Cole Motor Car Company
Encyclopedia
The Cole Motor Car Company was an early automobile maker based in Indianapolis
Indianapolis
Indianapolis is the capital of the U.S. state of Indiana, and the county seat of Marion County, Indiana. As of the 2010 United States Census, the city's population is 839,489. It is by far Indiana's largest city and, as of the 2010 U.S...

, Indiana
Indiana
Indiana is a US state, admitted to the United States as the 19th on December 11, 1816. It is located in the Midwestern United States and Great Lakes Region. With 6,483,802 residents, the state is ranked 15th in population and 16th in population density. Indiana is ranked 38th in land area and is...

. Cole automobiles were built from 1908 until 1925. They were quality-built luxury cars. The make is a pioneer of the V-8 engine
Internal combustion engine
The internal combustion engine is an engine in which the combustion of a fuel occurs with an oxidizer in a combustion chamber. In an internal combustion engine, the expansion of the high-temperature and high -pressure gases produced by combustion apply direct force to some component of the engine...

.

Early years

Joseph J. Cole made his first attempt to build a car in 1903 at Rockford, Illinois
Rockford, Illinois
Rockford is a mid-sized city located on both banks of the Rock River in far northern Illinois. Often referred to as "The Forest City", Rockford is the county seat of Winnebago County, Illinois, USA. As reported in the 2010 U.S. census, the city was home to 152,871 people, the third most populated...

. Together with his son, he owned a shop where they sold wheels, automobiles, motor bikes and even lawn mowers, as well as perform mechanical repairs. Together, they worked on a 4-cylinder touring car that was planned to be sold as the Rockford. The project went nowhere, and instead they opened a Rambler
Rambler (automobile)
Rambler was an automobile brand name used by the Thomas B. Jeffery Company between 1900 and 1914, then by its successor, Nash Motors from 1950 to 1954, and finally by Nash's successor, American Motors Corporation from 1954 to 1969...

 automobile dealership.

In 1904, Cole bought the Gates-Osborne Carriage Company and soon renamed it the Cole Carriage Company. There, he built his first automobile. It was a high-wheeled motor buggy
High Wheeler
The high wheeler was an early car body style virtually unique to the United States.It is typified by large-diameter slender wheels, frequently with solid tires, to provide ample ground clearance on the primitive roads in much of the country at the turn of the 20th century...

 with a two-cylinder engine. Legend goes that he forgot to fit brakes on this car. So, on his first trip, he had to drive until the tank was empty.

At that time, the Cole Carriage Company already built ca. 3,000 carriages and coaches per year. Production of this car started in the same year, assisted by engineer Charles S. Crawford, who later worked for Stutz
Stutz Motor Company
The Stutz Motor Company was a producer of luxury cars based in Indianapolis, Indiana, USA. Production began in 1911 and continued through 1935. The marque reappeared in 1968 under the aegis of Stutz Motor Car of America, Inc., and with a newly defined modern retro-look. Although the company is...

. The new car was marketed as the "Cole Solid Tire Automobile". About 170 of these high wheelers were sold before Cole wisely decided that these kind of cars had no future.

In June 1909, Cole Carriage Company was reorganized as the Cole Motor Car Company and developed a conventional small car, the Cole Model 30. Initially, it had a two-cylinder engine that delivered 14 HP and rode on a 90 inches (2,286 mm) wheelbase. The only body style was a runabout
Runabout (car)
Runabouts were a popular car body style at the beginning of the 20th Century. They were small, inexpensive, open cars. Most runabouts had just a single row of seats, providing seating for two passengers. Many also had a tonneau at the rear to provide optional seating for four or five...

 that he offered with 2, 2/4 or 4 seats at $725, $750, or $775, respectively. The Solid Tire Automobile was still available. About 100 cars were built.

Four-cylinder engines

At the end of 1909 appeared a completely new car as a 1910 model. Confusingly, it was dubbed the Series 30 but, as this referred to its new 30 HP, four-cylinder engine, it nevertheless was a logical designation. The wheelbase had now grown to 108 inches (2,743.2 mm). There were four open body styles. Least expensive was the Tourabout at $1,400; the others, two touring cars and a runabout called the "Flyer", were $1,500 each. Cole managed to sell 783 cars until year's end.

The "Flyer" was quite successful in automobile races, too. One of them won the 1909 Brighton Beach
Brighton Beach
Brighton Beach is an oceanside neighborhood in the New York City borough of Brooklyn. As of 2000, it has a population of 75,692 with a total of 31,228 households.-Location:...

 Marathon, a 24-hour-race with 16 participants. Also, two Series 30 Flyers, driven by William "Wild Bill" Endicott and Louis Edwards, entered the Massapequa
Massapequa, New York
Massapequa is a hamlet located in the suburban Nassau County, New York. As of the 2010 census, the CDP had a total population of 21,685.Massapequa is located on the South Shore of Long Island....

 Sweepstakes within the 1910 Vanderbilt Cup Race. Endicott won that prestigious event with 126.4 miles (203.4 km), timed 138 min 4.32 sec.

The Cole Series 30 got a substantially longer chassis (with a wheelbase of 118 in.) and new bodies for 1911. Available were a roadster and a touring car for 2 or 5 passengers, respectively, at $1,600 each. There was also a new 5-passenger „Fore-door Touring“ (which means that it had rear and front doors) and a „Toy Tonneau“ for 4 passengers (this was a sporty, close-coupled body style that was quite popular at the time) at $1,650 each.

A Series 40 replaced the 30 in 1912. This car was bigger, again, with a 122 inches (3,098.8 mm) wheelbase. It had a more powerful 40 HP (N.A.C.C. rating; equivalent to about 60 bhp), four-cylinder motor with a displacement of 286.3 c.i. (c. 4.7-litre). Prices started at $1,885 for each of the four open body styles. There were also a "Colonial Coupe" for $2,500 and two limousines at $3,000 and $3,250. These prices brought Cole well into the luxury car market.

The New Six

For 1913, Cole expanded to no less than three model lines: The Series 40, now on a 116 in (2,946 mm). wheelbase, a 50 HP Series 50 that got the previous 40 chassis, and their first six-cylinder car. Although designated the Series 60, it had in fact 40 HP. Wheelbase was huge at 132 in (3,353 mm). and prices were $2,485 for one of the open body styles but went up to $3,000 for a coupe and an astronomical $4,250 for a 7-passenger Berline-Limousine. The Series 40 was cut to two open styles, a roadster and a touring car, for $1,685 each. In the Series 50, the same body styles were offered, plus a toy tonneau, at $1,985 each. Further, Coles got electric ignition and lighting for the first time.

1914 brought several changes. Series 40 and 50 were replaced by a new Model Four, a 4-cylinder car with 28.9 HP and a wheelbase of 120 inches (3,048 mm). Offered were roadster, touring car and toy tonneau at $1,925 each, plus a 3-passenger coupe for $2,350. The 6-cylinder car also was re-named the Six. It got 43.8 HP and an even larger chassis with a wheelbase of 136 inches (3,454.4 mm). There was a big 7-passenger touring car, plus the usual roadster and toy tonneau, each at $2,600. A coupe could be had for $3,000 and a limousine for $4,000.

Sales had been low in 1914, so Cole reduced prices for 1915. Further, there were new designations - again - and even some new cars, too. The Four was now called the Standard 4-40. It lost the toy tonneau, and the remaining cars were offered much cheaper: $1,485 for the two open cars and $1,885 for the coupe. The Six was split into two ranges. The smaller Model 6-50 got a 29 HP engine and a 126 in (3,200 mm). wheelbase. It offered a 4- and a 7-passenger touring car $1,865 (still cheaper than the previous Four), a roadster that became more expensive at $2,465 and the coupe at $2,250. Although the new Big Six 6-60, built on the previous year's 136 inches (3,454.4 mm) chassis, got a powerful 40 HP engine, prizes were lower than the Sixes of yore: Roadster and 7-passenger touring car for $2,465, coupe at $2,750, and limousine at $3,750. Joseph Cole negotiated with William C. Durant about a take-over that would have made Cole a GM subsidiary. Cole finally refused.

Assembled car

Cole could shuffle with models and engines the way it did for two reasons: The first was that until 1915, the company refused to offer their cars on a yearly model change but relied on series that were replaced when management felt the necessity for it. Many early cars were built this way, and Packard
Packard
Packard was an American luxury-type automobile marque built by the Packard Motor Car Company of Detroit, Michigan, and later by the Studebaker-Packard Corporation of South Bend, Indiana...

, for example, stayed with this system until late in the 1930s.

The second reason was that the Cole was an assembled car; that means that all important components such as engine, clutch, transmission, axles etc. were bought from outside sources. Manufacturers of such cars had a slightly lesser reputation as those who built all parts themselves. For Cole, this was not only the simpler way to build a car, but Joseph Cole thought that specialized suppliers could give more attention to their items. Thus, he preferred the term "standardized car" over the usual "assembled car".

The Cole V-8

Big news came in mid-1915: Only one year after Cadillac
Cadillac
Cadillac is an American luxury vehicle marque owned by General Motors . Cadillac vehicles are sold in over 50 countries and territories, but mostly in North America. Cadillac is currently the second oldest American automobile manufacturer behind fellow GM marque Buick and is among the oldest...

 had pioneered the V-8 engine
Internal combustion engine
The internal combustion engine is an engine in which the combustion of a fuel occurs with an oxidizer in a combustion chamber. In an internal combustion engine, the expansion of the high-temperature and high -pressure gases produced by combustion apply direct force to some component of the engine...

, and about at the same time as the mighty Cunningham
Cunningham automobile
The Cunningham automobile has its roots in a firm named the James Cunningham, Son & Company of Rochester, N.Y. Incorporated in 1882, it was taken over after James' death in 1886 by his son, Joseph. Production was now focused on fine carriages...

 V-8 debuted, Cole brought out its own V-8 powered automobile - and would stay with it until the very end of the make, dropping its Fours and Sixes after 1916. This engine had a displacement of 346.3 c.i. and delivered 39.2 HP. It was built by Northway, then a division of General Motors
General Motors
General Motors Company , commonly known as GM, formerly incorporated as General Motors Corporation, is an American multinational automotive corporation headquartered in Detroit, Michigan and the world's second-largest automaker in 2010...

 that also manufactured the V-8 for Cadillac. The car was named the Model 8-50. It had a 127 inches (3,225.8 mm) wheelbase. Five body styles were available at prices between $1,785 and $3,250. Targeted at this level were, of course, Cadillac; Stearns-Knight
Stearns-Knight
Stearns-Knight was a luxury automobile produced in Cleveland, Ohio first by the F.B. Stearns Company from 1900 to 1925, and then under ownership by WillysOverland Company of Toledo, Ohio until 1929....

, who came out with a sleeve-valve V-8 in 1916; or Lozier
Lozier
The Lozier Motor Company was a brass era producer of automobiles in the United States of America. The company produced luxury automobiles from 1900 to 1915, with a factory at 3703 Mack Avenue, Detroit, Michigan....

 who drastically reduced its prices to about this level for its last season of existence.

Positioned higher were, among others, the Mercer
Mercer (car)
Mercer was an American automobile manufacturer from 1909 until 1925. It was notable for its high-performance cars, especially the Type 35 Raceabout.-Early history:...

, the McFarlan
McFarlan Automobile
McFarlan is an American automobile manufactured in Connersville, Indiana from 1909 to 1928 as an outgrowth of the McFarlan Carriage Company founded in 1856 by English-born John B. McFarlan ....

 or the Packard
Packard
Packard was an American luxury-type automobile marque built by the Packard Motor Car Company of Detroit, Michigan, and later by the Studebaker-Packard Corporation of South Bend, Indiana...

 with prices starting at about $3,000; or the Kissel
Kissel
Kissel or kisel is a fruit soup, popular as a dessert in Eastern and Northern Europe. It consists of sweetened juice, thickened with arrowroot, cornstarch or potato starch, and sometimes red wine or fresh or dried fruits are added...

 with three full lines of 4- and 6-cylinder cars that were only slightly less expensive.

There were few changes for 1917. The car was now called the Model 860. There were five body styles at about the same price level. Some of them received quite flamboyant designations like "Tuxedo Roadster", "Tourcoupe" or "Toursedan", of which a "Foredoor Toursedan" existed, probably a 2-door sedan. 4193 Cole automobiles were manufactured in that year.

Aggressive marketing

The new kind of marketing became even more apparent in 1918. Advertising slogans were "There's a Touch of Tomorrow In All Cole Does Today" or "Did You Ever Go Ballooning in a Cole?", the latter referring to the adoption of balloon tires as an option that year (they became a standard feature finally in 1925). The car was advertised as the "Aero-Eight" (internally Model 870). There were only three body styles left, a roadster, a "Sportster" and the obligatory touring car. They cost $2,395 each and seated 2, 4, and 7 passengers, respectively . The cars also became more fashionably styled.

The 870 Aero-Eight was technically much the same in 1919 but there were now seven bodies to choose from at prices between $2,595 and $3,795 for the new town car and the "Tourcoupe". Some closed bodies got an octagonal rear quarter window as a "beauty" feature. That year, 6,225 Coles were built.

The "Aero-Eight" Model 880 for 1920 was boldly announced: "The Forecast of Future Fashions". The ad further bragged that there were 15000 miles (24,140.1 km) possible on its tires. Available were only three body styles, all of them of an open type: A Roadster for 2 and a Speedster for 4 passengers at $2,750 plus a "Tourster" a.k.a touring car for $2,850. But naming the product got even more creative. While "Sportsedan" and "Sportcoupe" might sound familiar in our ears, "Sportosine" and "Tourosine" for some closed cars definitely do not. These cars got adjustable, "storm-proofed" windshields that had an angled position. Cole switched to Johnson carburettors and introduced a one-piece rear axle and a brake adjuster. The gear ratio
Gear ratio
The gear ratio of a gear train is the ratio of the angular velocity of the input gear to the angular velocity of the output gear, also known as the speed ratio of the gear train. The gear ratio can be computed directly from the numbers of teeth of the various gears that engage to form the gear...

 was 4.45 (until 1922). A new measure for power replaced the antiquated N.A.C.C. rating. Thus, the Cole V-8 came in with 80 bhp and stayed there until car production ceased. Prices were slightly up and were between $2,750 and $3995.

1921 Coles were only slightly altered. Most of the exalted terms vanished - but "Sportosine" and "Tourosine" remained. There were 8 body styles that were substantially more expensive: $3,250 for the three open cars and between $4,250 and $4,450 for closed.

Facing the end

Cole opened new, wider production facilities in 1922. Alas, sales went down rapidly, mainly because of a short but severe recession. Although there were more models to chose from and prices were reduced drastically (most to a level under that of 1918 / 1919), only 1,722 cars were built of the Model Aero Eight 890, as the car was called this year. The wheelbase was increased by a quarter inch, and the frame ends were split. The Sportcoupe had a weight of 4,155 pounds. The car was priced at $3,385 with a 75 mi/h speedometer.

Innovations in 1923 for the Series 890 Cole were stylish drum-type headlights, cowl
Cowling
A cowling is the covering of a vehicle's engine, most often found on automobiles and aircraft.A cowling may be used:* for drag reduction* for engine cooling by directing airflow* as an air intake for jet engines* for decorative purposes...

 ventilation and a new windshield with an adjustable upper half on open cars. Other elegant details were wire wheels instead of the previously used "artillery wheel
Artillery wheel
The artillery wheel was developed for use on gun carriages when it was found that the lateral forces involved in horse artillery manoeuvres caused normally-constructed cart wheels to collapse. Rather than having its spokes mortised into a wooden nave , it has them fitted together then bolted into...

s" with fashionable disc wheels on the option list. For this year only, some cars had an added sporty touch with runningboards that did not span the whole length, leaving the chassis-mounted spare wheels "free". Still, with eight types of bodies, prices for open cars were slightly up while those for closed cars remained the same. The most expensive 1922 model, the $4,185 "Tourosine", was gone as were all those strange names, with the exception of the "Sportsedan". Only 1,522 cars left the factory that year.

In this situation and without any debts yet, J. J. Cole decided to liquidate his company rather than risking his fortune by going on. So, it is no wonder that the Model 890, now also called "Master" series, went little changed on the show room floors. Full-length running boards were back on all models. There were seven body styles, again sharply reduced to prices as low as $2,175 for open bodies, $2,750 for a coupe and $3,075 for other closed cars. A Cole was honored to pace that year's Indy 500
Indianapolis 500
The Indianapolis 500-Mile Race, also known as the Indianapolis 500, the 500 Miles at Indianapolis, the Indy 500 or The 500, is an American automobile race, held annually, typically on the last weekend in May at the Indianapolis Motor Speedway in Speedway, Indiana...

 race.

Before the curtain finally fell, there were five cars available for 1925. Balloon tires (34" x 7.3") were now standard equipment, and the cars got new two-piece rear bumpers, so-called "bumperettes". Although Joseph Cole began liquidating his firm early in 1925, 607 cars left the factory. He died suddenly of an infection on August 8, 1925, shortly before liquidation was finished.

Cole Model Overview, 1908-1925

Year Model Engine Type / Cyl. Power bhp (kW) Wheelbase in
1909 Model 30 Straight 2 cyl. 14 bhp 90
1910 Series 30 Straight 4 cyl. 30 bhp 108
1911 Series 30 Straight 4 cyl. 30 bhp 118
1912 Forty Straight 4 cyl. 40 bhp 122
1913 Forty Straight 4 cyl. 40 bhp 116
1913 Fifty Straight 4 cyl. 50 bhp 122
1913 Sixty Straight 6 cyl. 40 bhp 132
1914 Four Straight 4 cyl. 28.9 bhp 120
1914 Six Straight 6 cyl. 43.8 bhp 136
1915 Standard 4-40 Straight 4 cyl. 40 bhp 120
1915 Model 6-50 Straight 6 cyl. 29 bhp 126
1915 Big Six 6-60 Straight 6 cyl. 39.2 bhp 127
1916 Model 8-50 V-8 cyl. 39.2 bhp 127
1917 Series 860 V-8 cyl. 39.2 bhp 127
1918–1919 Series 870 V-8 cyl. 39.2 bhp 127
1920–1921 Aero Eight 880 V-8 cyl. 80 bhp 127
1922 Aero Eight 890 V-8 cyl. 80 bhp 127 1/4
1923–1925 Series 890 V-8 cyl. 80 bhp 127 1/4

Building on National Register of Historic Places

The former Cole Motor Car Building at 730-738 East Washington Street
Washington Street (Indianapolis)
Washington Street is the primary east-west street in Indianapolis, Indiana, United States. The street follows the route of the National Road for almost all of its length in the city of Indianapolis. For a time, its entire length was designated as U.S...

 was listed on the National Register of Historic Places
National Register of Historic Places
The National Register of Historic Places is the United States government's official list of districts, sites, buildings, structures, and objects deemed worthy of preservation...

 in 1983.

See also

  • Joseph J. Cole, Jr., House and 1925 Cole Brouette No. 70611
    Joseph J. Cole, Jr., House and 1925 Cole Brouette No. 70611
    The Joseph J. Cole, Jr., House and 1925 Cole Brouette No 70611 are a house and historic motor car located at 4909 N. Meridian St. in Indianapolis, Indiana...

    , the 1924 home of Joseph Cole, also NRHP-listed

External links

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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