Chris-Craft Boats
Encyclopedia
Chris-Craft Boats, formerly Smith and Sons Boat Company, is a defunct manufacturer of wooden boats. It was sold in 1960 to NAFI
which would take the Chris-Craft name.
Chris Smith built his first wooden boat in 1874 at the age of 13. Years later, he built a duck hunting boat. His friends liked the way he built them, and they asked him to build them one. This was technically the start of the Chris Craft Boat Co. He soon began to build more boats and joined his brother Hank in 1881 to begin producing boats full time. In 1922, the brothers joined with other partners to form the Smith and Sons Boat Company. The company name was changed to Chris-Craft in 1930.
The Detroit area company became well known for their sleek racing boats in the 1910s and 1920s. Chris-Craft sold high end powerboats to wealthy patrons such as Henry Ford
and William Randolph Hearst
. In the late 1920s, Chris-Craft extended its market into the middle class
when it became one of the first mass producers of civilian pleasure boats. The company began assembly line
production at their Algonac, Michigan
plant, dramatically lowering production costs. Formerly, most powerboats had been hand-built.
In 1927 the company introduced the Cadet, an affordable 22' runabout. At the time, the domain of speedboats was largely confined to the wealthy. Its innovative advertising campaign promised a piece of "the good life" to the growing American middle class
. The company sold its boats on the installment plan, making them among the first powerboats available to the general population.
The Great Depression
robbed many Americans of discretionary income, and Chris-Craft sales suffered. The company introduced a line of low-priced powerboats to stay solvent. By 1935, a 15.5' Utility boat sold for as little as US$406. During World War II
, the company produced small patrol boats and launches for the U.S. Navy.
After the war, Chris Craft introduced a new lineup of civilian pleasure boats in time for the massive American consumer expansion of the 1950s. That decade marked the height of company prestige and the brand name Chris-Craft became virtually synonymous with pleasure boating. The company offered 159 different models and was the sales leader in many categories of small civilian powerboats.
The company sold high-end boats to famous customers such as Dean Martin
, Katharine Hepburn
, Frank Sinatra
, and Elvis Presley
. Their boats were often made from the finest mahogany and were considered to be among the best available. They were easy to operate, a must for their "weekend sailor" owners. In some circles, owning a Chris-Craft was considered de rigueur. Even their lower-priced boats were considered to be of high quality, often featuring such luxury items as a liberal use of mahogany, teak
, and brass.
In 1957, Chris-Craft Corporation added a metal boat division, designated the Roamer Steel Boats Division (RSBD)—founded upon its purchase of the Roamer Boat Company, now known as Chris Craft Roamers. So now, the Roamers that were supposed to always be steel forever, are fiberglass.
The company continued to be independent until it was acquired by Shields & Company's NAFI Corporation in 1960 and merged with NAFI. They renamed the company Chris-Craft Industries, Incorporated in 1962.
Chris-Craft Industries
Chris-Craft Industries, Inc., formerly National Automotive Fibers, Inc., was a publicly-held American corporation traded on the New York and Pacific Stock Exchanges. It later took on the name of one of its acquisitions, Chris-Craft Boats...
which would take the Chris-Craft name.
History
The Detroit area company became well known for their sleek racing boats in the 1910s and 1920s. Chris-Craft sold high end powerboats to wealthy patrons such as Henry Ford
Henry Ford
Henry Ford was an American industrialist, the founder of the Ford Motor Company, and sponsor of the development of the assembly line technique of mass production. His introduction of the Model T automobile revolutionized transportation and American industry...
and William Randolph Hearst
William Randolph Hearst
William Randolph Hearst was an American business magnate and leading newspaper publisher. Hearst entered the publishing business in 1887, after taking control of The San Francisco Examiner from his father...
. In the late 1920s, Chris-Craft extended its market into the middle class
Middle class
The middle class is any class of people in the middle of a societal hierarchy. In Weberian socio-economic terms, the middle class is the broad group of people in contemporary society who fall socio-economically between the working class and upper class....
when it became one of the first mass producers of civilian pleasure boats. The company began assembly line
Assembly line
An assembly line is a manufacturing process in which parts are added to a product in a sequential manner using optimally planned logistics to create a finished product much faster than with handcrafting-type methods...
production at their Algonac, Michigan
Algonac, Michigan
Algonac is a city in St. Clair County of the U.S. state of Michigan. The population was 4,613 at the 2000 census.Algonac is located at the southern end of the St. Clair River, just before it splits into a large delta region known as the St. Clair Flats. The St. Clair River drains Lake Huron into...
plant, dramatically lowering production costs. Formerly, most powerboats had been hand-built.
In 1927 the company introduced the Cadet, an affordable 22' runabout. At the time, the domain of speedboats was largely confined to the wealthy. Its innovative advertising campaign promised a piece of "the good life" to the growing American middle class
Middle class
The middle class is any class of people in the middle of a societal hierarchy. In Weberian socio-economic terms, the middle class is the broad group of people in contemporary society who fall socio-economically between the working class and upper class....
. The company sold its boats on the installment plan, making them among the first powerboats available to the general population.
The Great Depression
Great Depression
The Great Depression was a severe worldwide economic depression in the decade preceding World War II. The timing of the Great Depression varied across nations, but in most countries it started in about 1929 and lasted until the late 1930s or early 1940s...
robbed many Americans of discretionary income, and Chris-Craft sales suffered. The company introduced a line of low-priced powerboats to stay solvent. By 1935, a 15.5' Utility boat sold for as little as US$406. During World War II
World War II
World War II, or the Second World War , was a global conflict lasting from 1939 to 1945, involving most of the world's nations—including all of the great powers—eventually forming two opposing military alliances: the Allies and the Axis...
, the company produced small patrol boats and launches for the U.S. Navy.
After the war, Chris Craft introduced a new lineup of civilian pleasure boats in time for the massive American consumer expansion of the 1950s. That decade marked the height of company prestige and the brand name Chris-Craft became virtually synonymous with pleasure boating. The company offered 159 different models and was the sales leader in many categories of small civilian powerboats.
The company sold high-end boats to famous customers such as Dean Martin
Dean Martin
Dean Martin was an American singer, film actor, television star and comedian. Martin's hit singles included "Memories Are Made of This", "That's Amore", "Everybody Loves Somebody", "You're Nobody till Somebody Loves You", "Sway", "Volare" and "Ain't That a Kick in the Head?"...
, Katharine Hepburn
Katharine Hepburn
Katharine Houghton Hepburn was an American actress of film, stage, and television. In a career that spanned 62 years as a leading lady, she was best known for playing strong-willed, sophisticated women in both dramas and comedies...
, Frank Sinatra
Frank Sinatra
Francis Albert "Frank" Sinatra was an American singer and actor.Beginning his musical career in the swing era with Harry James and Tommy Dorsey, Sinatra became an unprecedentedly successful solo artist in the early to mid-1940s, after being signed to Columbia Records in 1943. Being the idol of the...
, and Elvis Presley
Elvis Presley
Elvis Aaron Presley was one of the most popular American singers of the 20th century. A cultural icon, he is widely known by the single name Elvis. He is often referred to as the "King of Rock and Roll" or simply "the King"....
. Their boats were often made from the finest mahogany and were considered to be among the best available. They were easy to operate, a must for their "weekend sailor" owners. In some circles, owning a Chris-Craft was considered de rigueur. Even their lower-priced boats were considered to be of high quality, often featuring such luxury items as a liberal use of mahogany, teak
Teak
Teak is the common name for the tropical hardwood tree species Tectona grandis and its wood products. Tectona grandis is native to south and southeast Asia, mainly India, Indonesia, Malaysia, and Burma, but is naturalized and cultivated in many countries, including those in Africa and the...
, and brass.
In 1957, Chris-Craft Corporation added a metal boat division, designated the Roamer Steel Boats Division (RSBD)—founded upon its purchase of the Roamer Boat Company, now known as Chris Craft Roamers. So now, the Roamers that were supposed to always be steel forever, are fiberglass.
The company continued to be independent until it was acquired by Shields & Company's NAFI Corporation in 1960 and merged with NAFI. They renamed the company Chris-Craft Industries, Incorporated in 1962.