Conspiracy For Good is a fictional organisation that is part of an "augmented reality drama" game developed by Heroes

Heroes (TV series)

Heroes is an American science fiction television drama series created by Tim Kring that appeared on NBC for four seasons from September 25, 2006 through February 8, 2010. The series tells the stories of ordinary people who discover superhuman abilities, and how these abilities take effect in the...

creator Tim Kring

Tim Kring

Richard Timothy "Tim" Kring is an American screenwriter and television producer, best known for his creation of the television series Strange World, Crossing Jordan, and Heroes.Kring is Jewish...

, funded and technologically-enabled by Nokia

Nokia

Nokia Corporation is a Finnish multinational communications corporation that is headquartered in Keilaniemi, Espoo, a city neighbouring Finland's capital Helsinki...

 and realised by The company P

The company P

The company P is a Swedish production company that creates participant based pervasive entertainment. The company P is known for its Emmy Award winning production The Truth About Marika. Marika is known as the first fully immersive TV tie-in.-Marketing:...

, and over 100 people in production teams in five different countries.

In 2010, London witnessed the launch of the Conspiracy For Good, a radical new form of entertainment called "Social Benefit Storytelling," which allowed for people to participate inside a fictional story... to do real good in the real world.

The pilot spanned the globe and culminated with 4 weeks of live events and gameplay in London streets.

As a result, the Conspiracy For Good succeeded in building/stocking 5 libraries in Africa, funding 50 scholarships for schoolgirls and generating over 10,000 books for the Zambian libraries through WeGiveBooks.org.

On February 22, 2011 the Conspiracy For Good was nominated for an International Digital Emmy® Award.