Chief channel officer
Encyclopedia
Chief channel officer is a corporate title
for the person responsible for all indirect revenue with a partner within an organization. The Channel Chief typically reports to the chief executive officer
(CEO) as a corporate officer or to the Chief operating officer
(COO). The CCO is usually an executive or senior vice president position.
Responsible for the daily management of day-to-day activities of the corporation. The CCO is one of the highest ranking members of an organization, monitoring the daily operations of the company, organization, or agency, indirect sales, business and alliances with business partner
s.
With primary or shared responsibility for areas such as sales management
, product development, distribution channel management, public relations
, marketing communications
(including advertising and promotions), pricing, market research
, customer service
, and programs.
Corporate title
Publicly and privately held for-profit corporations confer corporate titles or business titles on company officials as a means of identifying their function in the organization...
for the person responsible for all indirect revenue with a partner within an organization. The Channel Chief typically reports to the chief executive officer
Chief executive officer
A chief executive officer , managing director , Executive Director for non-profit organizations, or chief executive is the highest-ranking corporate officer or administrator in charge of total management of an organization...
(CEO) as a corporate officer or to the Chief operating officer
Chief operating officer
A Chief Operating Officer or Director of Operations can be one of the highest-ranking executives in an organization and comprises part of the "C-Suite"...
(COO). The CCO is usually an executive or senior vice president position.
Responsible for the daily management of day-to-day activities of the corporation. The CCO is one of the highest ranking members of an organization, monitoring the daily operations of the company, organization, or agency, indirect sales, business and alliances with business partner
Business partner
Business partner is a term used to denote a commercial entity with which another commercial entity has some form of alliance. This relationship may be a highly contractual, exclusive bond in which both entities commit not to ally with third parties...
s.
With primary or shared responsibility for areas such as sales management
Sales management
Sales management is a business discipline which is focused on the practical application of sales techniques and the management of a firm's sales operations. It is an important business function as net sales through the sale of products and servicess and resulting profit drive most commercial...
, product development, distribution channel management, public relations
Public relations
Public relations is the actions of a corporation, store, government, individual, etc., in promoting goodwill between itself and the public, the community, employees, customers, etc....
, marketing communications
Marketing communications
Marketing Communications are messages and related media used to communicate with a market...
(including advertising and promotions), pricing, market research
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
, customer service
Customer service
Customer service is the provision of service to customers before, during and after a purchase.According to Turban et al. , “Customer service is a series of activities designed to enhance the level of customer satisfaction – that is, the feeling that a product or service has met the customer...
, and programs.