Commander Safeguard
Encyclopedia
Commander Safeguard is an animated superhero
developed by the Pakistan
i advertising agency
IAL Saatchi & Saatchi. The character is popular in Pakistan and in Mexico
, where it is known as Capitan Escudo. The superhero is depicted as a representation of Safeguard (soap)
who fights and defeats ugly monsters called "germs." The cartoon is broadcasted in Urdu
.
Pakistan,
The show was produced and animated by Post Amazers
to promote hand washing habits among children. The animated series was created to augment the educational material on health and hygiene. Commander Safeguard is a great example of how private sector brains can contribute to public sector good.
Till now, 9 episodes(excluding two independence day special episodes) of 15 to 20 minutes have been aired on many Pakistani TV channels.
Its one of the most popular local TV shows for children in Pakistan.
In 2007, it was adopted in Mexico as Capitan Escudo.
The response was over whelming, beating sponge bob cartoon in popularity ratings.
Production credits:
Superhero
A superhero is a type of stock character, possessing "extraordinary or superhuman powers", dedicated to protecting the public. Since the debut of the prototypical superhero Superman in 1938, stories of superheroes — ranging from brief episodic adventures to continuing years-long sagas —...
developed by the Pakistan
Pakistan
Pakistan , officially the Islamic Republic of Pakistan is a sovereign state in South Asia. It has a coastline along the Arabian Sea and the Gulf of Oman in the south and is bordered by Afghanistan and Iran in the west, India in the east and China in the far northeast. In the north, Tajikistan...
i advertising agency
Advertising agency
An advertising agency or ad agency is a service business dedicated to creating, planning and handling advertising for its clients. An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services...
IAL Saatchi & Saatchi. The character is popular in Pakistan and in Mexico
Mexico
The United Mexican States , commonly known as Mexico , is a federal constitutional republic in North America. It is bordered on the north by the United States; on the south and west by the Pacific Ocean; on the southeast by Guatemala, Belize, and the Caribbean Sea; and on the east by the Gulf of...
, where it is known as Capitan Escudo. The superhero is depicted as a representation of Safeguard (soap)
Safeguard (Soap)
Safeguard is an antibacterial soap of P&G registered with the Food and Drug Administration and is sold in the United States, Mexico, Ukraine, Latvia, Canada, Egypt, China, Pakistan, India and the Philippines.-Advertising History:...
who fights and defeats ugly monsters called "germs." The cartoon is broadcasted in Urdu
Urdu
Urdu is a register of the Hindustani language that is identified with Muslims in South Asia. It belongs to the Indo-European family. Urdu is the national language and lingua franca of Pakistan. It is also widely spoken in some regions of India, where it is one of the 22 scheduled languages and an...
.
The television series
Commander safeguard is the first Pakistani "3D Animated Series". It is sponsored by Procter & GambleProcter & Gamble
Procter & Gamble is a Fortune 500 American multinational corporation headquartered in downtown Cincinnati, Ohio and manufactures a wide range of consumer goods....
Pakistan,
The show was produced and animated by Post Amazers
Post Amazers
Post Amazers is an animation and post-production facility that provides creative services from concept to execution including art direction, broadcast design, 2D/3D animation, post-production, sound design etc....
to promote hand washing habits among children. The animated series was created to augment the educational material on health and hygiene. Commander Safeguard is a great example of how private sector brains can contribute to public sector good.
Till now, 9 episodes(excluding two independence day special episodes) of 15 to 20 minutes have been aired on many Pakistani TV channels.
Its one of the most popular local TV shows for children in Pakistan.
In 2007, it was adopted in Mexico as Capitan Escudo.
The response was over whelming, beating sponge bob cartoon in popularity ratings.
Production credits:
- Aziz Jindani, Brand Manager, Global franchise Procter & Gamble, United States
- Salman Butt, Brand Manager, Safeguard Procter & Gamble, Pakistan
- Saad Munawar Khan, Assistant Brand Manager, Safeguard Procter & Gamble, Pakistan
- Tahir Malik, Director Marketing, Procter & Gamble Pakistan
- Asif Iqbal, CEO, Post Amazers
- Imtisal Abbasi, Creative Director, IAL Saatchi advertising
External links
- Commander Safeguard official site
- Commander Safeguard's YouTubeYouTubeYouTube is a video-sharing website, created by three former PayPal employees in February 2005, on which users can upload, view and share videos....
channel