Chooks Fresh & Tasty was a Western Australia

Western Australia

Western Australia is a state of Australia, occupying the entire western third of the Australian continent. It is bounded by the Indian Ocean to the north and west, the Great Australian Bight and Indian Ocean to the south, the Northern Territory to the north-east and South Australia to the south-east...

n fast food chain that specialized in barbecued and fried chicken

Chicken (food)

Chicken is the most common type of poultry in the world, and is prepared as food in a wide variety of ways, varying by region and culture.- History :...

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History

Chooks was originally a well known regional fast food

Fast food

Fast food is the term given to food that can be prepared and served very quickly. While any meal with low preparation time can be considered to be fast food, typically the term refers to food sold in a restaurant or store with preheated or precooked ingredients, and served to the customer in a...

 brand

Brand

The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...

 named River Rooster. Operations began in Busselton and Margaret River

Margaret River

Margaret River is a river in southwest Western Australia. Although small and unremarkable, it is the eponym of the iconic town and tourist region of Margaret River, famous for its surfing, caves and wine....

 in 1991. River Rooster stores were generally in areas that lacked popular fast food chains - namely Chicken Treat

Chicken Treat

Chicken Treat is an Australian barbecue chicken fast food restaurant chain that originated in 1974 in Perth, Western Australia and later expanded throughout Australia....

, Red Rooster

Red Rooster

Red Rooster is an Australian fast food restaurant chain. Red Rooster specialises in selling roasted chicken and other related products.- History :...

 or KFC

KFC

KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global...

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Around 2003, the River Rooster name was dropped. The company felt they were not generating new transactions due to the similarity in brands with other outlets. The company started a competition where customers could submit new names to them for consideration, after which the current Chooks Fresh & Tasty name was adopted.
In October 2010 Chooks Fresh & Tasty was acquired by Quick Service Restaurant Holdings, which planned to rebrand the locations as Chicken Treat

Chicken Treat

Chicken Treat is an Australian barbecue chicken fast food restaurant chain that originated in 1974 in Perth, Western Australia and later expanded throughout Australia....

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