Choice overload
Encyclopedia
In Social Psychology
Social psychology
Social psychology is the scientific study of how people's thoughts, feelings, and behaviors are influenced by the actual, imagined, or implied presence of others. By this definition, scientific refers to the empirical method of investigation. The terms thoughts, feelings, and behaviors include all...

 theory
Theory
The English word theory was derived from a technical term in Ancient Greek philosophy. The word theoria, , meant "a looking at, viewing, beholding", and referring to contemplation or speculation, as opposed to action...

, choice overload is implicated in research into situations where people are confronted with many choice
Choice
Choice consists of the mental process of judging the merits of multiple options and selecting one of them. While a choice can be made between imagined options , often a choice is made between real options, and followed by the corresponding action...

s versus just a few choices. These findings have results that run counter to the popular notion that more choice is better. When confronted with a plethora of choices without perfect information, many people prefer to make no choice at all, even if making a choice would lead to a better outcome.

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