A chief creative officer (CCO) is the highest ranking position of the creative team within a company. This position is responsible for the overall look and feel of all materials, media, and branding associated with the organization. A chief creative officer may also be referred to as a creative director

Creative Director

A creative director is a position often found within the graphic design, film, music, fashion, advertising, media or entertainment industries, but may be useful in other creative organizations such as web development and software development firms as well....

 or a lead designer

Designer

A designer is a person who designs. More formally, a designer is an agent that "specifies the structural properties of a design object". In practice, anyone who creates tangible or intangible objects, such as consumer products, processes, laws, games and graphics, is referred to as a...

, however depending on the size of the company a chief creative officer may have several creative directors or lead designers as his/her subordinates.