Competitive Foods Australia
Encyclopedia
Competitive Foods Australia Pty Ltd (CFA) is the largest franchiser of restaurants in Australia. It is owned and operated by Jack Cowin
. Its units include Hungry Jack's
, KFC
and Domino's Pizza
.
franchisee of pizza
fast food restaurant
chain Domino's Pizza
. Domino's Pizza Enterprises owns and operates more than 690 stores in Australia
, New Zealand
, France
, Belgium
, the Netherlands
and the Principality of Monaco
, making it the largest franchisee for the Domino’s Pizza brand. The company has a store expansion target of more than 1,600 stores worldwide.
When Burger King decided to expand its operations into Australia
, it found that its business name was already trademarked
by a man running a small takeaway
food shop in Adelaide
. Thus, BK was forced to change the name when it decided to open stores in the country - the only time this has happened in its corporate history. Burger King provided the Australian franchisee, Jack Cowin
, with a list of possible alternative names that the Australian Burger King restaurants could be branded as. The names were derived from pre-existing trademarks already registered by Burger King and its then corporate parent Pillsbury. Cowin selected the "Hungry Jack" brand name, one of Pillsbury's US pancake
mixture products, and slightly changing the name to a possessive form by adding an apostrophe 's
' thus forming the new name Hungry Jack's. Accordingly, the first Australian franchise of the Burger King Corporation, established in Perth
in 1971, was branded as Hungry Jack's.
Hungry Jack's currently owns and operates or sub-licenses all of the Hungry Jack's and Burger King restaurants in Australia. As the master franchise for the continent, the company is responsible for licensing new operators, opening its own stores and performing standards oversight of franchised locations in Australia.
Jack Cowin
Jack Cowin is an Australian businessman who owns Hungry Jack's, the Burger King franchise in Australia and is the Executive Chairman of Competitive Foods Australia, one of the country's largest privately held businesses...
. Its units include Hungry Jack's
Hungry Jack's
Hungry Jack's Pty Ltd, often colloquially abbreviated to HJ's, Hungry's or Hungie's, is the exclusive Australian master fast food franchisee of Burger King Corporation. It is a wholly owned subsidiary of Competitive Foods Australia, a privately held company owned by Jack Cowin...
, KFC
KFC
KFC, founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky, in the United States. KFC has been a brand and operating segment, termed a concept of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global...
and Domino's Pizza
Domino's Pizza
Domino's Pizza, Inc. is an international pizza delivery corporation headquartered in Ann Arbor, Michigan, United States of America. Founded in 1960, Domino's is the second-largest pizza chain in the United States and has over 9,000 corporate and franchised stores in 60 countries and all 50 U.S....
.
Holdings
CFA currently operates at least four different restaurant brands.Domino's Pizza
Domino's Pizza Enterprises , formerly Domino’s Pizza Australia New Zealand Limited or DPANZ, is an Australian-based multinationalMultinational corporation
A multi national corporation or enterprise , is a corporation or an enterprise that manages production or delivers services in more than one country. It can also be referred to as an international corporation...
franchisee of pizza
Pizza
Pizza is an oven-baked, flat, disc-shaped bread typically topped with a tomato sauce, cheese and various toppings.Originating in Italy, from the Neapolitan cuisine, the dish has become popular in many parts of the world. An establishment that makes and sells pizzas is called a "pizzeria"...
fast food restaurant
Fast food restaurant
A fast food restaurant, also known as a Quick Service Restaurant or QSR within the industry itself, is a specific type of restaurant characterized both by its fast food cuisine and by minimal table service...
chain Domino's Pizza
Domino's Pizza
Domino's Pizza, Inc. is an international pizza delivery corporation headquartered in Ann Arbor, Michigan, United States of America. Founded in 1960, Domino's is the second-largest pizza chain in the United States and has over 9,000 corporate and franchised stores in 60 countries and all 50 U.S....
. Domino's Pizza Enterprises owns and operates more than 690 stores in Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, New Zealand
New Zealand
New Zealand is an island country in the south-western Pacific Ocean comprising two main landmasses and numerous smaller islands. The country is situated some east of Australia across the Tasman Sea, and roughly south of the Pacific island nations of New Caledonia, Fiji, and Tonga...
, France
France
The French Republic , The French Republic , The French Republic , (commonly known as France , is a unitary semi-presidential republic in Western Europe with several overseas territories and islands located on other continents and in the Indian, Pacific, and Atlantic oceans. Metropolitan France...
, Belgium
Belgium
Belgium , officially the Kingdom of Belgium, is a federal state in Western Europe. It is a founding member of the European Union and hosts the EU's headquarters, and those of several other major international organisations such as NATO.Belgium is also a member of, or affiliated to, many...
, the Netherlands
Netherlands
The Netherlands is a constituent country of the Kingdom of the Netherlands, located mainly in North-West Europe and with several islands in the Caribbean. Mainland Netherlands borders the North Sea to the north and west, Belgium to the south, and Germany to the east, and shares maritime borders...
and the Principality of Monaco
Monaco
Monaco , officially the Principality of Monaco , is a sovereign city state on the French Riviera. It is bordered on three sides by its neighbour, France, and its centre is about from Italy. Its area is with a population of 35,986 as of 2011 and is the most densely populated country in the...
, making it the largest franchisee for the Domino’s Pizza brand. The company has a store expansion target of more than 1,600 stores worldwide.
Hungry Jacks
Hungry Jack's, sometimes colloquially abbreviated to HJ's, is the exclusive Australian master franchisee of Burger King Corporation. With over 300 locations in that country, HJ's is the second largest franchisee of Burger King in the world.When Burger King decided to expand its operations into Australia
Australia
Australia , officially the Commonwealth of Australia, is a country in the Southern Hemisphere comprising the mainland of the Australian continent, the island of Tasmania, and numerous smaller islands in the Indian and Pacific Oceans. It is the world's sixth-largest country by total area...
, it found that its business name was already trademarked
Australian trademark law
Australian trade mark law is based on the Trade Marks Act 1995 , which is administered by IP Australia, an Australian government agency within the Department of Industry, Tourism and Resources....
by a man running a small takeaway
Takeaway
Takeaway can refer to:* Take-out food* The Takeaway , an American public radio morning news show* Turnover * Turnover * Subtraction—an alternative name...
food shop in Adelaide
Adelaide
Adelaide is the capital city of South Australia and the fifth-largest city in Australia. Adelaide has an estimated population of more than 1.2 million...
. Thus, BK was forced to change the name when it decided to open stores in the country - the only time this has happened in its corporate history. Burger King provided the Australian franchisee, Jack Cowin
Jack Cowin
Jack Cowin is an Australian businessman who owns Hungry Jack's, the Burger King franchise in Australia and is the Executive Chairman of Competitive Foods Australia, one of the country's largest privately held businesses...
, with a list of possible alternative names that the Australian Burger King restaurants could be branded as. The names were derived from pre-existing trademarks already registered by Burger King and its then corporate parent Pillsbury. Cowin selected the "Hungry Jack" brand name, one of Pillsbury's US pancake
Pancake
A pancake is a thin, flat, round cake prepared from a batter, and cooked on a hot griddle or frying pan. Most pancakes are quick breads; some use a yeast-raised or fermented batter. Most pancakes are cooked one side on a griddle and flipped partway through to cook the other side...
mixture products, and slightly changing the name to a possessive form by adding an apostrophe 's
S
S is the nineteenth letter in the ISO basic Latin alphabet.-History: Semitic Šîn represented a voiceless postalveolar fricative . Greek did not have this sound, so the Greek sigma came to represent...
' thus forming the new name Hungry Jack's. Accordingly, the first Australian franchise of the Burger King Corporation, established in Perth
Perth, Western Australia
Perth is the capital and largest city of the Australian state of Western Australia and the fourth most populous city in Australia. The Perth metropolitan area has an estimated population of almost 1,700,000....
in 1971, was branded as Hungry Jack's.
Hungry Jack's currently owns and operates or sub-licenses all of the Hungry Jack's and Burger King restaurants in Australia. As the master franchise for the continent, the company is responsible for licensing new operators, opening its own stores and performing standards oversight of franchised locations in Australia.