Champ was a British

United Kingdom

The United Kingdom of Great Britain and Northern IrelandIn the United Kingdom and Dependencies, other languages have been officially recognised as legitimate autochthonous languages under the European Charter for Regional or Minority Languages...

 comic strip

Comic strip

A comic strip is a sequence of drawings arranged in interrelated panels to display brief humor or form a narrative, often serialized, with text in balloons and captions....

 that ran in Whizzer and Chips

Whizzer and Chips

Whizzer and Chips was a British comic magazine that ran from 18 October 1969 to 27 October 1990, when it merged with the comic Buster. As with most comics of the time, Whizzer and Chips was dated one week ahead....

 for a number of years, and was drawn at assorted times by Leo Baxendale

Leo Baxendale

Leo Baxendale is a British cartoonist, who was the creator of the classic Beano strips Little Plum , Minnie the Minx , The Bash Street Kids and The Three Bears .Leo Baxendale was at the end of his National Service days in the RAF, when he decided he...

, Colin Whittock, Jack Edward Oliver

Jack Edward Oliver

Jack Edward Oliver was a British cartoonist. He is more usually known as J Edward Oliver or JEO and to his friends he was Jack....

 and finally Paul Ailey, before being rested in the early 1980s.
A short run of Whittock's strips in the 1980s was followed by an extended run of Ailey's strips, but Champ had by then become a Chip-ite rather than his original Whizz-kid self.

It followed the activities of a boy named Champ, his dog, and his unnamed friend (who often served as a straight man). Most of Champ's adventures featured him attempting to become the champion in a certain activity, only to suffer pain and/or humiliation.