Cold Power
Encyclopedia
Cold Power is a brand of laundry
detergent
made by Colgate-Palmolive
. It was sold in the United States
during the 1960s and into the early 1970s, but the brand was discontinued due to lagging sales. The brand is still being sold in Australia
, New Zealand
, South Africa
and many other countries. The name is derived from the fact that it is advertised as washing clothes well in cold water.
The product was test marketed in northern New Jersey, specifically an ad campaign was promoted in Chester, N.J. which depicted local housewives Including the then mayor's wife, Jane VanOver, who used the product and gave testimonials.
Laundry
Laundry is a noun that refers to the act of washing clothing and linens, the place where that washing is done, and/or that which needs to be, is being, or has been laundered...
detergent
Detergent
A detergent is a surfactant or a mixture of surfactants with "cleaning properties in dilute solutions." In common usage, "detergent" refers to alkylbenzenesulfonates, a family of compounds that are similar to soap but are less affected by hard water...
made by Colgate-Palmolive
Colgate-Palmolive
Colgate-Palmolive Company is an American diversified multinational corporation focused on the production, distribution and provision of household, health care and personal products, such as soaps, detergents, and oral hygiene products . Under its "Hill's" brand, it is also a manufacturer of...
. It was sold in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
during the 1960s and into the early 1970s, but the brand was discontinued due to lagging sales. The brand is still being sold in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
, South Africa
South Africa
The Republic of South Africa is a country in southern Africa. Located at the southern tip of Africa, it is divided into nine provinces, with of coastline on the Atlantic and Indian oceans...
and many other countries. The name is derived from the fact that it is advertised as washing clothes well in cold water.
The product was test marketed in northern New Jersey, specifically an ad campaign was promoted in Chester, N.J. which depicted local housewives Including the then mayor's wife, Jane VanOver, who used the product and gave testimonials.
External links
- http://www.woolworths.co.nz/ImageServer/product_images/big/9400541217508.jpg
- http://www.woolworths.co.nz/ImageServer/product_images/big/9400541001916.jpg
- Cold Power USA Christmas themed ad - 1971
- MP3 collection of Lou Rawls radio spots for Cold Power - Circa 1969
