Chuck Taliano
Encyclopedia
Charles "Chuck" Taliano Jr. (May 9, 1945 – June 4, 2010) was an American
Marine
Sergeant and drill instructor
. Tatiano was featured as a drill instructor
in a well known Marine Corps
recruitment poster using the slogan
, "We don’t promise you a rose garden". Taliano was photographed for the poster in 1969 while waiting for an honorable discharge at Marine Corps Recruit Depot Parris Island
in South Carolina
.
Taliano was born and raised in Cleveland, Ohio
. He enlisted in the United States Marine Corps
in November 1963. In 1966, Taliano became a drill instructor at the Marine Corps Recruit Depot in Parris Island, South Carolina.
The famous poster photograph of Taliano, which features him giving a new Marine recruit an "attitude readjustment," was taken in 1968, less than one month before Taliano was honorably discharged from active duty. A reservist, who was writing a book about the Marine boot camp
at Parris Island, took the photograph of Taliano. The picture, which shows Taliano just inches from a recruit's face, would be adopted by the Marine Corps as a recruitment poster throughout the 1970s and 1980s. It added the caption, "We don’t promise you a rose garden", for the poster.
Taliano was released from active duty
in November 1968, less than one month after the photograph was taken. He was honorably discharged in November 1969. He worked in the publishing industry for more than 30 years. He retired to a home in Beaufort, South Carolina
, in 2001.
Following his retirement, Taliano became the manager
of the Parris Island Museum
's gift shop
, Alexander Ship’s Store, in late 2002. Taliano quickly became an attraction himself, as visitors and active military personnel would stop at the museum to meet him. Stephen Wise, the curator
of the Parris Island Museum told The Beaufort Gazette in 2010, "Everyone from generals to former privates would stop by to see him."
Chuck Taliano died of multiple myeloma
on June 4, 2010, at his home in Beaufort, South Carolina, at the age of 65. His memorial service was held at the Recruit Chapel at the Marine Corps Recruit Depot Parris Island. He was buried at Beaufort National Cemetery
.
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
Marine
United States Marine Corps
The United States Marine Corps is a branch of the United States Armed Forces responsible for providing power projection from the sea, using the mobility of the United States Navy to deliver combined-arms task forces rapidly. It is one of seven uniformed services of the United States...
Sergeant and drill instructor
Drill instructor
A drill instructor is a non-commissioned officer or Staff Non-Commissioned Officer in the armed forces or police forces with specific duties that vary by country. In the U.S. armed forces, they are assigned the duty of indoctrinating new recruits entering the military into the customs and...
. Tatiano was featured as a drill instructor
Drill instructor
A drill instructor is a non-commissioned officer or Staff Non-Commissioned Officer in the armed forces or police forces with specific duties that vary by country. In the U.S. armed forces, they are assigned the duty of indoctrinating new recruits entering the military into the customs and...
in a well known Marine Corps
United States Marine Corps
The United States Marine Corps is a branch of the United States Armed Forces responsible for providing power projection from the sea, using the mobility of the United States Navy to deliver combined-arms task forces rapidly. It is one of seven uniformed services of the United States...
recruitment poster using the slogan
Slogan
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm . Slogans vary from the written and the...
, "We don’t promise you a rose garden". Taliano was photographed for the poster in 1969 while waiting for an honorable discharge at Marine Corps Recruit Depot Parris Island
Marine Corps Recruit Depot Parris Island
Marine Corps Recruit Depot Parris Island is an military installation located within Port Royal, South Carolina, approximately south of Beaufort, the community that is typically associated with the installation. MCRD Parris Island is used for the training of enlisted Marines...
in South Carolina
South Carolina
South Carolina is a state in the Deep South of the United States that borders Georgia to the south, North Carolina to the north, and the Atlantic Ocean to the east. Originally part of the Province of Carolina, the Province of South Carolina was one of the 13 colonies that declared independence...
.
Taliano was born and raised in Cleveland, Ohio
Ohio
Ohio is a Midwestern state in the United States. The 34th largest state by area in the U.S.,it is the 7th‑most populous with over 11.5 million residents, containing several major American cities and seven metropolitan areas with populations of 500,000 or more.The state's capital is Columbus...
. He enlisted in the United States Marine Corps
United States Marine Corps
The United States Marine Corps is a branch of the United States Armed Forces responsible for providing power projection from the sea, using the mobility of the United States Navy to deliver combined-arms task forces rapidly. It is one of seven uniformed services of the United States...
in November 1963. In 1966, Taliano became a drill instructor at the Marine Corps Recruit Depot in Parris Island, South Carolina.
The famous poster photograph of Taliano, which features him giving a new Marine recruit an "attitude readjustment," was taken in 1968, less than one month before Taliano was honorably discharged from active duty. A reservist, who was writing a book about the Marine boot camp
Recruit training
Recruit training, more commonly known as Basic Training and colloquially called Boot Camp, is the initial indoctrination and instruction given to new military personnel, enlisted and officer...
at Parris Island, took the photograph of Taliano. The picture, which shows Taliano just inches from a recruit's face, would be adopted by the Marine Corps as a recruitment poster throughout the 1970s and 1980s. It added the caption, "We don’t promise you a rose garden", for the poster.
Taliano was released from active duty
Active duty
Active duty refers to a full-time occupation as part of a military force, as opposed to reserve duty.-Pakistan:The Pakistan Armed Forces are one of the largest active service forces in the world with almost 610,000 full time personnel due to the complex and volatile nature of Pakistan's...
in November 1968, less than one month after the photograph was taken. He was honorably discharged in November 1969. He worked in the publishing industry for more than 30 years. He retired to a home in Beaufort, South Carolina
Beaufort, South Carolina
Beaufort is a city in and the county seat of Beaufort County, South Carolina, United States. Chartered in 1711, it is the second-oldest city in South Carolina, behind Charleston. The city's population was 12,361 in the 2010 census. It is located in the Hilton Head Island-Beaufort Micropolitan...
, in 2001.
Following his retirement, Taliano became the manager
Store manager
A store manager is the person ultimately responsible for the day-to-day operations of a retail store. All employees working in the store report to the store manager...
of the Parris Island Museum
Parris Island Museum
The Parris Island Museum is located at Building 111, Panama Street, Marine Corps Recruit Depot Parris Island in Parris Island, South Carolina, United States. The museum consists of a facility and includes exhibits focusing on the history of the United States Marine Corps and Port Royal region...
's gift shop
Gift shop
A gift shop is a store primarily selling souvenirs relating to a particular topic or theme. The items sold often include coffee mugs, stuffed animals, t-shirts, postcards, handmade collections and other souvenirs....
, Alexander Ship’s Store, in late 2002. Taliano quickly became an attraction himself, as visitors and active military personnel would stop at the museum to meet him. Stephen Wise, the curator
Curator
A curator is a manager or overseer. Traditionally, a curator or keeper of a cultural heritage institution is a content specialist responsible for an institution's collections and involved with the interpretation of heritage material...
of the Parris Island Museum told The Beaufort Gazette in 2010, "Everyone from generals to former privates would stop by to see him."
Chuck Taliano died of multiple myeloma
Multiple myeloma
Multiple myeloma , also known as plasma cell myeloma or Kahler's disease , is a cancer of plasma cells, a type of white blood cell normally responsible for the production of antibodies...
on June 4, 2010, at his home in Beaufort, South Carolina, at the age of 65. His memorial service was held at the Recruit Chapel at the Marine Corps Recruit Depot Parris Island. He was buried at Beaufort National Cemetery
Beaufort National Cemetery
Beaufort National Cemetery is a United States National Cemetery located in Beaufort County, in the city of Beaufort, South Carolina. It encompasses , and as of the end of 2005, had 18,511 interments.- History :...
.