Loro Piana
Encyclopedia
Loro Piana is an Italian
clothing company specialising in high-end, luxury cashmere
and wool
products.
(a textile district in north Italy), the Loro Piana family started as merchants of wool fabrics at the beginning of the nineteenth century. In the second half of the century the family moved its activity to Valsesia
and founded the Lanificio Fratelli Lora e Compagnia, followed by Lanificio di Quarona di Zignone & C. at the beginning of the 20th century.
Loro Piana was established in 1924 by Pietro Loro Piana
. In the post-war period his nephew Franco took over the company and moved it into the international high fashion markets.
Since 2000 Loro Piana has awarded a prize for the world’s finest bale of wool which produces just enough fabric for 50 suits. The cup is awarded to an Australia
n or New Zealand
woolgrower who produces the year's finest bale. In 2008 Loro Piana paid a record 48,000 cents per kilo for a bale 12.5 micron Merino
wool produced by Peter and Greg Munsie and Phil and Judy Fittler of Uralla, New South Wales
.
Italy
Italy , officially the Italian Republic languages]] under the European Charter for Regional or Minority Languages. In each of these, Italy's official name is as follows:;;;;;;;;), is a unitary parliamentary republic in South-Central Europe. To the north it borders France, Switzerland, Austria and...
clothing company specialising in high-end, luxury cashmere
Cashmere wool
Cashmere wool, usually simply known as cashmere, is a fiber obtained from Cashmere and other types of goats. The word cashmere derives from an old spelling of Kashmir. Cashmere is fine in texture, and strong, light, and soft. Garments made from it provide excellent...
and wool
Wool
Wool is the textile fiber obtained from sheep and certain other animals, including cashmere from goats, mohair from goats, qiviut from muskoxen, vicuña, alpaca, camel from animals in the camel family, and angora from rabbits....
products.
History
Originally from TriveroTrivero
Trivero is a comune in the Province of Biella in the Italian region Piedmont, located about 80 km northeast of Turin and about 14 km northeast of Biella.It is an important centre of the wool industry....
(a textile district in north Italy), the Loro Piana family started as merchants of wool fabrics at the beginning of the nineteenth century. In the second half of the century the family moved its activity to Valsesia
Valsesia
Valsesia is a group of valleys in north-east of Piedmont in the Province of Vercelli, Italy; the principal valley is that of the river Sesia.The major cities are Varallo Sesia, Borgosesia, Serravalle Sesia; important touristic villages include Alagna Valsesia, Rima, Carcoforo, Scopello.-External...
and founded the Lanificio Fratelli Lora e Compagnia, followed by Lanificio di Quarona di Zignone & C. at the beginning of the 20th century.
Loro Piana was established in 1924 by Pietro Loro Piana
Pietro Loro Piana
Pietro Antonio Loro Piana , founder of the textile company Loro Piana, was an Italian engineer and entrepreneur....
. In the post-war period his nephew Franco took over the company and moved it into the international high fashion markets.
Stores
The company has stores in Italy and USA, as well as in many major cities in Europe and Asia, totalling 132 stores worldwide.Sponsorship
In 1985 the company began sponsoring Italian and international horsemen and partnered with the Italian Equestrian Sports Federation (FISE). Loro Piana sponsored the Around the Island Race 2006 in Hong Kong.Since 2000 Loro Piana has awarded a prize for the world’s finest bale of wool which produces just enough fabric for 50 suits. The cup is awarded to an Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
n or New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
woolgrower who produces the year's finest bale. In 2008 Loro Piana paid a record 48,000 cents per kilo for a bale 12.5 micron Merino
Merino
The Merino is an economically influential breed of sheep prized for its wool. Merinos are regarded as having some of the finest and softest wool of any sheep...
wool produced by Peter and Greg Munsie and Phil and Judy Fittler of Uralla, New South Wales
Uralla, New South Wales
Uralla is a small town and on the Northern Tablelands, New South Wales, Australia. The town is located at the intersection of the New England Highway and Thunderbolts Way 465 kilometres north of Sydney and about 23 kilometres south west of the city of Armidale...
.