Constant Contact
Encyclopedia
Constant Contact, Inc. , launched in 1998, is an online marketing company serving small businesses, nonprofit organizations, and membership associations. The company offers email marketing, social media marketing
, online survey
, and event marketing
tools.
Constant Contact is headquartered in Waltham, Massachusetts
, with additional offices in San Francisco, Loveland, CO and Delray, FL. The company was founded as Roving Software in 1995. The company claims approximately 392,000 email marketing customers at June 30, 2010.
In May of 2010, Constant Contact acquired NutshellMail , a free tool that lets users monitor their social media accounts from their email. As reported by Mashable.com , Constant Contact recently released other social media features, such as Social Stats, which lets users see how often their emails or events have been shared on social media platforms.
On February 16, 2011, Constant Contact acquired social CRM start-up Bantam Live.
Constant Contact was ranked number 134th in Deloitte's Technology Fast 500
in 2010, up from 153rd in 2009 and 179th in 2008.
The company's response:
Social media marketing
Social media marketing is an addition to personal, small business, corporate, and non-profit organizations’ integrated marketing communications plans...
, online survey
Statistical survey
Survey methodology is the field that studies surveys, that is, the sample of individuals from a population with a view towards making statistical inferences about the population using the sample. Polls about public opinion, such as political beliefs, are reported in the news media in democracies....
, and event marketing
Event management
Event management is the application of project management to the creation and development of festivals, events and conferences.Event management involves studying the intricacies of the brand, identifying the target audience, devising the event concept, planning the logistics and coordinating the...
tools.
Constant Contact is headquartered in Waltham, Massachusetts
Waltham, Massachusetts
Waltham is a city in Middlesex County, Massachusetts, United States, was an early center for the labor movement, and major contributor to the American Industrial Revolution. The original home of the Boston Manufacturing Company, the city was a prototype for 19th century industrial city planning,...
, with additional offices in San Francisco, Loveland, CO and Delray, FL. The company was founded as Roving Software in 1995. The company claims approximately 392,000 email marketing customers at June 30, 2010.
In May of 2010, Constant Contact acquired NutshellMail , a free tool that lets users monitor their social media accounts from their email. As reported by Mashable.com , Constant Contact recently released other social media features, such as Social Stats, which lets users see how often their emails or events have been shared on social media platforms.
On February 16, 2011, Constant Contact acquired social CRM start-up Bantam Live.
Constant Contact was ranked number 134th in Deloitte's Technology Fast 500
Deloitte Fast 500
The Deloitte Technology Fast 500 Awards are run and moderated by Deloitte Touche Tohmatsu Limited. They recognize the 500 fastest-growing technology companies in regions around the world...
in 2010, up from 153rd in 2009 and 179th in 2008.
Self promotion
The company was criticized by blogger Darren Barefoot on the grounds that its employees and former employees responded deceptively to negative reviews of its products, services, and business practices. They posted positive comments about the company while concealing their affiliation with Constant Contact.The company's response:
- Kevin Mullins ... acknowledges that the comments on Barefoot’s site were made by Constant Contact employees, but stresses that they acted against company rules. “They acted outside our corporate policy. They were disciplined, absolutely. And obviously, we educated them about the proper way to blog and to fully disclose who you are. We believe in being honest and up front about who you are.” http://www.xconomy.com/boston/2007/09/13/constant-contact-updates-ipo-filings-acknowledges-employees-bad-blog-behavior/