Città dell'arte Fashion: Bio Ethical Sustainable Trend is an initiative of the Fondazione Pistoletto (Pistoletto Foundation) to promote sustainability

Sustainability

Sustainability is the capacity to endure. For humans, sustainability is the long-term maintenance of well being, which has environmental, economic, and social dimensions, and encompasses the concept of union, an interdependent relationship and mutual responsible position with all living and non...

 in the fashion industry. It was unveiled by Vogue Italia

Vogue Italia

Vogue Italia is the Italian edition of Vogue magazine. Owned by Condé Nast International, it is the least commercial of all editions of Vogue magazine and has been called the top fashion magazine in the world....

 editor-in-chief Franca Sozzani

Franca Sozzani

Franca Sozzani is an Italian journalist and the editor-in-chief of Vogue Italia since 1988.Franca has been at the forefront of Fashion since the beginning of her career. Sozzani started her career at Vogue Bambini and directed legendary publications LEI since 1980 and PER LUI since 1982 before...

 and the artist Michelangelo Pistoletto

Michelangelo Pistoletto

Michelangelo Pistoletto is an Italian painter, action and object artist, and art theorist. Pistoletto is acknowledged as one of the main representatives of the Italian Arte Povera...

 at a press conference at Pistoletto's studio in Biella

Biella

Biella is a town and comune in the northern Italian region of Piemonte, the capital of the province of the same name, with some 45,800 inhabitants as of 2009. It is located about 80 km northeast of Turin and about 80 km west-northwest of Milan.It lies in the foothills of the Alps,...

 on September 22, 2009. From September 23, 2009 through February 2010, the participants are committed to providing a new model for sustainable practices in fashion.

Exhibition

The purpose of Città dell'arte Fashion: Bio Ethical Sustainable Trend is to encourage and find ways for the fashion industry to exemplify a new model of socially responsible, ethical, and sustainable fashion. Michelangelo Pistoletto invited eleven Italian designers to create one look from sustainable Italian textiles. In June 2009, a two-day workshop at Pistoletto's studio assisted the designers' in selecting organically-dyed yarns for the project, which will culminate in February 2010.

Corporate sponsorship

These are just a handful of the companies who sponsor this initiative:

• Alcantara SpA
• Ermenegildo Zegna
  Ermenegildo Zegna
  Ermenegildo Zegna is a leading Italian fashion house, specialing in men's clothing. Founded in 1910, it is now managed by the fourth generation of the Zegna family and remains in family ownership. As well as producing suits for its own labels, it manufactures suits for labels such as Gucci, Yves...
  
   Holditalia S.p.A.
• Loro Piana
  Loro Piana
  Loro Piana is an Italian clothing company specialising in high-end, luxury cashmere and wool products.-History:Originally from Trivero , the Loro Piana family started as merchants of wool fabrics at the beginning of the nineteenth century...
  
   S.p.A.
• Zegna Baruffa - Lane Borgosesia S.p.A. (of the Zegna Group
  Ermenegildo Zegna
  Ermenegildo Zegna is a leading Italian fashion house, specialing in men's clothing. Founded in 1910, it is now managed by the fourth generation of the Zegna family and remains in family ownership. As well as producing suits for its own labels, it manufactures suits for labels such as Gucci, Yves...
  
  )

Zegna chairman Paolo Zegna is just one of many people who pay for the organically dyed fabrics and yarns for the project.

Designers

Participating designers include:

• Marco de Vincenzo
• Silvio Betterelli
• Marta Forghieri
• Osman Yousefzada
• Mark Fast
• Siri Johansen
• Mary Katrantzou
  Mary Katrantzou
  Mary Katrantzou is a Greek fashion designer who currently lives and works in London.- Early life :Mary Katrantzou was born in Athens, to an interior design mother and a father who trained in Textile Design.- Career :...
  
  
• José M. Nunes da Silva Giralt
• Matthew Ames
• Sandra Backlund

External links

• Città dell'arte (official website)
• Ever Manifesto (official website)