Concord watch
Encyclopedia
Concord Watch is part of the Movado
group that owns Movado, Ebel, ESQ, Coach, Hugo Boss
, Juicy Couture
Watches, Lacoste, and Tommy Hilfiger
watches.
In 1979 it had a major breakthrough with the invention of the Delirium Watch which was the thinnest watch ever made at the time at 1.98 mm thick. Subsequently a Delirium 2 was released which was even thinner at 1.5 mm.
In 2007 the company made a drastic change in its vision. It closed most of its existing dealerships as sluggish sales and lack of a specific market created a huge grey market that hurt the company’s reputation. The launch of the C1 was highly touted and targeted the ever popular luxury sport market. The style and pricing were designed to compete with watches such as Panerai
, Audemars Piguet
and Hublot
. With only a couple hundred dealers worldwide Concord was hoping for a grand relaunch into the Luxury sector.
In 2008 Concord created two new C1 pieces. The C1 worldtimer and the C1 Gravity Tourbillion. The later won the prestigious “Grand Prix d’Horlogerie de Geneve” as “Best design of the year 2008”. Whether this success will lead to ultimate success remains to be seen.
In 2009, Alex Grinberg was appointed as the worldwide CEO of Concord.
2007–Present
Movado
Movado is a Swiss luxury watch company whose name is Esperanto for "continuous movement". Movado was founded in 1881 in La Chaux-de-Fonds, Switzerland by Achilles Ditesheim....
group that owns Movado, Ebel, ESQ, Coach, Hugo Boss
Hugo Boss
Hugo Ferdinand Boss was the founder of clothing company Hugo Boss.-Early life:Boss was born in Metzingen, Germany. After completing his apprenticeship and one year of employment, he founded his own company in Metzingen in 1923.-Support of Nazism:Boss joined the Nazi Party in 1931, two years before...
, Juicy Couture
Juicy Couture
Juicy Couture is a contemporary line of both casual and dressy apparel based in Arleta, Los Angeles, California founded by Pamela Skaist-Levy and Gela Nash-Taylor in 1996...
Watches, Lacoste, and Tommy Hilfiger
Tommy Hilfiger
Thomas Jacob "Tommy" Hilfiger is an American fashion designer and founder of the premium lifestyle brand Tommy Hilfiger.-Early life:...
watches.
History
Founded in 1908 in Biel, Switzerland the brand was created to design watches with the American market in mind. Concord has made several innovations in its history such as being one of the first “private label” luxury watches to incorporate precious metals and gems in its watches. It was also the first company to make a wristwatch made of coins.In 1979 it had a major breakthrough with the invention of the Delirium Watch which was the thinnest watch ever made at the time at 1.98 mm thick. Subsequently a Delirium 2 was released which was even thinner at 1.5 mm.
In 2007 the company made a drastic change in its vision. It closed most of its existing dealerships as sluggish sales and lack of a specific market created a huge grey market that hurt the company’s reputation. The launch of the C1 was highly touted and targeted the ever popular luxury sport market. The style and pricing were designed to compete with watches such as Panerai
Panerai
Officine Panerai Marketing e Communicazioni Srl, a wholly owned subsidiary of Compagnie Financière Richemont S.A., designs, manufactures, markets and sells watches under the Officine Panerai brand through authorized dealers and company-owned boutiques worldwide. Giovanni Panerai founded Officine...
, Audemars Piguet
Audemars Piguet
Audemars Piguet is a manufacturer of prestige Swiss watches which compete with Patek Philippe, Jaeger-LeCoultre and Vacheron Constantin.-Foundation:...
and Hublot
Hublot
Hublot is a Swiss enterprise creating luxury watches and founded in 1980 by Carlo Crocco. The company currently operates as a wholly owned subsidiary of France's LVMH.- History :...
. With only a couple hundred dealers worldwide Concord was hoping for a grand relaunch into the Luxury sector.
In 2008 Concord created two new C1 pieces. The C1 worldtimer and the C1 Gravity Tourbillion. The later won the prestigious “Grand Prix d’Horlogerie de Geneve” as “Best design of the year 2008”. Whether this success will lead to ultimate success remains to be seen.
In 2009, Alex Grinberg was appointed as the worldwide CEO of Concord.
Main Collection
Pre 2007- Delirium: Ultrathin Quartz Dresswatch
- Mariner: Sports Activity Watch
- La Scala: Luxury Contemporary watch
- Saratoga: Luxury Sports watch
2007–Present
- C1 – Oversize luxury sport watch. This is the basis of the entire new collection. All new models revolve around this base case design.