Chrysler-Plymouth was a division of the Chrysler Corporation, an American automobile company founded by Walter P. Chrysler. The division sold cars with both Chrysler

Chrysler

Chrysler Group LLC is a multinational automaker headquartered in Auburn Hills, Michigan, USA. Chrysler was first organized as the Chrysler Corporation in 1925....

 and Plymouth

Plymouth (automobile)

Plymouth was a marque of automobile based in the United States, produced by the Chrysler Corporation and its successor DaimlerChrysler.-Origins:...

 brand names. The Chrysler models emphasized luxury, while the Plymouth

Plymouth (automobile)

Plymouth was a marque of automobile based in the United States, produced by the Chrysler Corporation and its successor DaimlerChrysler.-Origins:...

 cars stood for practicality.

When the Plymouth brand was retired in 2001, Chrysler became a stand-alone division of DaimlerChrysler AG, the company formed by the merger of Chrysler and Daimler-Benz. Recently, however, the Chrysler Group has been making efforts to consolidate the Chrysler, Dodge

Dodge

Dodge is a United States-based brand of automobiles, minivans, and sport utility vehicles, manufactured and marketed by Chrysler Group LLC in more than 60 different countries and territories worldwide....

, and Jeep

Jeep

Jeep is an automobile marque of Chrysler . The first Willys Jeeps were produced in 1941 with the first civilian models in 1945, making it the oldest off-road vehicle and sport utility vehicle brand. It inspired a number of other light utility vehicles, such as the Land Rover which is the second...

brands into one sales unit, while maintaining separate brand identity.