Christopher Ward (watchmaker)
Encyclopedia
Christopher Ward is an English watchmaker
founded in 2004 by Mike France, Peter Ellis, and Christopher Ward.
Differentiating themselves from most other watchmakers, their business model revolves around the direct selling
of watches to the public rather than expensive advertising campaigns, more of the price of a conventional luxury watch often going towards the latter than to the actual manufacturing costs.
Their first watches, the C5 Malvern Automatic and C3 Malvern Chronograph were launched in 2005 on their website. Initially, the watch casings and some other components were made in China, while movements were Swiss. Since then, the watches have been entirely Swiss made.
They are followed by a growing, band of watch fanciers and consequently their watches have been featured in many publications, such as the usual suspects (all the major UK national newspapers, style magazines such as GQ and Vogue
) as well as less likely areas such as Heat Magazine and "What Car?
".
Watchmaker
A watchmaker is an artisan who makes and repairs watches. Since virtually all watches are now factory made, most modern watchmakers solely repair watches. However, originally they were master craftsmen who built watches, including all their parts, by hand...
founded in 2004 by Mike France, Peter Ellis, and Christopher Ward.
Differentiating themselves from most other watchmakers, their business model revolves around the direct selling
Direct selling
Direct selling is the marketing and selling of products directly to consumers away from a fixed retail location. Peddling is the oldest form of direct selling. Modern direct selling includes sales made through the party plan, one-on-one demonstrations, and other personal contact arrangements as...
of watches to the public rather than expensive advertising campaigns, more of the price of a conventional luxury watch often going towards the latter than to the actual manufacturing costs.
Their first watches, the C5 Malvern Automatic and C3 Malvern Chronograph were launched in 2005 on their website. Initially, the watch casings and some other components were made in China, while movements were Swiss. Since then, the watches have been entirely Swiss made.
They are followed by a growing, band of watch fanciers and consequently their watches have been featured in many publications, such as the usual suspects (all the major UK national newspapers, style magazines such as GQ and Vogue
Vogue (magazine)
Vogue is a fashion and lifestyle magazine that is published monthly in 18 national and one regional edition by Condé Nast.-History:In 1892 Arthur Turnure founded Vogue as a weekly publication in the United States. When he died in 1909, Condé Montrose Nast picked up the magazine and slowly began...
) as well as less likely areas such as Heat Magazine and "What Car?
What Car?
What Car? is a long-running UK monthly automobile magazine and website, currently edited by Steve Fowler and published by Haymarket Motoring. First published in 1973, it is intended primarily as a magazine for consumers rather than dedicated automobile enthusiasts...
".