Circuit of culture
Encyclopedia
The Circuit of Culture is a theory or framework used in the area of cultural studies
. It was devised in 1997 by a group of theorists when studying the Walkman
cassette player. The theory suggests that in studying a cultural text or artifact you must look at five aspects: its representation, identity, production, consumption and regulation. Du Gay et al. suggest that "taken together (these 5 points) complete a sort of circuit...through which any analysis of a cultural text...must pass if it is to be adequately studied." Gerard Gogin openly uses this framework in his book Cell Phone Culture: Mobile technology in everyday life in order to fully understand the cell phone as a cultural artifact. His book is split into four parts: production, consumption, regulation, and representation and identity (through looking at mobile convergences).
Cultural studies
Cultural studies is an academic field grounded in critical theory and literary criticism. It generally concerns the political nature of contemporary culture, as well as its historical foundations, conflicts, and defining traits. It is, to this extent, largely distinguished from cultural...
. It was devised in 1997 by a group of theorists when studying the Walkman
Walkman
Walkman is a Sony brand tradename originally used for portable audio cassette, and now used to market Sony's portable audio and video players as well as a line of Sony Ericsson mobile phones...
cassette player. The theory suggests that in studying a cultural text or artifact you must look at five aspects: its representation, identity, production, consumption and regulation. Du Gay et al. suggest that "taken together (these 5 points) complete a sort of circuit...through which any analysis of a cultural text...must pass if it is to be adequately studied." Gerard Gogin openly uses this framework in his book Cell Phone Culture: Mobile technology in everyday life in order to fully understand the cell phone as a cultural artifact. His book is split into four parts: production, consumption, regulation, and representation and identity (through looking at mobile convergences).