Clifford Nass
Encyclopedia
Clifford Nass is a professor of communication at Stanford University
, co-creator of The Media Equation
theory, and a renowned authority on human-computer interaction. He is also known for his work on individual differences associated with multitasking
. Nass is the Thomas M. Storke Professor at Stanford and holds courtesy appointments in Computer Science
, Education
, Law
, and Sociology
. He is also affiliated with the programs in Symbolic Systems and Science, Technology, and Society.
Nass is the director of the Communication between Humans and Interactive Media (CHIMe) Lab, co-director of Kozmetsky Global Collaboratory (KGC) and its Real-time Venture Design Laboratory (ReVeL), and a board member at TeachAIDS
.
cum laude in mathematics
from Princeton University
in 1981. He then conducted research in the areas of computer graphics, data structures and database design for IBM
and Intel before returning to Princeton for graduate school. He got his M.A.
and Ph.D.
in sociology
from Princeton in 1986, and joined the faculty at Stanford University
.
, Wired for Speech, and The Man Who Lied to His Laptop. He has also published over 150 papers in the areas of human-computer interaction, statistical methodology, and organizational theory. He is credited with the founding of the Computers are Social Actors paradigm. Nass has consulted on the design of over 250 media products and services for companies including Microsoft
, Toyota, Philips
, BMW
, Hewlett-Packard
, AOL
, Sony
, and Dell
.
Stanford University
The Leland Stanford Junior University, commonly referred to as Stanford University or Stanford, is a private research university on an campus located near Palo Alto, California. It is situated in the northwestern Santa Clara Valley on the San Francisco Peninsula, approximately northwest of San...
, co-creator of The Media Equation
The Media Equation
The Media Equation is a general communication theory that claims that people tend to treat computers and other media as if they were either real people or real places...
theory, and a renowned authority on human-computer interaction. He is also known for his work on individual differences associated with multitasking
Multitasking
Multitasking may refer to any of the following:*Computer multitasking - the apparent simultaneous performance of two or more tasks by a computer's central processing unit...
. Nass is the Thomas M. Storke Professor at Stanford and holds courtesy appointments in Computer Science
Computer science
Computer science or computing science is the study of the theoretical foundations of information and computation and of practical techniques for their implementation and application in computer systems...
, Education
Education
Education in its broadest, general sense is the means through which the aims and habits of a group of people lives on from one generation to the next. Generally, it occurs through any experience that has a formative effect on the way one thinks, feels, or acts...
, Law
Law
Law is a system of rules and guidelines which are enforced through social institutions to govern behavior, wherever possible. It shapes politics, economics and society in numerous ways and serves as a social mediator of relations between people. Contract law regulates everything from buying a bus...
, and Sociology
Sociology
Sociology is the study of society. It is a social science—a term with which it is sometimes synonymous—which uses various methods of empirical investigation and critical analysis to develop a body of knowledge about human social activity...
. He is also affiliated with the programs in Symbolic Systems and Science, Technology, and Society.
Nass is the director of the Communication between Humans and Interactive Media (CHIMe) Lab, co-director of Kozmetsky Global Collaboratory (KGC) and its Real-time Venture Design Laboratory (ReVeL), and a board member at TeachAIDS
TeachAIDS
TeachAIDS is a nonprofit organization that develops HIV prevention education technology materials, based on an approach invented through research at Stanford University.The TeachAIDS software has been cited as a model health intervention...
.
Education
Clifford Nass earned a B.A.Bachelor of Arts
A Bachelor of Arts , from the Latin artium baccalaureus, is a bachelor's degree awarded for an undergraduate course or program in either the liberal arts, the sciences, or both...
cum laude in mathematics
Mathematics
Mathematics is the study of quantity, space, structure, and change. Mathematicians seek out patterns and formulate new conjectures. Mathematicians resolve the truth or falsity of conjectures by mathematical proofs, which are arguments sufficient to convince other mathematicians of their validity...
from Princeton University
Princeton University
Princeton University is a private research university located in Princeton, New Jersey, United States. The school is one of the eight universities of the Ivy League, and is one of the nine Colonial Colleges founded before the American Revolution....
in 1981. He then conducted research in the areas of computer graphics, data structures and database design for IBM
IBM
International Business Machines Corporation or IBM is an American multinational technology and consulting corporation headquartered in Armonk, New York, United States. IBM manufactures and sells computer hardware and software, and it offers infrastructure, hosting and consulting services in areas...
and Intel before returning to Princeton for graduate school. He got his M.A.
Master of Arts (postgraduate)
A Master of Arts from the Latin Magister Artium, is a type of Master's degree awarded by universities in many countries. The M.A. is usually contrasted with the M.S. or M.Sc. degrees...
and Ph.D.
Ph.D.
A Ph.D. is a Doctor of Philosophy, an academic degree.Ph.D. may also refer to:* Ph.D. , a 1980s British group*Piled Higher and Deeper, a web comic strip*PhD: Phantasy Degree, a Korean comic series* PhD Docbook renderer, an XML renderer...
in sociology
Sociology
Sociology is the study of society. It is a social science—a term with which it is sometimes synonymous—which uses various methods of empirical investigation and critical analysis to develop a body of knowledge about human social activity...
from Princeton in 1986, and joined the faculty at Stanford University
Stanford University
The Leland Stanford Junior University, commonly referred to as Stanford University or Stanford, is a private research university on an campus located near Palo Alto, California. It is situated in the northwestern Santa Clara Valley on the San Francisco Peninsula, approximately northwest of San...
.
Research and Books
He is the author of three books: The Media EquationThe Media Equation
The Media Equation is a general communication theory that claims that people tend to treat computers and other media as if they were either real people or real places...
, Wired for Speech, and The Man Who Lied to His Laptop. He has also published over 150 papers in the areas of human-computer interaction, statistical methodology, and organizational theory. He is credited with the founding of the Computers are Social Actors paradigm. Nass has consulted on the design of over 250 media products and services for companies including Microsoft
Microsoft
Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...
, Toyota, Philips
Philips
Koninklijke Philips Electronics N.V. , more commonly known as Philips, is a multinational Dutch electronics company....
, BMW
BMW
Bayerische Motoren Werke AG is a German automobile, motorcycle and engine manufacturing company founded in 1916. It also owns and produces the Mini marque, and is the parent company of Rolls-Royce Motor Cars. BMW produces motorcycles under BMW Motorrad and Husqvarna brands...
, Hewlett-Packard
Hewlett-Packard
Hewlett-Packard Company or HP is an American multinational information technology corporation headquartered in Palo Alto, California, USA that provides products, technologies, softwares, solutions and services to consumers, small- and medium-sized businesses and large enterprises, including...
, AOL
AOL
AOL Inc. is an American global Internet services and media company. AOL is headquartered at 770 Broadway in New York. Founded in 1983 as Control Video Corporation, it has franchised its services to companies in several nations around the world or set up international versions of its services...
, Sony
Sony
, commonly referred to as Sony, is a Japanese multinational conglomerate corporation headquartered in Minato, Tokyo, Japan and the world's fifth largest media conglomerate measured by revenues....
, and Dell
Dell
Dell, Inc. is an American multinational information technology corporation based in 1 Dell Way, Round Rock, Texas, United States, that develops, sells and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest...
.
Links
- Official web site
- Clifford Nass Home Page at Stanford UniversityStanford UniversityThe Leland Stanford Junior University, commonly referred to as Stanford University or Stanford, is a private research university on an campus located near Palo Alto, California. It is situated in the northwestern Santa Clara Valley on the San Francisco Peninsula, approximately northwest of San...
- Stanford Department of Communication Profile
- Clifford Nass video lectures (Academic EarthAcademic EarthAcademic Earth is a website launched March 24, 2009, by Richard Ludlow and co-founders Chris Bruner and Liam Pisano,which offers free online video lectures from universities such as UC Berkeley, UCLA, University of Michigan, Harvard, MIT, Princeton, Stanford, and Yale in the subjects of Astronomy,...
) - New Paradigms for Using Computers, IBM Research (audio of lecture at IBM Almaden Research Center, 1996)