best Actor in 1987 for his role in Wall Street. Douglas received the...

, Jack Nicholson
Jack Nicholson
John Joseph "Jack" Nicholson is an American actor, film director, producer and writer. He is renowned for his often dark portrayals of neurotic characters. Nicholson has been nominated for an Academy Award twelve times, and has won the Academy Award for Best Actor twice: for One Flew Over the...

, Tom Hanks
Tom Hanks
Thomas Jeffrey "Tom" Hanks is an American actor, producer, writer, and director. Hanks worked in television and family-friendly comedies, gaining wide notice in 1988's Big, before achieving success as a dramatic actor in several notable roles, including Andrew Beckett in Philadelphia, the title...

, Bruce Willis
Bruce Willis
Walter Bruce Willis , better known as Bruce Willis, is an American actor, producer, and musician. His career began in television in the 1980s and has continued both in television and film since, including comedic, dramatic, and action roles...

, Sharon Stone
Sharon Stone
Sharon Vonne Stone is an American actress, film producer, and former fashion model. She achieved international recognition for her role in the erotic thriller Basic Instinct...

, Robert Redford
Robert Redford
Charles Robert Redford, Jr. , better known as Robert Redford, is an American actor, film director, producer, businessman, environmentalist, philanthropist, and founder of the Sundance Film Festival. He has received two Oscars: one in 1981 for directing Ordinary People, and one for Lifetime...

, Harrison Ford
Harrison Ford
Harrison Ford is an American film actor and producer. He is famous for his performances as Han Solo in the original Star Wars trilogy and as the title character of the Indiana Jones film series. Ford is also known for his roles as Rick Deckard in Blade Runner, John Book in Witness and Jack Ryan in...

, Al Pacino
Al Pacino
Alfredo James "Al" Pacino is an American film and stage actor and director. He is famous for playing mobsters, including Michael Corleone in The Godfather trilogy, Tony Montana in Scarface, Alphonse "Big Boy" Caprice in Dick Tracy and Carlito Brigante in Carlito's Way, though he has also appeared...

 and Jean Paul Belmondo. Nino Cerruti had cameo appearances in the following Hollywood
Cinema of the United States
The cinema of the United States, also known as Hollywood, has had a profound effect on cinema across the world since the early 20th century. Its history is sometimes separated into four main periods: the silent film era, classical Hollywood cinema, New Hollywood, and the contemporary period...

 movies: Holy Man
Holy Man
Holy Man is a 1998 comedy drama film directed by Stephen Herek. It starred Eddie Murphy, Jeff Goldblum and Kelly Preston. The film was a box office and critical failure.-Plot:...

(1998), Catwalk (1996) and Cannes Man (1996).

In 1994, Cerruti was the official designer of the famous Scuderia Ferrari
Scuderia Ferrari
Scuderia Ferrari is the racing team division of the Ferrari automobile marque. The team currently only races in Formula One but has competed in numerous classes of motorsport since its formation in 1929, including sportscar racing....

.

In October
October
October is the tenth month of the year in the Julian and Gregorian Calendars and one of seven months with a length of 31 days. The eighth month in the old Roman calendar, October retained its name after January and February were inserted into the calendar that had originally been created by the...

 2000 Nino Cerruti
Nino Cerruti
Nino Cerruti is an Italian businessman and stylist, among the most famous in the world.He founded his own haute couture house Cerruti in 1967 in Paris...

 sold his brand to Italian investors and get back to the family business of his grandfather, Lanificio Fratelli Cerruti, dal 1881.

The end of 2009 marks the arrival of two new creative directors: Jesper Borjesson for men's collections and Richard Nicoll for women's. Both have feature their respective work during Parisian Fashion Week in January and March 2010.

From July 2009 to May 2010, the Parisian flagship store at Place de la Madeleine closed its doors for renovation. The design was entrusted to the French architect Christian Biecher. The inauguration was launched with the presence of the founder Nino Cerruti
Nino Cerruti
Nino Cerruti is an Italian businessman and stylist, among the most famous in the world.He founded his own haute couture house Cerruti in 1967 in Paris...

.

Today, the Cerruti brand includes to ready-to-wear (men and women), jeans
Jeans
Jeans are trousers made from denim. Some of the earliest American blue jeans were made by Jacob Davis, Calvin Rogers, and Levi Strauss in 1873. Starting in the 1950s, jeans, originally designed for cowboys, became popular among teenagers. Historic brands include Levi's, Lee, and Wrangler...

, sportswear
Sportswear
Sportswear or activewear is clothing, including footwear, worn for sport or physical exercise. Sport-specific clothing is worn for most sports and physical exercise, for practical, comfort or safety reasons....

, fragrances
Perfume
Perfume is a mixture of fragrant essential oils and/or aroma compounds, fixatives, and solvents used to give the human body, animals, objects, and living spaces "a pleasant scent"...

, leather
Leather
Leather is a durable and flexible material created via the tanning of putrescible animal rawhide and skin, primarily cattlehide. It can be produced through different manufacturing processes, ranging from cottage industry to heavy industry.-Forms:...

 goods, watches, sunglasses
Sunglasses
Sunglasses or sun glasses are a form of protective eyewear designed primarily to prevent bright sunlight and high-energy visible light from damaging or discomforting the eyes. They can sometimes also function as a visual aid, as variously termed spectacles or glasses exist, featuring lenses that...

, and other accessories like writing instruments.

The house offers three lines, each for men and women: Cerruti (top line), Cerruti 1881
Cerruti 1881
Cerruti 1881 is a brand of the famous fashion house Cerruti founded in 1967 in Paris by the Italian stylist and fashion producer Nino Cerruti.The Cerruti house designs, manufactures, distributes, and retails luxury ready-to-wear, jeans, fragrances, sportswear, leather goods, watches, and accessories...

(diffusion line) and 18CRR81 (sportswear).

Cerruti stores

There are Cerruti, Cerruti 1881
Cerruti 1881
Cerruti 1881 is a brand of the famous fashion house Cerruti founded in 1967 in Paris by the Italian stylist and fashion producer Nino Cerruti.The Cerruti house designs, manufactures, distributes, and retails luxury ready-to-wear, jeans, fragrances, sportswear, leather goods, watches, and accessories...

and 18CRR81 stores in Milan
Milan
Milan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city proper has a population of about 1.3 million, while its urban area, roughly coinciding with its administrative province and the bordering Province of Monza and Brianza ,...

, Cosenza
Cosenza
Cosenza is a city in southern Italy, located at the confluence of two historic rivers: the Busento and the Crathis. The municipal population is of around 70,000; the urban area, however, counts over 260,000 inhabitants...

, Madrid
Madrid
Madrid is the capital and largest city of Spain. The population of the city is roughly 3.3 million and the entire population of the Madrid metropolitan area is calculated to be 6.271 million. It is the third largest city in the European Union, after London and Berlin, and its metropolitan...

, London, Munich
Munich
Munich The city's motto is "" . Before 2006, it was "Weltstadt mit Herz" . Its native name, , is derived from the Old High German Munichen, meaning "by the monks' place". The city's name derives from the monks of the Benedictine order who founded the city; hence the monk depicted on the city's coat...

, Stockholm
Stockholm
Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...

, Athens
Athens
Athens , is the capital and largest city of Greece. Athens dominates the Attica region and is one of the world's oldest cities, as its recorded history spans around 3,400 years. Classical Athens was a powerful city-state...

, Birmingham
Birmingham
Birmingham is a city and metropolitan borough in the West Midlands of England. It is the most populous British city outside the capital London, with a population of 1,036,900 , and lies at the heart of the West Midlands conurbation, the second most populous urban area in the United Kingdom with a...

, Riyadh
Riyadh
Riyadh is the capital and largest city of Saudi Arabia. It is also the capital of Riyadh Province, and belongs to the historical regions of Najd and Al-Yamama. It is situated in the center of the Arabian Peninsula on a large plateau, and is home to 5,254,560 people, and the urban center of a...

, Moscow, New York
New York City
New York is the most populous city in the United States and the center of the New York Metropolitan Area, one of the most populous metropolitan areas in the world. New York exerts a significant impact upon global commerce, finance, media, art, fashion, research, technology, education, and...

, Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...

, Damascus
Damascus
Damascus , commonly known in Syria as Al Sham , and as the City of Jasmine , is the capital and the second largest city of Syria after Aleppo, both are part of the country's 14 governorates. In addition to being one of the oldest continuously inhabited cities in the world, Damascus is a major...

 and Tokyo among other locations. In addition, the label is sold through some 1,500 vendors.

Chronology of Cerruti fragrances

  • 1978 Nino Cerruti (M)
  • 1985 Fair Play (M)
  • 1987 Nino Cerruti pour femme (F)
  • 1990 Cerruti 1881 (M)
  • 1995 Cerruti 1881 (F)
  • 1998 Cerruti Image (F)
  • 2000 Cerruti Image (M)
  • 2002 Cerruti 1881 Amber (M)
  • 2003 Cerruti 1881 Eau d'Eté (F)
  • 2004 Cerruti Sí (M)
  • 2006 Cerruti 1881 - Black (M))
  • 2006 Cerruti 1881 pour femme - White (F)
  • 2008 L'Essence de Cerruti (M)

Links

  • Cerruti 1881
    Cerruti 1881
    Cerruti 1881 is a brand of the famous fashion house Cerruti founded in 1967 in Paris by the Italian stylist and fashion producer Nino Cerruti.The Cerruti house designs, manufactures, distributes, and retails luxury ready-to-wear, jeans, fragrances, sportswear, leather goods, watches, and accessories...


  • Nino Cerruti
    Nino Cerruti
    Nino Cerruti is an Italian businessman and stylist, among the most famous in the world.He founded his own haute couture house Cerruti in 1967 in Paris...



External links

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