Concentrate Design creates products developed to help pupils concentrate at school. Founded in 2004, the company came to public note when its products were pitched on BBC's Dragons' Den

Dragons' Den

Dragons' Den is a series of reality television programmes featuring entrepreneurs pitching their business ideas in order to secure investment finance from a panel of venture capitalists. The show originated in Japan as "Manē no Tora"...

, and won investment from entrepreneur Peter Jones

Peter Jones (entrepreneur)

Peter Jones, CBE is a British entrepreneur and businessman with interests in mobile phones, television, media, leisure, and property. He became a television celebrity through his appearances on the BBC Two show Dragons' Den and on his American television show American Inventor...

. It is headquartered in London

London

London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

.

History

Originally set up using an award from NESTA

NESTA

The National Endowment for Science, Technology and the Arts is an independent endowment in the United Kingdom established by an Act of Parliament in 1998....

, Concentrate Design produces a range of products including: The Bottlecoolerpenholder; a thermally insulating wet-suit style jacket for water bottles, which stores stationery and acts as a reminder for children to drink plenty of water during lessons. The Chairpadbag; a bag that doubles as a padded seat cover, to make hard plastic chairs more comfortable. Other products include the Food for Thought Lunchbox; which encourages children to eat more fruit and the Lunchbox Cooler; a thermally insulating bag that ensures that the contents of a lunchbox stay cool and palatable before eating.

These four products were featured in the TV Pitch, which aired on October 30th, 2007. Some weeks later, the pitch was also parodied on Harry Hill's TV Burp

Harry Hill's TV Burp

Harry Hill's TV Burp is a British television comedy programme produced by Avalon Television for ITV and hosted by comedian Harry Hill. The show presents a satirical look at the week's television, including extracts from TV shows with added sketches, observational voice-overs, and guest appearances...

. The company has produced a string of media friendly products that have been featured on a range of TV and Radio shows including Tomorrow's World

Tomorrow's World

Tomorrow's World was a long-running BBC television series, showcasing new developments in the world of science and technology. First aired on 7 July 1965 on BBC1, it ran for 38 years until it was cancelled at the beginning of 2003.- Content :...

, Newsround

Newsround

Newsround is a BBC children's news programme, which has run continuously since 4 April 1972, and was one of the world's first television news magazines aimed specifically at children...

and The Discovery Channel.

These products were designed by Concentrate founder Mark Champkins

Mark Champkins

Mark Champkins , is a UK designer and inventor, who gained public recognition after successfully participating in the BBC television show, the Dragons' Den...

, who studied at the Royal College of Art

Royal College of Art

The Royal College of Art is an art school located in London, United Kingdom. It is the world’s only wholly postgraduate university of art and design, offering the degrees of Master of Arts , Master of Philosophy and Doctor of Philosophy...

. who also gained acclaim for winning British Inventor of the Year in 2002, for developing self-heating crockery.