Colgate (toothpaste)
Encyclopedia
Colgate is an oral hygiene
product line of toothpaste
s, toothbrush
es, mouthwash
es and dental floss
.
.
The toothpaste is ideal for the management of high-risk patients such as those with rampant, early, existing or recurrent coronal or root caries.
The prime constituent is sodium fluoride
and it is sometimes prescribed as part of a program of fluoride therapy
. It is available as a prescription-only product.
, which reduces the bacteria that cause gingivitis, cavities and halitosis.
, the Colgate Cavity Protection variety instead contains sodium monofluorophosphate
as the active ingredient.
Its whitening ingredient is hydrogen peroxide, which gradually bleaches the teeth.
Simply White utilizes two separate chambers that contain a whitening agent and cleaning gel.
for children's entertainment.
"Dr. Rabbit", which has also been used in three VHS
tapes that teach about dental health and advertise Colgate toothpaste.
These include Dr. Rabbit's World Tour (aka Professor Lepus' Oral Adventure) and Dr. Rabbit and the Legend of the Tooth Kingdom.
"Gardol" was actually their trademark for the ingredient Sodium lauroyl sarcosinate
, which today is an ingredient in Arm & Hammer
's "Advance White" toothpaste.
Present in India since the 1930s, Colgate is almost synonymous with toothpaste in the Indian market. It is accepted well both in the rural and urban areas. It has been ranked as the 17th most trusted brand in India by The Brand Trust Report
Oral hygiene
Teeth cleaning is part of oral hygiene and involves the removal of dental plaque from teeth with the intention of preventing cavities , gingivitis, and periodontal disease. People routinely clean their own teeth by brushing and interdental cleaning, and dental hygienists can remove hardened...
product line of toothpaste
Toothpaste
Toothpaste is a paste or gel dentifrice used with a toothbrush as an accessory to clean and maintain the aesthetics and health of teeth. Toothpaste is used to promote oral hygiene: it serves as an abrasive that aids in removing the dental plaque and food from the teeth, assists in suppressing...
s, toothbrush
Toothbrush
The toothbrush is an oral hygiene instrument used to clean the teeth and gums that consists of a head of tightly clustered bristles mounted on a handle, which facilitates the cleansing of hard-to-reach areas of the mouth. Toothpaste, which often contains fluoride, is commonly used in conjunction...
es, mouthwash
Mouthwash
Mouthwash or mouth rinse is a product used to enhance oral hygiene. Some manufacturers of mouthwash claim that antiseptic and anti-plaque mouth rinse kill the bacterial plaque causing cavities, gingivitis, and bad breath. Anti-cavity mouth rinse uses fluoride to protect against tooth decay...
es and dental floss
Dental floss
Dental floss is made of either a bundle of thin nylon filaments or a plastic ribbon used to remove food and dental plaque from teeth. The floss is gently inserted between the teeth and scraped along the teeth sides, especially close to the gums. Dental floss may be flavored or unflavored, and...
.
Duraphat
Duraphat is a professional strength paste intended for the treatment and prevention of dental cariesCaries
Caries is a progressive destruction of any kind of bone structure, including the skull, ribs and other bones, or the teeth. Caries can be caused by osteomyelitis, which is a microorganism disease. A disease that involves caries is mastoiditis, an inflammation of the mastoid process, in which the...
.
The toothpaste is ideal for the management of high-risk patients such as those with rampant, early, existing or recurrent coronal or root caries.
The prime constituent is sodium fluoride
Sodium fluoride
Sodium fluoride is an inorganic chemical compound with the formula NaF. A colorless solid, it is a source of the fluoride ion in diverse applications. Sodium fluoride is less expensive and less hygroscopic than the related salt potassium fluoride....
and it is sometimes prescribed as part of a program of fluoride therapy
Fluoride therapy
Fluoride therapy is the delivery of fluoride to the teeth topically or systemically in order to prevent tooth decay which results in cavities. Most commonly, fluoride is applied topically to the teeth using gels, varnishes, toothpaste/dentifrices or mouth rinse. Systemic delivery involves...
. It is available as a prescription-only product.
Colgate Total
Colgate Total contains the anti-microbial ingredient triclosanTriclosan
Triclosan is an antibacterial and antifungal agent. It is a polychloro phenoxy phenol. Despite being used in many consumer products, beyond its use in toothpaste to prevent gingivitis, there is no evidence according to the American Food and Drug Administration that triclosan provides an extra...
, which reduces the bacteria that cause gingivitis, cavities and halitosis.
Colgate Cavity Protection
Although most Colgate toothpaste brands use sodium fluorideSodium fluoride
Sodium fluoride is an inorganic chemical compound with the formula NaF. A colorless solid, it is a source of the fluoride ion in diverse applications. Sodium fluoride is less expensive and less hygroscopic than the related salt potassium fluoride....
, the Colgate Cavity Protection variety instead contains sodium monofluorophosphate
Sodium monofluorophosphate
Sodium monofluorophosphate, commonly abbreviated MFP, is the inorganic compound with the formula Na2PO3F. Typical for a salt, MFP is odourless, colourless, and water-soluble. This salt is an ingredient in some toothpastes.-Uses of MFP:...
as the active ingredient.
Colgate Simply White
A whitening toothpaste that is "Clinically-proven to whiten in 14 days".Its whitening ingredient is hydrogen peroxide, which gradually bleaches the teeth.
Simply White utilizes two separate chambers that contain a whitening agent and cleaning gel.
Advertising
Colgate has a toothpaste and toothbrush mascotMascot
The term mascot – defined as a term for any person, animal, or object thought to bring luck – colloquially includes anything used to represent a group with a common public identity, such as a school, professional sports team, society, military unit, or brand name...
for children's entertainment.
"Dr. Rabbit", which has also been used in three VHS
VHS
The Video Home System is a consumer-level analog recording videocassette standard developed by Victor Company of Japan ....
tapes that teach about dental health and advertise Colgate toothpaste.
These include Dr. Rabbit's World Tour (aka Professor Lepus' Oral Adventure) and Dr. Rabbit and the Legend of the Tooth Kingdom.
"Gardol" was actually their trademark for the ingredient Sodium lauroyl sarcosinate
Sodium lauroyl sarcosinate
Sodium lauroyl sarcosinate , also known as sarkosyl, is an ionic surfactant derived from sarcosine, used as a foaming and cleansing agent in shampoo, shaving foam and foam wash products....
, which today is an ingredient in Arm & Hammer
Arm & Hammer
Arm & Hammer is a registered trademark of Church and Dwight, an American manufacturer of household products. The logo of this brand is a muscular arm holding a hammer...
's "Advance White" toothpaste.
History
Colgate Ribbon Dental Cream was the first toothpaste in a collapsible tube, introduced in 1896, when it had previously been sold in glass jars since 1873.Present in India since the 1930s, Colgate is almost synonymous with toothpaste in the Indian market. It is accepted well both in the rural and urban areas. It has been ranked as the 17th most trusted brand in India by The Brand Trust Report
The Brand Trust Report
The Brand Trust Report, India Study, 2011 is published by Trust Research Advisory . The book is a result of a syndicated primary research on Brand Trust that generated 10,00,000 data points and 16,000 unique brands from over 10,000 hours of fieldwork conducted in 9 cities TRA’s study partners in...