College media network
Encyclopedia
College Media Network [CMN], formerly known as Y2M: Youth Media and Marketing, is a source of innovation within modern news media
that over 3,000 student writers and editors rely on to publish their content across all digital media. The company's technology enables over 600 college newspapers to publish their news to over two million online subscribers and serves a monthly audience of more than five million unique visitors.
CMN is based upon an SAS content management system
named College Publisher
, which was originally developed by Kai Pradel, Karstan Robbins and Jon Block to publish their online student newspaper
, Emerson’s Berkeley Beacon
. College Publisher, was the first content management
solution designed specifically for the needs of the campus newsroom and became the national standard following its acquisition of New Digital Group in 2005.
College Publisher was acquired by Members Connect Inc in 2000 which marked the beginning of its growth by respected student newspapers such Syracuse’s Daily Orange
, Ohio State’s The Lantern
and University of Connecticut’s Daily Campus
adopt a networked approach to publishing digital college content. In 2001, College Publisher became an early online advertising
network and named Y2M: Youth Media and Marketing network. Y2M was led by Craig Carroll, John T. Fees, and CTO Marc Stein, and this period introduced major technology advances and national online advertisers including Ford, Samsung, Monster, and Apple to online college media. College Publisher acquired New Digital Group, bringing an additional 230 college publications into the Y2M network including the University of Georgia’s The Red and Black
, The Michigan Daily
, and The Daily Pennsylvanian
.
Y2M was instrumental to generating income for The Facebook during from June 2004 - June 2006. In June 2004, Y2M executed an agreement negotiated by Mark Zuckerberg
and Eduardo Saverin
to become the exclusive independent sales organization for The Facebook.. The agreement was amended in March 2005 by Sean Parker
and Mark Zuckerberg to allow The Facebook to hire Y2M's head of advertising sales, Tricia Black.
mtvU acquires the company .
News media
The news media are those elements of the mass media that focus on delivering news to the general public or a target public.These include print media , broadcast news , and more recently the Internet .-Etymology:A medium is a carrier of something...
that over 3,000 student writers and editors rely on to publish their content across all digital media. The company's technology enables over 600 college newspapers to publish their news to over two million online subscribers and serves a monthly audience of more than five million unique visitors.
CMN is based upon an SAS content management system
Content management system
A content management system is a system providing a collection of procedures used to manage work flow in a collaborative environment. These procedures can be manual or computer-based...
named College Publisher
College Publisher
College Publisher is an online hosted college newspaper system used by hundreds of college newspapers around the United States. The product is an application service provider that provides web site design and hosting...
, which was originally developed by Kai Pradel, Karstan Robbins and Jon Block to publish their online student newspaper
Student newspaper
A student newspaper is a newspaper run by students of a university, high school, middle school, or other school. These papers traditionally cover local and, primarily, school or university news....
, Emerson’s Berkeley Beacon
Berkeley Beacon
The Berkeley Beacon is Emerson College's student-run newspaper. The paper is published weekly, on Thursdays during the fall and spring semesters of Emerson College's school year.- External links :*...
. College Publisher, was the first content management
Content management
Content management, or CM, is the set of processes and technologies that support the collection, managing, and publishing of information in any form or medium. In recent times this information is typically referred to as content or, to be precise, digital content...
solution designed specifically for the needs of the campus newsroom and became the national standard following its acquisition of New Digital Group in 2005.
College Publisher was acquired by Members Connect Inc in 2000 which marked the beginning of its growth by respected student newspapers such Syracuse’s Daily Orange
The Daily Orange
The Daily Orange is an independent student newspaper published in Syracuse, New York. It is free, and published daily during the Syracuse University academic year.It was one of the first college papers to become fully independent from its parent college...
, Ohio State’s The Lantern
The Lantern
The Lantern is the name of the official, daily student-published university newspaper at The Ohio State University. It is one of the largest campus newspapers in the United States, reaching a circulation of 15,000....
and University of Connecticut’s Daily Campus
The Daily Campus
The Daily Campus, founded in 1896, is a student-run newspaper at the University of Connecticut that has a circulation run of 8,000 copies weekdays during the school year and twice during the summer...
adopt a networked approach to publishing digital college content. In 2001, College Publisher became an early online advertising
Online advertising
Online advertising is a form of promotion that uses the Internet and World Wide Web to deliver marketing messages to attract customers. Examples of online advertising include contextual ads on search engine results pages, banner ads, blogs, Rich Media Ads, Social network advertising, interstitial...
network and named Y2M: Youth Media and Marketing network. Y2M was led by Craig Carroll, John T. Fees, and CTO Marc Stein, and this period introduced major technology advances and national online advertisers including Ford, Samsung, Monster, and Apple to online college media. College Publisher acquired New Digital Group, bringing an additional 230 college publications into the Y2M network including the University of Georgia’s The Red and Black
The Red and Black
The Red & Black is an independent daily student newspaper of the University of Georgia.-History:Students published its first issue in tabloid format on November 24, 1893, from offices in the Academic Building on North Campus....
, The Michigan Daily
Michigan Daily
The Michigan Daily is the daily student newspaper of the University of Michigan. Its first edition was published on September 29, 1890. The newspaper is financially and editorially independent of the University's administration and other student groups, but shares a university building with other...
, and The Daily Pennsylvanian
The Daily Pennsylvanian
The Daily Pennsylvanian is the independent daily student newspaper of the University of Pennsylvania.It is published every weekday when the university is in session by a staff of more than 250 students. During the summer months, a smaller staff produces a weekly version called The Summer...
.
Y2M was instrumental to generating income for The Facebook during from June 2004 - June 2006. In June 2004, Y2M executed an agreement negotiated by Mark Zuckerberg
Mark Zuckerberg
Mark Elliot Zuckerberg is an American computer programmer and Internet entrepreneur. He is best known for co-creating the social networking site Facebook, of which he is chief executive and president...
and Eduardo Saverin
Eduardo Saverin
Eduardo P. Saverin is a Brazilian-born American internet entrepreneur and investor. Saverin is best known for co-founding Facebook, along with Mark Zuckerberg, Dustin Moskovitz, and Chris Hughes...
to become the exclusive independent sales organization for The Facebook.. The agreement was amended in March 2005 by Sean Parker
Sean Parker
Sean Parker is an American technology businessman and entrepreneur. He co-founded Napster, Plaxo, Causes, and Airtime, and was Facebook's founding president. His net worth is estimated at $2.1 billion.-Early life:...
and Mark Zuckerberg to allow The Facebook to hire Y2M's head of advertising sales, Tricia Black.
mtvU acquires the company .