A compliance professional is an expert that utilizes and perfects means of gaining influence. Though the means of gaining influence are common, their aims vary from political, economic, to personal. Thus the label of compliance professional applies to diverse groups of people, including propagandists, marketers, pollsters, salesmen and political advocates.

Techniques

Means of influence include, but are not limited to, the methods outlined in Influence Science and Practice

Influence Science and Practice

Influence: Science and Practice is a Psychology book examining the key ways people can be influenced by "Compliance Professionals". The book's author is Robert B...

:

• Reciprocation
• Commitment and Consistency
• Social Proof
• Liking
• Authority
• Scarcity

Additionally, techniques like framing (social sciences)

Framing (social sciences)

A frame in social theory consists of a schema of interpretation — that is, a collection of anecdotes and stereotypes—that individuals rely on to understand and respond to events. In simpler terms, people build a series of mental filters through biological and cultural influences. They use these...

 and less formal means of effective obfuscation, such as the use of logical fallacies, are used to gain compliance.

Notable Compliance Experts

• Edward Bernays
  Edward Bernays
  Edward Louis Bernays , was an Austrian-American pioneer in the field of public relations and propaganda along with Ivy Lee, referred to in his obituary as "the father of public relations"...
  
  
• Joseph Goebbels
  Joseph Goebbels
  Paul Joseph Goebbels was a German politician and Reich Minister of Propaganda in Nazi Germany from 1933 to 1945. As one of Adolf Hitler's closest associates and most devout followers, he was known for his zealous oratory and anti-Semitism...
  
  
• Ivy Lee
  Ivy Lee
  Ivy Ledbetter Lee is considered by some to be the founder of modern public relations. The term Public Relations is to be found for the first time in the preface of the 1897 Yearbook of Railway Literature....
  
  
• Frank Luntz
  Frank Luntz
  Frank I. Luntz is an American political consultant and pollster. His most recent work has been with the Fox News Channel as a frequent commentator and analyst, as well as running focus groups after presidential debates...
  
  

See also

• Brand
  Brand
  The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."...
  
  
• Consumer psychology
• Consumer science
• Demagogy
  Demagogy
  Demagogy or demagoguery is a strategy for gaining political power by appealing to the prejudices, emotions, fears, vanities and expectations of the public—typically via impassioned rhetoric and propaganda, and often using nationalist, populist or religious themes...
  
  
• Guerrilla marketing
  Guerrilla marketing
  Guerrilla warfare is about waging small intermittent attacks on different territories of the opponent with the aim of harassing and demoralising the opponent and eventually securing permanent footholds....
  
  
• Influence Science and Practice
  Influence Science and Practice
  Influence: Science and Practice is a Psychology book examining the key ways people can be influenced by "Compliance Professionals". The book's author is Robert B...
  
  
• Media
  Mass media
  Mass media refers collectively to all media technologies which are intended to reach a large audience via mass communication. Broadcast media transmit their information electronically and comprise of television, film and radio, movies, CDs, DVDs and some other gadgets like cameras or video consoles...
  
  
• Promotion
  Promotion (marketing)
  Promotion is one of the four elements of marketing mix . It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing decision....
  
  
• Propaganda
  Propaganda
  Propaganda is a form of communication that is aimed at influencing the attitude of a community toward some cause or position so as to benefit oneself or one's group....
  
  
• Spin (public relations)
  Spin (public relations)
  In public relations, spin is a form of propaganda, achieved through providing an interpretation of an event or campaign to persuade public opinion in favor or against a certain organization or public figure...
  
  
• Viral marketing
  Viral marketing
  Viral marketing, viral advertising, or marketing buzz are buzzwords referring to marketing techniques that use pre-existing social networks to produce increases in brand awareness or to achieve other marketing objectives through self-replicating viral processes, analogous to the spread of viruses...
  
  

External links

• "The Persuaders" Frontline
• "Understanding Jargon: A Short Bibliography" by Philip E. Agre