Charlies (New Zealand)
Encyclopedia
Charlie's properly, Charlie's Group Limited, is a New Zealand
producer of beverage drinks founded in 1999 by three friends, Marc Ellis
, Stefan Lepionka and Simon Neal. Originally the company produced fresh orange juice; in 2001, Charlie's expanded their product range to include a variety of other natural fruit juices. They also sell loose fruit, fruit smoothies and sports water flavored with fruit juices. In May 2008, Charlie's launched a line of fruit-based softdrinks. They market their products as "Honest", referring to the fact that the products are not from concentrate with no sugar added. They listed on the NZX in 2006. In 2008, Charlie's opened a new plant in Renmark, South Australia.
In 2007, a television advertisement for Charlie's which featured children playing with fireworks was banned from airing after the Television Commercials Approval Bureau received letters of complaint. The commercial showed cartoon children allowing fireworks to explode between their teeth and shooting rockets at each other. The Acting Fire Service National Commander Paul McGill said "It's really disappointing that an advertiser will use this occasion to produce a commercial that glorifies behaviour that was unacceptable 20 years ago and is unacceptable today." Ron Curteis, Charlie's Marketing Manager indicated that the commercial was not intended to condone such behavior and that they hadn't realized this sort of behavior was still a big issue. Marc Ellis, director of Charlie's, later called for an overhaul of the advertising rules noting that the same panel who banned the commercial had initially certified that the commercial met all advertising standards. The ban eventually became part of a larger discussion about the difference between content allowed in programming versus advertisement.
made a bid to take controlling ownership of Charlie's.
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
producer of beverage drinks founded in 1999 by three friends, Marc Ellis
Marc Ellis (rugby)
Marc Christopher Gwynne Ellis is a New Zealand businessman and television presenter, and former rugby league and rugby union player. A graduate of the University of Otago, his primary business interests are in Charlie's, a juice company...
, Stefan Lepionka and Simon Neal. Originally the company produced fresh orange juice; in 2001, Charlie's expanded their product range to include a variety of other natural fruit juices. They also sell loose fruit, fruit smoothies and sports water flavored with fruit juices. In May 2008, Charlie's launched a line of fruit-based softdrinks. They market their products as "Honest", referring to the fact that the products are not from concentrate with no sugar added. They listed on the NZX in 2006. In 2008, Charlie's opened a new plant in Renmark, South Australia.
In 2007, a television advertisement for Charlie's which featured children playing with fireworks was banned from airing after the Television Commercials Approval Bureau received letters of complaint. The commercial showed cartoon children allowing fireworks to explode between their teeth and shooting rockets at each other. The Acting Fire Service National Commander Paul McGill said "It's really disappointing that an advertiser will use this occasion to produce a commercial that glorifies behaviour that was unacceptable 20 years ago and is unacceptable today." Ron Curteis, Charlie's Marketing Manager indicated that the commercial was not intended to condone such behavior and that they hadn't realized this sort of behavior was still a big issue. Marc Ellis, director of Charlie's, later called for an overhaul of the advertising rules noting that the same panel who banned the commercial had initially certified that the commercial met all advertising standards. The ban eventually became part of a larger discussion about the difference between content allowed in programming versus advertisement.
2011 Takeover Bid
In July 2011, Japanese beverage company AsahiAsahi Breweries
Asahi Breweries, Ltd. is a leading brewery and soft drink company based in Tokyo, Japan. The company has a 40% share of the Japanese beer market....
made a bid to take controlling ownership of Charlie's.