Computational Advertising is a relatively new discipline within Computer Science

Computer science

Computer science or computing science is the study of the theoretical foundations of information and computation and of practical techniques for their implementation and application in computer systems...

 that deals with algorithms of presenting the best advertisement displayed to a person, typically through an Internet browser.

Research and Academic Courses

Computational Advertising is being taught at major universities: Stanford University

Stanford University

The Leland Stanford Junior University, commonly referred to as Stanford University or Stanford, is a private research university on an campus located near Palo Alto, California. It is situated in the northwestern Santa Clara Valley on the San Francisco Peninsula, approximately northwest of San...

, University of California

University of California

The University of California is a public university system in the U.S. state of California. Under the California Master Plan for Higher Education, the University of California is a part of the state's three-tier public higher education system, which also includes the California State University...

, among others.


Major technology corporations conduct applied research in this new discipline: Microsoft

Microsoft

Microsoft Corporation is an American public multinational corporation headquartered in Redmond, Washington, USA that develops, manufactures, licenses, and supports a wide range of products and services predominantly related to computing through its various product divisions...

, Yahoo, among others.

History

In 2009 NISS, National Institute of Statistical Sciences held a workshop on Computational Advertising.