Consumer-to-consumer (or citizen-to-citizen) electronic commerce

Electronic commerce

Electronic commerce, commonly known as e-commerce, eCommerce or e-comm, refers to the buying and selling of products or services over electronic systems such as the Internet and other computer networks. However, the term may refer to more than just buying and selling products online...

involves the electronically facilitated transactions between consumers through some third party. A common example is the online auction, in which a consumer posts an item for sale and other consumers bid to purchase it; the third party generally charges a flat fee or commission

Commission (remuneration)

The payment of commission as remuneration for services rendered or products sold is a common way to reward sales people. Payments often will be calculated on the basis of a percentage of the goods sold...

. The sites are only intermediaries, just there to match consumers. They do not have to check quality of the products being offered.

Consumer-to-consumer (C2C) marketing

Marketing

Marketing is the process used to determine what products or services may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments...

is the creation of a product or service with the specific promotional strategy being for consumers to share that product or service with others as brand advocates based on the value of the product. The investment into concepting and developing a top of the line product or service that consumers are actively looking for is equatable to a Business-to-consumer  (B2C) pre launch product awareness marketing spend.

Sources

• Haag, Stephen; Maeve Cummings; Donald J. McCubbrey; Alain Pinsonneault; and Richard Donovan. Management Information Systerms: For the Information Age. 3rd Canadian ed. New York: McGraw-Hill Ryerson, 2006. fu