Cookie cutter campaign
Encyclopedia
Cookie-cutter campaigns are political campaign
s, engineered by political consultants who run virtually identical campaigns in different jurisdictions. The typical hallmarks of such a campaign are direct mail
advertisements using identical layouts and stock photographs. The term is typically used derisively, often by local political activists frustrated with the lack of attention to local public issues and lack of understanding of local political and governmental nuances.
The rise of cookie-cutter campaigns is due in large measure to the rise of political consulting. Where political consultants once were limited mostly to national and statewide elections, they are now employed down to the levels of city council
and school board
election
s. Taking on many clients, they employ standardized materials and strategies for different campaigns.
Political campaign
A political campaign is an organized effort which seeks to influence the decision making process within a specific group. In democracies, political campaigns often refer to electoral campaigns, wherein representatives are chosen or referendums are decided...
s, engineered by political consultants who run virtually identical campaigns in different jurisdictions. The typical hallmarks of such a campaign are direct mail
Direct mail
Advertising mail, also known as direct mail, junk mail, or admail, is the delivery of advertising material to recipients of postal mail. The delivery of advertising mail forms a large and growing service for many postal services, and direct-mail marketing forms a significant portion of the direct...
advertisements using identical layouts and stock photographs. The term is typically used derisively, often by local political activists frustrated with the lack of attention to local public issues and lack of understanding of local political and governmental nuances.
The rise of cookie-cutter campaigns is due in large measure to the rise of political consulting. Where political consultants once were limited mostly to national and statewide elections, they are now employed down to the levels of city council
City council
A city council or town council is the legislative body that governs a city, town, municipality or local government area.-Australia & NZ:Because of the differences in legislation between the States, the exact definition of a City Council varies...
and school board
Board of education
A board of education or a school board or school committee is the title of the board of directors or board of trustees of a school, local school district or higher administrative level....
election
Election
An election is a formal decision-making process by which a population chooses an individual to hold public office. Elections have been the usual mechanism by which modern representative democracy operates since the 17th century. Elections may fill offices in the legislature, sometimes in the...
s. Taking on many clients, they employ standardized materials and strategies for different campaigns.