China Youth Daily
Encyclopedia
The China Youth Daily (中青报 for short) is the official newspaper of Communist Youth League of China (CYL) (共青团), and is a popular official daily newspaper
and the first independently operated central government news media portal in the People's Republic of China
.
In 1980s it was regarded as the best newspaper in mainland China with a circulation of 5 millions a day. Its present circulation is estimated to be nearly one million in 40 countries and regions.
It has been operated by the Communist Youth League
since 1951. As of October 2006, the Party leader is Mr Wang Hong You; Publisher is Xu Wenxin; the current Editor-in-Chief of the paper is Chen Xiaochuan (陈小川). He replaces outgoing editor Li Erliang (李而亮).
As the mission of CYL at the present stage is to unite and lead the young people in the country, hoping to transfuse new blood into the CPC and recruit about young personnel for the political party. China Youth Daily also tries to bring news, ideas and information into the nationwide circulation, following the CYL principles. Thus, China Youth Daily has in fact given advantages to the CPC, enabling them to project their voice to a wider public in China. In another perspective, the content of the paper is to some extent regulated by the CPC.
Although China youth Daily is run by the CYL, it is also the first profit-generating paper in China. The profit enables the paper to support itself, and the paper welcomes individuals as well as companies to advertise in the paper.
Freezing Point
(冰点 pinyin: Bing diǎn), a four-page weekly supplement of China Youth Daily was temporarily shut down by the Chinese government in early 2006, due to an anti-censorship letter posted by columnist Li Datong
. According to the Washington Post, government censors accused the section of "'viciously attacking the socialist system' and condemned a recent article in it that criticized the history textbooks used in Chinese middle schools." Pressure from retired high-level party officials and senior scholars forced the government to allow publication again, but without its former editor and top investigative reporter, according to the New York Times.
Apart from the central hierarchy, there are six other departments which help the daily running of the paper. They include the office, editorial board, management department, business developmental department, human resources department, and the party office. Under the editorial board, management department and business developmental department, many branches are developed to handle the daily work as well.
Most of the employees, including journalists working for the paper, are members of the Communist Party, graduated from China Key University.
Following its goal, the China Youth Daily is able to attract a primary readership among professionals between the age of 21 to 48. And to maintain such readership, the paper has established an online version of the paper in 2000, the China Youth Online (CYOL).
During approximately 3 years of existence, CYOL has generated 31 different channels to increase diversity to different users. Both the China Youth Daily and CYOL are now offering more than the hardcore political ideas,social, and economic news; they now include news for public examinations, overseas study opportunities, career planning, fashion, entertainment, etc.
As it is the first for-profit official newspaper in China, it welcomes advertisements from individuals, local and foreign companies.
background and more than 60% of them have an income of 1000RMB or less.
Although the paper is circulated nationwide, it gains more popularity in the east
(31%), the central part (18%) and the north
(16%) comparatively to the other regions of China.
According to the Asia Leadership Fellow Program "China Youth Daily (CYD) is one of the most influential newspapers in contemporary China with a circulation of 800,000 (readership, which is much more, is not officially recorded). A market research
report by China Statistical Bureau ranks CYD in third place on the reading rate among the national daily papers."
of China Youth Daily Online has been established since 2000. As mentioned before, websites are established for different reasons and needs; for example, to attract and maintain readership and to make it more accessible to foreign users.
China Youth Online is China's first independently operated central government news media website which has started its operation since 15 February 2000. The portal is targeted towards the youth community in Mainland China
. It offers the online version of China Youth Daily and distributes content, souvenirs, book
s, and magazine
s published by China Youth Daily. Like China Youth Daily, CYOL basically channels for education, people, military, networks, life, and service information.
During early 2004, China Youth Daily together with CYOL have a daily circulation of 2 million in China, CYOL has successfully created new readership and profit since its establishment.
The Former editor-in-chiefs were Ms Liang Ping;Mr Zhang Shuangwu(2004–2005),Mr Wang Yao(2005–2006).
Newspaper
A newspaper is a scheduled publication containing news of current events, informative articles, diverse features and advertising. It usually is printed on relatively inexpensive, low-grade paper such as newsprint. By 2007, there were 6580 daily newspapers in the world selling 395 million copies a...
and the first independently operated central government news media portal in the People's Republic of China
People's Republic of China
China , officially the People's Republic of China , is the most populous country in the world, with over 1.3 billion citizens. Located in East Asia, the country covers approximately 9.6 million square kilometres...
.
In 1980s it was regarded as the best newspaper in mainland China with a circulation of 5 millions a day. Its present circulation is estimated to be nearly one million in 40 countries and regions.
It has been operated by the Communist Youth League
Communist Youth League
The Communist Youth League of China also known as the China Youth League is a youth movement of the People's Republic of China for youth between the ages of fourteen and twenty-eight, run by Communist Party of China. The league is organized on the party pattern. Its leader is its First Secretary...
since 1951. As of October 2006, the Party leader is Mr Wang Hong You; Publisher is Xu Wenxin; the current Editor-in-Chief of the paper is Chen Xiaochuan (陈小川). He replaces outgoing editor Li Erliang (李而亮).
Background
The China Youth Daily was established in 1951, six years before the Chinese Socialist Youth League decided to change its name to Communist Youth League of China (CYL).As the mission of CYL at the present stage is to unite and lead the young people in the country, hoping to transfuse new blood into the CPC and recruit about young personnel for the political party. China Youth Daily also tries to bring news, ideas and information into the nationwide circulation, following the CYL principles. Thus, China Youth Daily has in fact given advantages to the CPC, enabling them to project their voice to a wider public in China. In another perspective, the content of the paper is to some extent regulated by the CPC.
Although China youth Daily is run by the CYL, it is also the first profit-generating paper in China. The profit enables the paper to support itself, and the paper welcomes individuals as well as companies to advertise in the paper.
Freezing Point
Freezing Point
Freezing Point is a news journal in the People's Republic of China which has been the subject of controversy over its criticism of Communist Party officials and the sympathetic ear it lent to a Chinese historian who had criticized official history textbooks...
(冰点 pinyin: Bing diǎn), a four-page weekly supplement of China Youth Daily was temporarily shut down by the Chinese government in early 2006, due to an anti-censorship letter posted by columnist Li Datong
Li Datong
Li Datong was the Managing Editor of Freezing Point, a section of China Youth Daily. He was fired, and his popular column closed, because of a published letter condemning censorship and government intrusion into the press in China...
. According to the Washington Post, government censors accused the section of "'viciously attacking the socialist system' and condemned a recent article in it that criticized the history textbooks used in Chinese middle schools." Pressure from retired high-level party officials and senior scholars forced the government to allow publication again, but without its former editor and top investigative reporter, according to the New York Times.
Management
Administrative structure of the China Youth Daily can be divided into two parts. The main power of the hierarchy includes the president and the chief editor. Below them are the vice president, the vice chief editor and the secretary. But like all other papers with a CPC background, China Youth Daily is ultimately directed by the Propaganda Department of the CPC. Although this does not mean that the Propaganda Department often influences the direction and the content of the paper, it is authorized and has the right to do so.Apart from the central hierarchy, there are six other departments which help the daily running of the paper. They include the office, editorial board, management department, business developmental department, human resources department, and the party office. Under the editorial board, management department and business developmental department, many branches are developed to handle the daily work as well.
Most of the employees, including journalists working for the paper, are members of the Communist Party, graduated from China Key University.
Editorial stance
According to the Asia Leadership Fellow Program, the editor has said that "they must stand in the same stance with the State" on the issue of internal migration in China.Marketing
The paper has a circulation of nearly 1,000,000 copies a day. As it is an integrated nationwide newspaper which targets the young generation in China, it covers political, social, and economic news which particularly concerns both the young personnel of the country and the CPC.Following its goal, the China Youth Daily is able to attract a primary readership among professionals between the age of 21 to 48. And to maintain such readership, the paper has established an online version of the paper in 2000, the China Youth Online (CYOL).
During approximately 3 years of existence, CYOL has generated 31 different channels to increase diversity to different users. Both the China Youth Daily and CYOL are now offering more than the hardcore political ideas,social, and economic news; they now include news for public examinations, overseas study opportunities, career planning, fashion, entertainment, etc.
As it is the first for-profit official newspaper in China, it welcomes advertisements from individuals, local and foreign companies.
Readership
According to an official research conducted by China Youth Daily and CYOL, readers of the newspaper and online users are within the age of 18 to 48. The majority of readers are of the age of 19-25 (50%)and 26-35 (32%). Around 75% of the readers are male and around only 25% of them are female. Most readers attain a tertiary educationTertiary education
Tertiary education, also referred to as third stage, third level, and post-secondary education, is the educational level following the completion of a school providing a secondary education, such as a high school, secondary school, university-preparatory school...
background and more than 60% of them have an income of 1000RMB or less.
Although the paper is circulated nationwide, it gains more popularity in the east
East China
East China is a geographical and a loosely-defined cultural region that covers the eastern coastal area of China.Although an intangible and loosely defined concept, for administrative and governmental purposes, the region is defined by the government of the People's Republic of China to include...
(31%), the central part (18%) and the north
North China
thumb|250px|Northern [[People's Republic of China]] region.Northern China or North China is a geographical region of China. The heartland of North China is the North China Plain....
(16%) comparatively to the other regions of China.
According to the Asia Leadership Fellow Program "China Youth Daily (CYD) is one of the most influential newspapers in contemporary China with a circulation of 800,000 (readership, which is much more, is not officially recorded). A market research
Market research
Market research is any organized effort to gather information about markets or customers. It is a very important component of business strategy...
report by China Statistical Bureau ranks CYD in third place on the reading rate among the national daily papers."
Websites
The Chinese versionChinese language
The Chinese language is a language or language family consisting of varieties which are mutually intelligible to varying degrees. Originally the indigenous languages spoken by the Han Chinese in China, it forms one of the branches of Sino-Tibetan family of languages...
of China Youth Daily Online has been established since 2000. As mentioned before, websites are established for different reasons and needs; for example, to attract and maintain readership and to make it more accessible to foreign users.
China Youth Online
- China Youth Online (青年在线)
Mainland China
Mainland China, the Chinese mainland or simply the mainland, is a geopolitical term that refers to the area under the jurisdiction of the People's Republic of China . According to the Taipei-based Mainland Affairs Council, the term excludes the PRC Special Administrative Regions of Hong Kong and...
. It offers the online version of China Youth Daily and distributes content, souvenirs, book
Book
A book is a set or collection of written, printed, illustrated, or blank sheets, made of hot lava, paper, parchment, or other materials, usually fastened together to hinge at one side. A single sheet within a book is called a leaf or leaflet, and each side of a leaf is called a page...
s, and magazine
Magazine
Magazines, periodicals, glossies or serials are publications, generally published on a regular schedule, containing a variety of articles. They are generally financed by advertising, by a purchase price, by pre-paid magazine subscriptions, or all three...
s published by China Youth Daily. Like China Youth Daily, CYOL basically channels for education, people, military, networks, life, and service information.
During early 2004, China Youth Daily together with CYOL have a daily circulation of 2 million in China, CYOL has successfully created new readership and profit since its establishment.
Subsidiary Newspapers and Magazines
A number of newspapers and magazines are produced under the leadership of China Youth Daily. These subsidiary newspapers and magazines are designed to suit the taste of special readers and provide topical and targeted news.Elite Reference
- Elite Reference (青年参考),a weekly newspaper,setup in 1984,which focuses on international news.
The Former editor-in-chiefs were Ms Liang Ping;Mr Zhang Shuangwu(2004–2005),Mr Wang Yao(2005–2006).
Sports Youth Weekly
- Sports Youth Weekly (青年体育)
- Sports Youth Weekly was first published in March 2000. In 2006 it close the door because of poor profits.
- The chief editor is Bi Xidong (華熙东) who is an experienced sports reporter and soccer critic.
- It is distributed on Mondays, via retail outlets and subscription.
Youth Times
- Youth Times (青年时讯)
- Youth Times is a leisure weekly with city youth entertainment.
- "Entertainment is a power in the new century" is what the paper believes in.
- Topics include visual and international news, creativity, sales, health, travel, fashion, studying abroad, tastes and home.
- It is distributed on Thursdays.
Other Related Issues
- The Party Principle
- Party Journalism
- Marketization of Party Journalism
- Government Administration on News Media in China
- Political Communication