Colcci
Encyclopedia
Colcci is a Brazil
ian fashion company. Established in 1986 in Brazil, Colcci operates in 31 countries, with 1,650 label stores and 9 franchise stores. Colcci's only U.S. store is based in New Jersey
, but the company has boutiques in Guatemala, Spain, Saudi Arabia, France, Italy, United Kingdom, Austria, Switzerland, Netherlands, Portugal and Japan. In Brazil it has 102 franchise stores and 1,500 multi-label shops.
It operates since 2000 under the Menegotti family-run AMC Group, which also operates the fashion lines Malhas Menegotti, Coca Cola Clothing, Sommer, and Carmelitas. In 2008, the group expanded further by acquiring the TF group, which carries the lines of Forum Tufi Duek, Tufi Duek, Triton, and Forum and has grown into the largest clothing brand holder and manager in Latin America. Annually, Colcci and the other brands of the AMC group produce 2.8 million pieces of apparel and use 10,200 tons of fabric. As of 2009 they have 2,600 employees and 5 manufacturing plants.
Colcci is heavily influenced by street wise clothing targeted at young people, and is known for its sportswear, denims, accessories and footwear. Although hip hop culture has an influence, designers for Colcci are also inspired by Mexican folk art, religious and historic images, and literature. The brand manager, Braa Serwan, is Saudi Arabian.
Colcci's merchandise has featured in Caras, Quem, L'Officiel, Doudounes and in January 2009, shoes designed by Colcci appeared in São Paulo Fashion Week
. Gisele Bündchen
has been the main female promotional model for the brand since 2005 and the clothes have also been modelled by the likes of male model Rodrigo Hilbert
, Caroline Francischini
, Maria Heloísa Aalling and Paris Hilton
. Bundchen featured in the label's Summer 2009 advertising campaign and in June 2009 she hit the runway at São Paulo Fashion Week modelling the 2010 Colcci Spring/Summer collection. In October 2009 Colcci had hired the Backstage Fashion Agency in London to expand its business in the UK.In July 2011, Colcci hired Alessandra Ambrosio
and Ashton Kutcher
to feature in a steamy denim advertisement.
Brazil
Brazil , officially the Federative Republic of Brazil , is the largest country in South America. It is the world's fifth largest country, both by geographical area and by population with over 192 million people...
ian fashion company. Established in 1986 in Brazil, Colcci operates in 31 countries, with 1,650 label stores and 9 franchise stores. Colcci's only U.S. store is based in New Jersey
New Jersey
New Jersey is a state in the Northeastern and Middle Atlantic regions of the United States. , its population was 8,791,894. It is bordered on the north and east by the state of New York, on the southeast and south by the Atlantic Ocean, on the west by Pennsylvania and on the southwest by Delaware...
, but the company has boutiques in Guatemala, Spain, Saudi Arabia, France, Italy, United Kingdom, Austria, Switzerland, Netherlands, Portugal and Japan. In Brazil it has 102 franchise stores and 1,500 multi-label shops.
It operates since 2000 under the Menegotti family-run AMC Group, which also operates the fashion lines Malhas Menegotti, Coca Cola Clothing, Sommer, and Carmelitas. In 2008, the group expanded further by acquiring the TF group, which carries the lines of Forum Tufi Duek, Tufi Duek, Triton, and Forum and has grown into the largest clothing brand holder and manager in Latin America. Annually, Colcci and the other brands of the AMC group produce 2.8 million pieces of apparel and use 10,200 tons of fabric. As of 2009 they have 2,600 employees and 5 manufacturing plants.
Colcci is heavily influenced by street wise clothing targeted at young people, and is known for its sportswear, denims, accessories and footwear. Although hip hop culture has an influence, designers for Colcci are also inspired by Mexican folk art, religious and historic images, and literature. The brand manager, Braa Serwan, is Saudi Arabian.
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| Gisele Bündchen Gisele Bündchen Gisele Caroline Bündchen is a Brazilian fashion model, occasional film actress and goodwill ambassador for the UN Environment Programme.In the late 1990s, Bündchen became one of the first in a wave of Brazilian models to find success... |
Rodrigo Hilbert Rodrigo Hilbert Rodrigo Hilbert Albertoni , is a Brazilian actor and model.- Early life :Although he also used to think about majoring in Agronomy, Hilbert's dream was inheriting his grandfather's smithery, with whom he used to work... |
Caroline Francischini Caroline Francischini Caroline Capovila Francischini is a Brazilian model. Francischini won the 2nd edition of Brazil's Riachuelo Mega Model contest in 2002. Since then she has appeared on the cover of Elle magazine , and in numerous ad campaigns and fashion shows.-References:... |
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Colcci's merchandise has featured in Caras, Quem, L'Officiel, Doudounes and in January 2009, shoes designed by Colcci appeared in São Paulo Fashion Week
São Paulo Fashion Week
The São Paulo Fashion Week is a fashion event, held at Ibirapuera Park, in São Paulo, notable as "Latin America's pre-eminent fashion event," according to one report. It began in 1996, when the event was known as Morumbi Fashion Brazil. It won the current name in January 2001. Today, the event is...
. Gisele Bündchen
Gisele Bündchen
Gisele Caroline Bündchen is a Brazilian fashion model, occasional film actress and goodwill ambassador for the UN Environment Programme.In the late 1990s, Bündchen became one of the first in a wave of Brazilian models to find success...
has been the main female promotional model for the brand since 2005 and the clothes have also been modelled by the likes of male model Rodrigo Hilbert
Rodrigo Hilbert
Rodrigo Hilbert Albertoni , is a Brazilian actor and model.- Early life :Although he also used to think about majoring in Agronomy, Hilbert's dream was inheriting his grandfather's smithery, with whom he used to work...
, Caroline Francischini
Caroline Francischini
Caroline Capovila Francischini is a Brazilian model. Francischini won the 2nd edition of Brazil's Riachuelo Mega Model contest in 2002. Since then she has appeared on the cover of Elle magazine , and in numerous ad campaigns and fashion shows.-References:...
, Maria Heloísa Aalling and Paris Hilton
Paris Hilton
Paris Whitney Hilton is an American businesswoman, heiress, and socialite. She is a great-granddaughter of Conrad Hilton . Hilton is known for her controversial participation in a sex tape in 2003, and appearance on the television series The Simple Life alongside fellow socialite and childhood...
. Bundchen featured in the label's Summer 2009 advertising campaign and in June 2009 she hit the runway at São Paulo Fashion Week modelling the 2010 Colcci Spring/Summer collection. In October 2009 Colcci had hired the Backstage Fashion Agency in London to expand its business in the UK.In July 2011, Colcci hired Alessandra Ambrosio
Alessandra Ambrosio
Alessandra Corine Ambrósio is a Brazilian model. Ambrosio is best known for her work with Victoria's Secret and was chosen as the first spokesmodel for the company's "PINK" line...
and Ashton Kutcher
Ashton Kutcher
Christopher Ashton Kutcher , best known as Ashton Kutcher, is an American actor, producer, former fashion model and comedian, best known for his portrayal of Michael Kelso in the Fox sitcom That '70s Show...
to feature in a steamy denim advertisement.