The Chevrolet LUV is a pickup truck

Pickup truck

A pickup truck is a light motor vehicle with an open-top rear cargo area .-Definition:...

 marketed in the Americas since 1972 by Chevrolet

Chevrolet

Chevrolet , also known as Chevy , is a brand of vehicle produced by General Motors Company . Founded by Louis Chevrolet and ousted GM founder William C. Durant on November 3, 1911, General Motors acquired Chevrolet in 1918...

, a division of General Motors

General Motors

General Motors Company , commonly known as GM, formerly incorporated as General Motors Corporation, is an American multinational automotive corporation headquartered in Detroit, Michigan and the world's second-largest automaker in 2010...

 (GM). All generations of the LUV pickup have been Japanese Isuzu

Isuzu

, is a Japanese car, commercial vehicle and heavy truck manufacturing company, headquartered in Tokyo. In 2005, Isuzu became the world's largest manufacturer of medium to heavy duty trucks. It has assembly and manufacturing plants in the Japanese city of Fujisawa, as well as in the prefectures...

 designs. The name LUV is an acronym for light utility vehicle.

First sold in North America from 1972 as a badge engineered

Badge engineering

Badge engineering is an ironic term that describes the rebadging of one product as another...

 variant of the Japanese market Isuzu Faster, production of the first generation ended in 1980.