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Channel partner
Encyclopedia
A channel partner is a company that partners with a manufacturer or producer to market and sell the manufacturer's products, services, or technologies. This is usually done through a co-branding
relationship. Channel partners may be distributors, vendors, retailers, consultants, systems integrators (SI), technology deployment consultancies, and value-added reseller
s (VARs) and other such organizations.
Channel Program (MSCP) defines managed services based on market and industry best practice
s, validates a provider’s managed service against those standards, and offers escalating rewards tied to the value delivered.
.
Co-branding
Co-branding refers to several different marketing arrangements:Co-branding, also called brand partnership, is when two companies form an alliance to work together, creating marketing synergy...
relationship. Channel partners may be distributors, vendors, retailers, consultants, systems integrators (SI), technology deployment consultancies, and value-added reseller
Value-added reseller
A value-added reseller is a company that adds features or services to an existing product, then resells it as an integrated product or complete "turn-key" solution...
s (VARs) and other such organizations.
Managed Services Channel Partner
The Managed ServicesManaged services
Managed services is the practice of transferring day-to-day related management responsibility as a strategic method for improved effective and efficient operations inclusive of Production Support and lifecycle build/maintenance activities...
Channel Program (MSCP) defines managed services based on market and industry best practice
Best practice
A best practice is a method or technique that has consistently shown results superior to those achieved with other means, and that is used as a benchmark...
s, validates a provider’s managed service against those standards, and offers escalating rewards tied to the value delivered.
Outsourcing Channel Partner
The Outsourcing Channel Program is designed for partners who are taking over management of customer assets for multiple years across multiple technologies, either at the customer site or at another location like a remote data centerData center
A data center is a facility used to house computer systems and associated components, such as telecommunications and storage systems...
.