Concord Roundabout
Encyclopedia
Concord Roundabout, a road traffic roundabout
Roundabout
A roundabout is the name for a road junction in which traffic moves in one direction around a central island. The word dates from the early 20th century. Roundabouts are common in many countries around the world...

 situated at the entrance to Heathrow Airport, London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...

, is named after a scaled-down model of a British Airways
British Airways
British Airways is the flag carrier airline of the United Kingdom, based in Waterside, near its main hub at London Heathrow Airport. British Airways is the largest airline in the UK based on fleet size, international flights and international destinations...

 Concorde
Concorde
Aérospatiale-BAC Concorde was a turbojet-powered supersonic passenger airliner, a supersonic transport . It was a product of an Anglo-French government treaty, combining the manufacturing efforts of Aérospatiale and the British Aircraft Corporation...

 which was displayed at the site for 16 years. The roundabout is passed by more than 25 million travellers annually making it one of the most valuable advertising properties. The current rent is thought to be about £1.5 million a year.

Emirates Airline
Emirates Airline
Emirates is the airline based in the Emirate of Dubai part of the United Arab Emirates . Based at Dubai International Airport it is the largest airline in the Middle East, operating over 2,400 flights per week, from its hub at Terminal 3, to 111 cities in 62 countries across six continents...

 has beaten stiff competition for the site and took it over from BA on 1 April 2007. Emirates is understood to be planning to put a model of the Airbus A380
Airbus A380
The Airbus A380 is a double-deck, wide-body, four-engine jet airliner manufactured by the European corporation Airbus, a subsidiary of EADS. It is the largest passenger airliner in the world. Due to its size, many airports had to modify and improve facilities to accommodate it...

 - the double-deck superjumbo - on the roundabout. Emirates has signed a six-year deal for the site, ensuring it an increased international profile during the 2012 Olympic Games.

Sources

The source of this article is wikipedia, the free encyclopedia.  The text of this article is licensed under the GFDL.
 
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