CollegeFest, founded in 1985, is one of the United States' largest festivals targeting college students. The 2-day event takes place on an annual basis in Boston

Boston

Boston is the capital of and largest city in Massachusetts, and is one of the oldest cities in the United States. The largest city in New England, Boston is regarded as the unofficial "Capital of New England" for its economic and cultural impact on the entire New England region. The city proper had...

, MA at the Hynes Convention Center

Hynes Convention Center

The John B. Hynes Veterans Memorial Convention Center located in Boston was built in 1988 from a design by architects Kallmann, McKinnell & Wood. It replaced a previous building, also a convention center, regarded as "ungainly." The 1988 design "attempted to relate in scale and materials to its...

. The purpose of CollegeFest is to introduce Boston's vast college student population to goods and services from local, regional, and national businesses. On average nearly 15,000 college students from over 100 New England Area colleges visit CollegeFest from institutions that include Boston University

Boston University

Boston University is a private research university located in Boston, Massachusetts. With more than 4,000 faculty members and more than 31,000 students, Boston University is one of the largest private universities in the United States and one of Boston's largest employers...

, Boston College

Boston College

Boston College is a private Jesuit research university located in the village of Chestnut Hill, Massachusetts, USA. The main campus is bisected by the border between the cities of Boston and Newton. It has 9,200 full-time undergraduates and 4,000 graduate students. Its name reflects its early...

, Harvard University

Harvard University

Harvard University is a private Ivy League university located in Cambridge, Massachusetts, United States, established in 1636 by the Massachusetts legislature. Harvard is the oldest institution of higher learning in the United States and the first corporation chartered in the country...

, Northeastern University, Bentley University, Regis College, and Tufts University

Tufts University

Tufts University is a private research university located in Medford/Somerville, near Boston, Massachusetts. It is organized into ten schools, including two undergraduate programs and eight graduate divisions, on four campuses in Massachusetts and on the eastern border of France...

.

Past sponsors of CollegeFest include Apple, Microsoft, Procter & Gamble, Kimberly-Clark, Ford Motors, Verizon Wireless, XBox, Coca-Cola, Monster Energy Drink, and General Motors.

CollegeFest was founded by Commonwealth Promotions in 1985. In 2005, the rights to CollegeFest were acquired by New York-based marketing agency Mr Youth

Mr Youth

Mr Youth is a marketing agency based in New York City. Founded by Matt B. Britton in 2002, the agency offers client services in word of mouth, social interactive and experiential marketing. Mr Youth has created campaigns for clients such as Microsoft, Nike, Macy’s and Procter & Gamble...

. Mr Youth CEO Matt B. Britton

Matt B. Britton

Matt B. Britton is a youth marketing media proprietor based in New York City.In January 1997, Britton founded The Magma Group, a college marketing firm focused on the hi-tech industry. The Magma Group's clients included Yahoo!, Lycos, eBay, and Sony Music...

was an attendee of CollegeFest while a student at Boston University.

CollegeFest 2008 occurred on September 27 and 28, 2008 at the Hynes Convention Center.

CollegeFest 2009 occurred on September 26 and 27 at the Hynes Convention Center.

CollegeFest 2010 occurred on September 11 & 12 at the Hynes Convention Center.

CollegeFest 2011 occurred on October 1st & 2nd at the Hynes Convention Center