Chum-Churum
Encyclopedia
Lotte Liquor is a distiller
in South Korea
, founded in 1926. It is the world's second leading producer of soju
, for producing creative product recently. It also manufactures a variety of other alcoholic beverages including red wine and whiskey.
Lotte soju is known by the brand name Chumchurum (hangul
: 처음처럼).Chumchurum means "like the first time"(pure) in Korean. The symbol represents the name very well. The company added pictures of a Korean magpie and a bud. Korean magpie is known as a bird, who is bringing good news and bud refers to meaning of "new" and "beginning".
Chumchurum is becoming popular to mostly women because its softer than other alcohol. Chumchurum contains 19.5% of alcohol and its made of alcali water, which makes soju become more distinct. Because of this, the company explained that before drink this soju, it makes the soju taste better if you shake it well like in the commercial.
Chumchurum is advertised by Korean famous singer Lee Hyori
.
The company's current president is Jae Hyeok Lee.
Distillation
Distillation is a method of separating mixtures based on differences in volatilities of components in a boiling liquid mixture. Distillation is a unit operation, or a physical separation process, and not a chemical reaction....
in South Korea
South Korea
The Republic of Korea , , is a sovereign state in East Asia, located on the southern portion of the Korean Peninsula. It is neighbored by the People's Republic of China to the west, Japan to the east, North Korea to the north, and the East China Sea and Republic of China to the south...
, founded in 1926. It is the world's second leading producer of soju
Soju
Soju is a distilled beverage native to Korea. Its taste is comparable to vodka, though often slightly sweeter due to sugars added in the manufacturing process, and more commonly consumed neat.Most brands of soju are made in South Korea...
, for producing creative product recently. It also manufactures a variety of other alcoholic beverages including red wine and whiskey.
Lotte soju is known by the brand name Chumchurum (hangul
Hangul
Hangul,Pronounced or ; Korean: 한글 Hangeul/Han'gŭl or 조선글 Chosŏn'gŭl/Joseongeul the Korean alphabet, is the native alphabet of the Korean language. It is a separate script from Hanja, the logographic Chinese characters which are also sometimes used to write Korean...
: 처음처럼).Chumchurum means "like the first time"(pure) in Korean. The symbol represents the name very well. The company added pictures of a Korean magpie and a bud. Korean magpie is known as a bird, who is bringing good news and bud refers to meaning of "new" and "beginning".
Chumchurum is becoming popular to mostly women because its softer than other alcohol. Chumchurum contains 19.5% of alcohol and its made of alcali water, which makes soju become more distinct. Because of this, the company explained that before drink this soju, it makes the soju taste better if you shake it well like in the commercial.
Chumchurum is advertised by Korean famous singer Lee Hyori
Lee Hyori
Lee Hyori is a South Korean singer. She debuted as a member of the successful pop girl group Fin.K.L, but has since become a solo artist. In 2003 she released her debut solo album Stylish which won many "Daesangs"...
.
The company's current president is Jae Hyeok Lee.