Clara Ward
Encyclopedia
Clara Ward was an American gospel
Gospel music
Gospel music is music that is written to express either personal, spiritual or a communal belief regarding Christian life, as well as to give a Christian alternative to mainstream secular music....

 artist who achieved great success, both artistic and commercial, in the 1940s and 1950s as leader of The Famous Ward Singers.

A gifted singer and arranger, Ward took the lead-switching style used by male gospel quartets to new heights, leaving room for spontaneous improvisation and vamping by each member of the group while giving virtuoso singers such as Marion Williams
Marion Williams
Marion Williams was an American gospel singer.-Early years:Marion Williams was born in Miami, Florida, to a religiously devout mother and musically inclined father. She left school when she was nine years old to help support the family, and worked as a maid, a nurse, and in factories and...

 the opportunity to step forward in songs such as "Surely, God Is Able" (among the first million-selling gospel hits), "How I Got Over
How I Got Over
How I Got Over is a Gospel hymn composed and published in 1951 by Clara Ward . Notable recordings of this work have been made by Mahalia Jackson , Aretha Franklin , and the Blind Boys of Alabama How I Got Over is a Gospel hymn composed and published in 1951 by Clara Ward (1924-1973). Notable...

" (which she wrote; one of the most famous songs in the Black gospel repertoire), and "Packin' Up".

Career

Clara Ward's mother, Gertrude Ward (1901–1981), founded the Ward Singers in 1931 as a family group, then called variously The Consecrated Gospel Singers or The Ward Trio, consisting of herself, her youngest daughter Clara, and her elder daughter Willa.

Clara Ward made her first solo recording in 1940 and continued accompanying the Ward Gospel Trio.

The Ward Singers began touring nationally in 1943, after making a memorable appearance at the National Baptist Convention held in Philadelphia, Pennsylvania that year. Henrietta Waddy joined the group in 1947 after Willa Ward retired; she added a rougher alto and the enthusiastic stage manners taken from her South Carolina church background. The group's performance style, such as the mimed packing of suitcases as part of the song "Packin' Up", may have been condemned by some purists as "clowning" but was wildly popular with their audiences.

The addition of Marion Williams, who came out of the Pentecostal tradition growing up in Miami, Florida, brought even more to the group. A powerful singer with a preternaturally broad range, she was able to reach the highest registers of the soprano range without losing either purity or volume, and could also swoop down to growling low notes in the style of a country preacher. Williams' singing helped make the group nationally popular when they began recording in 1948.

In 1949 the Ward Singers toured from Philadelphia to California in their new Cadillac, appeared on TV in Hollywood, and recorded for the Miltone Record Company of Los Angeles. The Miltone recordings were purchased in a multi-artist package by Gotham Record Company, which had moved to Philadelphia. Gotham's Irv Ballen recorded some new Ward material, including "Surely God Is Able", and some of the Ward Singers' Gotham recordings were transferred to Savoy Record Company in Newark, New Jersey to settle a contract dispute. When Savoy began contracting with the Ward Singers for new recordings in the 1950s, they were mostly recorded and engineered in Bergen County, New Jersey by Rudy Van Gelder.

In 1950, Clara Ward and the Famous Ward Singers of Philadelphia made their first appearance at Carnegie Hall in New York City on a gospel program titled Negro Music Festival, produced by gospel music pioneer Joe Bostic, sharing the stage with Mahalia Jackson and appearing there at Carnegie Hall on Bostic's program again in 1952.

Over the years, Gertrude Ward created a booking agency for gospel acts, sponsored tours under the name "The Ward Gospel Cavalcade", established a publishing house for gospel music, and even wrote a book for churches on how to promote gospel programs. Gertrude also created and managed a second group, "The Clara Ward Specials", to accompany the Ward Singers. Although as musical director of the Ward franchise Clara was willing to share the spotlight with her talented co-singers, she and her mother were tightfisted about sharing the group's financial rewards with other members. According to Willa Ward's biography of Clara Ward, with the exception of Gertrude and Clara, Willa and other members of the group were grossly underpaid. In addition, their meager earnings were further reduced because Gertrude and Clara provided their housing and charged them for it. Accordingly, stars such as Marion Williams and Frances Steadman not only had to accept second billing and lesser pay for their work, but pay their employers rent out of their earnings.

Williams left the group in 1958 when her demand for a raise and reimbursement for hotel expenses was rejected; she was followed shortly thereafter by the rest of the group—Henrietta Waddy, Esther Ford, Frances Steadman and Kitty Parham—who formed a new group, "The Stars of Faith". Their departure marked the end of the glory days for the Ward Singers, who later alienated much of their churchgoing audience by performing in Las Vegas, nightclubs, and other secular venues in the 1960s. By this time the the late Queen of Gospel Dr. Albertina Walker
Albertina Walker
-Early years:Walker was born in Chicago, Illinois, to Ruben and Camille Coleman Walker. Her mother was born in Houston County, Georgia, and her father in Bibb County, Georgia. They moved to Chicago between 1917-1920 where they lived out their lives. Albertina had four siblings born in Bibb County...

 had formed her group The Caravans
The Caravans
The Caravans is a Jubilee Gospel group that was started by Albertina Walker . The group reached its peak popularity during the 1950s and 1960s, launching the careers of a number of artists, including: Delores Washington, Albertina Walker, Bessie Griffin, Cassietta George, Dorothy Norwood, Inez...

 in 1952, following the advice of her mentor the great Mahalia Jackson
Mahalia Jackson
Mahalia Jackson – January 27, 1972) was an African-American gospel singer. Possessing a powerful contralto voice, she was referred to as "The Queen of Gospel"...

, and the spotlit had transitioned to them as they blazed the gospel trail.

In 1963 Clara Ward was the second gospel singer to sing gospel songs on Broadway in Langston Hughes' play Tambourines To Glory. She was also the musical director for this play. The first being her former group members, which were known as the Stars of Faith, which starred Langston Hughes in the first Gospel stage play and first play that featured an all black cast to be produced on Broadway, The Black Nativity.

While performing at the Castaways Lounge in Miami Beach, Florida, in the 1960s, Clara collapsed and was rushed to the hospital and told if she recovered she would never sing or walk again. Gertrude Ward telephoned Mother Dabney, a spiritual healer in New Jersey, and Clara miraculously was restored to health. Details were reported in the Gospel News Journal published by Marvin Bunton. Clara later recounted this experience in a church service at the Wayside Chapel in Sydney, Australia. This testimony was released on an LP issued on the WARD label along with Clara singing "The Lord's Prayer" and a few other Ward musical selections.

During the group's heyday, however, it was both widely popular and highly influential, emphasizing glamor—traveling in over-sized Cadillacs, preferring sequined gowns for choir robes, and wearing wigs and jewelry that more conservative churchgoing women considered too worldly—while bringing Gertrude Ward's shrewd entrepreneurial sense to the gospel music business at large. Though Gertrude was a savvy negotiator, her understanding of the value of music copyrights was limited. According to Willa Ward, Gertrude was misled into believing that the songwriting royalties from Clara's compositions would be minimal and accordingly sold them. In her book Willa said the music ended up under the control of Herman Lubinsky, founder of Savoy Records
Savoy Records
Savoy Records is an American record label specializing in jazz, R&B and gospel. Starting in the mid 1940s, Savoy played an important part in popularizing bebop.Savoy Records is an American record label specializing in jazz, R&B and gospel. Starting in the mid 1940s, Savoy played an important part...

 (who was known for his unscrupulous exploitation of recording artists), and became owned by Planemar Music Company.

Clara Ward was the first gospel singer to sing with a 100-piece symphony orchestra in the 1960s. They recorded an album together on the Verve label, V-5019, The Heart, The Faith, The Soul of Clara Ward, and the Ward Singers performed their music live in Philadelphia with the symphony and the Golden Voices Ensemble.

Though Clara Ward did not regularly sing secular music as a soloist or with her groups, she did sing backup for pop artists with her sister Willa's background group, most notably on Dee Dee Sharp's smash hit, 'Mashed Potato Time", which reached #1 on Billboard's pop chart in 1962. In 1969 she recorded an album for Capitol Records, Soul and Inspiration, which consisted of pop songs from Broadway plays, Hollywood movies and the Jimmy Radcliffe
Jimmy Radcliffe
James "Jimmy" Radcliffe was an American soul singer, composer, arranger, conductor and record producer.-Biography:James Radcliffe was born in New York City...

 song of hope "If You Wanna Change The World". This album was later reissued on the Capitol's budget Pickwick label minus one song. In the same year she recorded an album in Copenhagen, Denmark on the Philips label, Walk A Mile In My Shoes, which included the pop title song, other pop songs (such as "California Dreaming") and a few gospel songs. She also recorded an album for MGM/Verve, Hang Your Tears Out To Dry, which included country and Western, blues/folk, pop and an arrangement of the Beatles' hit song, "Help". Her 1972 album Uplifting on United Artists, produced by Nikolas Venet and Sam Alexander, included her stunning interpretation of Bill Wither's pop hit "Lean On Me" and a rearrangement of the Soul Stirrer's 1950's recording of "Thank You, Jesus". Also in 1972 Ward, because she was under exclusive contract to United Artists at this time, provided vocals for a Canned Heat
Canned Heat
Canned Heat is a blues-rock/boogie rock band that formed in Los Angeles, California in 1965. The group has been noted for its own interpretations of blues material as well as for efforts to promote the interest in this type of music and its original artists...

's album New Age, on the ballad "Looking For My Rainbow"; it was released on that album and as a single 45 rpm record.

In 1968 Clara Ward and her singers toured Vietnam at the request of the U.S. State Department and the U.S.O. It was a very popular war-time tour supported by recorded radio broadcasts of the Ward Singers on U.S. Armed Forces Radio. The Ward Singers narrowly missed death when their hotel in Vietnam was bombed and several guests died. However, Clara was never afraid because she knew she was bringing some momentary joy, consolation, and a religious message to soldiers, many of whom would not return home alive, and they showed their appreciation and enthusiasm for her style of gospel music. When asked during a TV interview what was her favorite concert, Clara responded that these tours in Vietnam during the war were her favorite. She was invited back to Vietnam by U.S.O. in 1969 for several more months. These war-time tours were filmed and all the Ward Singers were given special certificates of recognition by the U.S. Army. The U.S.O did not pay a salary to entertainers, but after these tours the Ward Singers went to Japan each year for commercial concerts and released LPs in Japan to coincide with these tours.

Clara Ward co-starred in the Hollywood movie A Time To Sing, starring Hank Williams, Jr., Shelley Fabares, Ed Begley, and D'Urville Martin. She was cast as a waitress in a Nashville, Tennessee cafeteria who inspires a young singer, played by Hank Williams, Jr., to pursue his dream of becoming a Country & Western recording artist. There are also several scenes of the Clara Ward Singers performing gospel songs. This movie was released by MGM in 1968 and Clara's picture appears on lobby cards and other movie advertisements. Other movie appearances include Its Your Thing starring the Isley Brothers, and Spree, also known as Night Time in Las Vegas.

The late 1960s and early 1970s were an extremely busy and successful time for the Clara Ward Singers. The summer months usually found them at the Golden Horseshoe Club in Disneyland in Anaheim, California or touring colleges across the United States. They also toured in Australia, Japan, Europe, Indonesia, and Thailand. They had a one-day TV special in London, England. They were in demand on American TV shows constantly and appeared on The Mike Douglas Show over a dozen times. They appeared on Oral Roberts' Country Roads TV special and an album soundtrack was issued of this show. Clara still found time to sing at her mother's church, the Miracle Temple of Faith for All People in Los Angeles. and at Victory Baptist Church. Her mother, Gertrude Ward, also had a popular religious radio program in the Los Angeles market.

Personal life

Despite her career success, Ward's life was an unhappy one. Financial hardships caused her and her family to move 19 times before her adulthood. Sexually abused in childhood by a cousin and relentlessly driven as prime breadwinner by her mother throughout her life, Clara's life was one of constant work and little joy. According to her sister Willa, Gertrude Ward recognized Clara's exceptional musical ability when Clara was a child and controlled and manipulated her throughout her life. In her biography of Clara, Willa attests that Gertrude worked to prevent Clara from forming any romantic attachments. Although Clara eloped as a teenager (at age 17 in 1941), her mother forced her to tour and the strain caused the always frail Clara to have a miscarriage. Her marriage ended after only one year. Willa describes Clara as explaining her occasional lesbian encounters as the sexual expression likely to escape her mother's notice. Her only real happiness seems to have come from her longtime romance with Rev. C. L. Franklin (with whom the Ward groups extensively toured), the famous Detroit-based preacher and father of the legendary Aretha Franklin
Aretha Franklin
Aretha Louise Franklin is an American singer, songwriter, and pianist. Although known for her soul recordings and referred to as The Queen of Soul, Franklin is also adept at jazz, blues, R&B, gospel music, and rock. Rolling Stone magazine ranked her atop its list of The Greatest Singers of All...

.

Death

Ward's poor health forced her to retire in the early 1970s. She died after two strokes in 1973. Aretha Franklin and Rev. C. L. Franklin sang at her funeral in Philadelphia in 1973; Marion Williams
Marion Williams
Marion Williams was an American gospel singer.-Early years:Marion Williams was born in Miami, Florida, to a religiously devout mother and musically inclined father. She left school when she was nine years old to help support the family, and worked as a maid, a nurse, and in factories and...

 sang at her second memorial service held days later in Los Angeles, California.

Clara Ward is interred in the Forest Lawn Memorial Park Cemetery in Glendale, California.

Legacy

In 1977, Ward was honored posthumously at the Songwriters Hall of Fame
Songwriters Hall of Fame
The Songwriters Hall of Fame is an arm of the National Academy of Popular Music. It was founded in 1969 by songwriter Johnny Mercer and music publishers Abe Olman and Howie Richmond. The goal is to create a museum but as of April, 2008, the means do not yet exist and so instead it is an online...

 in New York City and her surviving sister, Willa, accepted an award in her honor.

In July 1998, in recognition of her status as one of the most famous and loved gospel singers in the world, the United States Postal Service issued a 32-cent stamp with her image. The stamp can still be purchased with a CD and other gospel singers' stamps at www.usps.com.

Ward's beautiful alto
Alto
Alto is a musical term, derived from the Latin word altus, meaning "high" in Italian, that has several possible interpretations.When designating instruments, "alto" frequently refers to a member of an instrumental family that has the second highest range, below that of the treble or soprano. Hence,...

 (with a distinctly nasal tone) in gospel songs and the Methodist hymns of the 18th century continues to delight music lovers. She had a marked influence on later singers, such as her protegee Aretha Franklin
Aretha Franklin
Aretha Louise Franklin is an American singer, songwriter, and pianist. Although known for her soul recordings and referred to as The Queen of Soul, Franklin is also adept at jazz, blues, R&B, gospel music, and rock. Rolling Stone magazine ranked her atop its list of The Greatest Singers of All...

, who adopted her moan for secular songs and who saluted Ward in Amazing Grace
Amazing Grace (Aretha Franklin album)
-Disc 1:#"Mary Don't You Weep" #"Take My Hand, Precious Lord" /"You've Got a Friend" / #"Old Landmark"#"Give Yourself to Jesus" #"How I Got Over"...

, the gospel album she made with James Cleveland
James Cleveland
The Reverend Dr. James Cleveland was a gospel singer, arranger, composer and, most significantly, the driving force behind the creation of the modern gospel sound, bringing the stylistic daring of hard gospel and jazz and pop music influences to arrangements for mass choirs...

 in the early 1970s.

Discography


Further reading

  • Boyer, Horace Clarence, How Sweet the Sound: The Golden Age of Gospel Elliott and Clark, 1995, ISBN 0-252-06877-7.
  • Heilbut, Tony
    Anthony Heilbut
    Anthony Heilbut , is an American writer, and record producer of gospel music. He is noted for his biography of Thomas Mann, and has also won a Grammy Award.-Life:He has a doctorate in English from Harvard University....

     The Gospel Sound: Good News and Bad Times Limelight Editions, 1997, ISBN 0-87910-034-6.
  • Salvatore, Nick, Singing in a Strange Land: C. L. Franklin, the Black Church, and the Transformation of America, Little Brown, 2005, Hardcover ISBN 0-316-16037-7.
  • Ward-Royster, Willa, "How I Got Over: Clara Ward and the World-Famous Ward Singers", Temple University Press, 1997, Paper ISBN 1-56639-490-2. Highly recommended.
  • Interview with Willa Ward, Philadelphia Inquirer, July 2, 2006,
  • Zolten, Jerry "Great God A'Mighty! The Dixie Hummingbirds: Celebrating the Rise of Soul Gospel Music" Oxford University Press, 2003, ISBN 0-19-515272-7.
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