Clackers cereal
Encyclopedia
Clackers was the name of a breakfast cereal
that the General Mills Corporation
manufactured and marketed in the 1960s and 1970s.
Noted for being promoted through television advertisements in which a box of the cereal would suddenly appear and interrupt some other activity, Clackers was a breakfast cereal
whose flavor was intended to be similar to that of graham cracker
s. Each individual piece of the cereal was almost large enough to fit onto a teaspoon, and the shape of a typical piece resembled a small gear with a hole in the center. Pre-sweetened, promoted as being nutritious, and formulated to be crunchy in milk for longer periods than the mean average for breakfast cereals, Clackers was primarily marketed for those younger than thirteen years of age. But it was not a major success for General Mills, partially because the television advertisements, which many adult viewers considered annoying, actually overshadowed the cereal itself. The untimely delivery of toy dune buggies to be used in a promotion also doomed the cereal to failure.
General Mills halted production of its Clackers brand in the early 1970s.
Breakfast cereal
A breakfast cereal is a food made from processed grains that is often, but not always, eaten with the first meal of the day. It is often eaten cold, usually mixed with milk , water, or yogurt, and sometimes fruit but sometimes eaten dry. Some cereals, such as oatmeal, may be served hot as porridge...
that the General Mills Corporation
General Mills
General Mills, Inc. is an American Fortune 500 corporation, primarily concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets many well-known brands, such as Betty Crocker, Yoplait, Colombo, Totinos, Jeno's, Pillsbury, Green...
manufactured and marketed in the 1960s and 1970s.
Noted for being promoted through television advertisements in which a box of the cereal would suddenly appear and interrupt some other activity, Clackers was a breakfast cereal
Breakfast cereal
A breakfast cereal is a food made from processed grains that is often, but not always, eaten with the first meal of the day. It is often eaten cold, usually mixed with milk , water, or yogurt, and sometimes fruit but sometimes eaten dry. Some cereals, such as oatmeal, may be served hot as porridge...
whose flavor was intended to be similar to that of graham cracker
Graham cracker
The graham cracker was developed in 1829 in Bound Brook, New Jersey, by Presbyterian minister Rev. Sylvester Graham. The true graham cracker is made with graham flour, a combination of fine-ground white flour and coarse-ground wheat bran and germ. Graham crackers are often used for making s'mores...
s. Each individual piece of the cereal was almost large enough to fit onto a teaspoon, and the shape of a typical piece resembled a small gear with a hole in the center. Pre-sweetened, promoted as being nutritious, and formulated to be crunchy in milk for longer periods than the mean average for breakfast cereals, Clackers was primarily marketed for those younger than thirteen years of age. But it was not a major success for General Mills, partially because the television advertisements, which many adult viewers considered annoying, actually overshadowed the cereal itself. The untimely delivery of toy dune buggies to be used in a promotion also doomed the cereal to failure.
General Mills halted production of its Clackers brand in the early 1970s.