Chitrahaar
Encyclopedia
Chitrahaar is a television program on DD National
, most widely watched in the 1970s. The word literally means 'a garland of pictures'. It airs for half an hour every Friday on prime-time where the videos of the latest songs in Hindi film (Bollywood
) music are televised. It's the longest-running film-based programme in TV history, having started in the 1960s.
With the advent of cable TV, the viewership of DD has drastically dropped in urban areas, but it's still popular in the rural regions.
Lately, Chitrahaar has started using Same Language Subtitling (SLS), where Hindi
subtitles of the song's lyrics scroll across the screen. The idea behind SLS is that people who are just learning to read would benefit by reading lyrics of the songs they are listening to and watching. It's an engaging way to promote literacy, especially in villages. This initiative of Doordarshan has been technically supported by Indian Institute of Management Ahmedabad
.
DD started another show called Rangoli (The name is based on Rangoli
, a visual art form) that is based on the same film-music theme, and has wide rural viewership.
DD National
DD National or DD1 is Doordarshan's flagship channel and the most widely available terrestrial television channel in India.-The Early Years:...
, most widely watched in the 1970s. The word literally means 'a garland of pictures'. It airs for half an hour every Friday on prime-time where the videos of the latest songs in Hindi film (Bollywood
Bollywood
Bollywood is the informal term popularly used for the Hindi-language film industry based in Mumbai , Maharashtra, India. The term is often incorrectly used to refer to the whole of Indian cinema; it is only a part of the total Indian film industry, which includes other production centers producing...
) music are televised. It's the longest-running film-based programme in TV history, having started in the 1960s.
With the advent of cable TV, the viewership of DD has drastically dropped in urban areas, but it's still popular in the rural regions.
Lately, Chitrahaar has started using Same Language Subtitling (SLS), where Hindi
Hindi
Standard Hindi, or more precisely Modern Standard Hindi, also known as Manak Hindi , High Hindi, Nagari Hindi, and Literary Hindi, is a standardized and sanskritized register of the Hindustani language derived from the Khariboli dialect of Delhi...
subtitles of the song's lyrics scroll across the screen. The idea behind SLS is that people who are just learning to read would benefit by reading lyrics of the songs they are listening to and watching. It's an engaging way to promote literacy, especially in villages. This initiative of Doordarshan has been technically supported by Indian Institute of Management Ahmedabad
Indian Institute of Management Ahmedabad
The Indian Institute of Management Ahmedabad , better known as IIM Ahmedabad or simply IIM-A, is a business school located in Ahmedabad, Gujarat, India. It is the second Indian Institute of Management to be established, in 1961.-History:...
.
DD started another show called Rangoli (The name is based on Rangoli
Rangoli
Rangoli is a traditional decorative folk art from India. These are decorative designs made on floors of living rooms and courtyards during Hindu festivals and are meant as sacred welcoming areas for the Hindu deities. The ancient symbols have been passed on through the ages, from each generation to...
, a visual art form) that is based on the same film-music theme, and has wide rural viewership.