Based in Malaysia, the Cheetah Group's principal activity is designing, product development, marketing and retailing of sports apparel and accessories and casual wear. The brands are Cheetah, Cth Unlimited, Cheetah Junior, Cheetah Ladies, C.Union and C2.

In late 2006, the company has allocated RM25mil for acquisition and diversification purposes.
Cheetah, via wholly owned unit Cheetah Marketing Sdn Bhd, in October 2006 signed an agreement with Woolworths Group

Woolworths Group

Woolworths Group plc was a listed British company that owned the high-street retail chain, Woolworths, as well as other brands such as the entertainment distributor Entertainment UK and book and resource distributor Bertram Books...

 for the exclusive rights to manufacture, store, distribute, promote and sell Ladybird merchandise in Malaysia and Singapore.

It also entered into a conditional share subscription agreement in November 2006 to invest RM700,000 for 75% equity in Above Fashion House

Above Fashion House

Above Fashion House Sdn Bhd was founded in 2002 by John Wong and Hallan Tjandra. It retails ladies fashion accessories under the brand name of Above and Jolie.In 2006, it was acquired by Cheetah Holdings.-References:***...

 Sdn Bhd.

Above Fashion House

Above Fashion House

Above Fashion House Sdn Bhd was founded in 2002 by John Wong and Hallan Tjandra. It retails ladies fashion accessories under the brand name of Above and Jolie.In 2006, it was acquired by Cheetah Holdings.-References:***...

retails and distributes ladies' fashion accessories made from Swarovski crystals under the brand name of Above and Jolie.