Cheap Monday is a Swedish

Sweden

Sweden , officially the Kingdom of Sweden , is a Nordic country on the Scandinavian Peninsula in Northern Europe. Sweden borders with Norway and Finland and is connected to Denmark by a bridge-tunnel across the Öresund....

 clothing label. It was founded in 2000 by Örjan Andersson and Adam Friberg, originally as a second-hand clothing store

Charity shop

A charity shop, thrift shop, thrift store, hospice shop , resale shop or op shop is a retail establishment run by a charitable organization to raise money.Charity shops are a type of social enterprise...

, in a suburb of Stockholm

Stockholm

Stockholm is the capital and the largest city of Sweden and constitutes the most populated urban area in Scandinavia. Stockholm is the most populous city in Sweden, with a population of 851,155 in the municipality , 1.37 million in the urban area , and around 2.1 million in the metropolitan area...

. The clothes started selling at March 10, 2004, and from the beginning in only one store called Weekday. The name of the brand originates from the fact that the original store was only open on Sunday. http://www.cheapmonday.com The brand is known for their idiosyncratic designs, and has expanded from their original focus on jeans

Jeans

Jeans are trousers made from denim. Some of the earliest American blue jeans were made by Jacob Davis, Calvin Rogers, and Levi Strauss in 1873. Starting in the 1950s, jeans, originally designed for cowboys, became popular among teenagers. Historic brands include Levi's, Lee, and Wrangler...

 to include sneakers, flannel

Flannel

Flannel is a soft woven fabric, of various fineness. Flannel was originally made from carded wool or worsted yarn, but is now often made from either wool, cotton, or synthetic fibre. Flannel may be brushed to create extra softness or remain unbrushed. The brushing process is a mechanical process...

, and shirts.

Cheap Monday clothes are distributed in a variety of stores worldwide, including Urban Outfitters

Urban Outfitters

Urban Outfitters, Inc. is a publicly traded American company that owns and operates five retail brands: Urban Outfitters, Anthropologie, Free People, Terrain, and BHLDN....

 and Barneys New York

Barneys New York

Barneys New York is a chain of luxury department stores headquartered in New York City. The chain owns large stores in New York City, Beverly Hills, Boston, Chicago, San Francisco, Dallas, Las Vegas, and Scottsdale, and smaller stores in other locations across the United States.Brands sold include...

. Recently, Cheap Mondays have also found strong popularity in Melbourne

Melbourne

Melbourne is the capital and most populous city in the state of Victoria, and the second most populous city in Australia. The Melbourne City Centre is the hub of the greater metropolitan area and the Census statistical division—of which "Melbourne" is the common name. As of June 2009, the greater...

, Australia

Australia

Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...

. They are recognized by their distinctive logo of a skull with an inverted crucifix. The designers of the logo, Björn Atldax and Karl Grandin of the design group Vår, meant it as an anti-religion statement, citing the religion as the cause of many wars. By January 2010, the website displays the logo with the inverted crucifix replaced by a single vertical line.

Cheap Monday began originally with jeans but has since branched out into full collections. In addition to its logo, it is also noted for its price which is distincitvely lower than most other quality denim brands. An average pair of Cheap Mondays usually retail around $65USD not going much higher than that.

Acquisition

On March 6, 2008 it was announced that retailer H & M Hennes & Mauritz AB

H&M

H & M Hennes & Mauritz AB is a Swedish retail-clothing company, known for its fast-fashion clothing offerings for women, men, teenagers and children....

 (H&M) would acquire the company Fabric Scandinavien AB, maker of Cheap Monday jeans and operator of the Weekday store. H&M bought 60 percent of Fabric Scandinavien for 564 million Swedish kronor

Swedish krona

The krona has been the currency of Sweden since 1873. Both the ISO code "SEK" and currency sign "kr" are in common use; the former precedes or follows the value, the latter usually follows it, but especially in the past, it sometimes preceded the value...

(US$92 million at the time) from the founders of the company: Adam Friberg, Lars Karlsson, Örjan Andersson and Linda Friberg. H&M has "the possibility/obligation to acquire the remaining shares in the company within three to five years."