Copyright Promotions Licensing Group
Encyclopedia
Copyright Promotions Licensing Group (also known as CPLG) is a brand licensing
agency founded in 1974. Headquartered in London
, CPLG also operates offices in Paris
, Barcelona
, Milan
, Amsterdam
, Lisbon
and Munich
and has recently expanded its global reach by opening new offices in Toronto
and Japan
.
CPLG represents licensors across three divisions: entertainment, sport, and design. Entertainment brands include Elvis, Spider-Man
, Peanuts
, World Wide Wrestling, Bob the Builder
, Sesame Street
and Star Trek
. England Rugby, England football, England Cricket as well as St Andrews Links
and World Rally Championship
are licensed under CPLG's Sport division. Design brands include Skelanimlas, Valerie Tabor Smith, Janneike Brinkman and Whatever It Takes.
, Cookie Jar Group acquired CPLG . The merger between DIC Entertainment
and Cookie Jar Group was finalized when Cookie Jar Group paid US $31.5 million to cover outstanding equity
with DIC
. The total value of the deal was $87.6 million.
Brand licensing
Licensing means renting or leasing of an intangible asset. Examples of intangible assets include a song , a character , a name or a brand . An arrangement to license a brand requires a licensing agreement...
agency founded in 1974. Headquartered in London
London
London is the capital city of :England and the :United Kingdom, the largest metropolitan area in the United Kingdom, and the largest urban zone in the European Union by most measures. Located on the River Thames, London has been a major settlement for two millennia, its history going back to its...
, CPLG also operates offices in Paris
Paris
Paris is the capital and largest city in France, situated on the river Seine, in northern France, at the heart of the Île-de-France region...
, Barcelona
Barcelona
Barcelona is the second largest city in Spain after Madrid, and the capital of Catalonia, with a population of 1,621,537 within its administrative limits on a land area of...
, Milan
Milan
Milan is the second-largest city in Italy and the capital city of the region of Lombardy and of the province of Milan. The city proper has a population of about 1.3 million, while its urban area, roughly coinciding with its administrative province and the bordering Province of Monza and Brianza ,...
, Amsterdam
Amsterdam
Amsterdam is the largest city and the capital of the Netherlands. The current position of Amsterdam as capital city of the Kingdom of the Netherlands is governed by the constitution of August 24, 1815 and its successors. Amsterdam has a population of 783,364 within city limits, an urban population...
, Lisbon
Lisbon
Lisbon is the capital city and largest city of Portugal with a population of 545,245 within its administrative limits on a land area of . The urban area of Lisbon extends beyond the administrative city limits with a population of 3 million on an area of , making it the 9th most populous urban...
and Munich
Munich
Munich The city's motto is "" . Before 2006, it was "Weltstadt mit Herz" . Its native name, , is derived from the Old High German Munichen, meaning "by the monks' place". The city's name derives from the monks of the Benedictine order who founded the city; hence the monk depicted on the city's coat...
and has recently expanded its global reach by opening new offices in Toronto
Toronto
Toronto is the provincial capital of Ontario and the largest city in Canada. It is located in Southern Ontario on the northwestern shore of Lake Ontario. A relatively modern city, Toronto's history dates back to the late-18th century, when its land was first purchased by the British monarchy from...
and Japan
Japan
Japan is an island nation in East Asia. Located in the Pacific Ocean, it lies to the east of the Sea of Japan, China, North Korea, South Korea and Russia, stretching from the Sea of Okhotsk in the north to the East China Sea and Taiwan in the south...
.
CPLG represents licensors across three divisions: entertainment, sport, and design. Entertainment brands include Elvis, Spider-Man
Spider-Man
Spider-Man is a fictional Marvel Comics superhero. The character was created by writer-editor Stan Lee and writer-artist Steve Ditko. He first appeared in Amazing Fantasy #15...
, Peanuts
Peanuts
Peanuts is a syndicated daily and Sunday American comic strip written and illustrated by Charles M. Schulz, which ran from October 2, 1950, to February 13, 2000, continuing in reruns afterward...
, World Wide Wrestling, Bob the Builder
Bob the Builder
Bob the Builder is a British children's animated television show created by Keith Chapman. In the original series Bob appears as a building contractor specialising in masonry in a stop motion animated programme with his colleague Wendy, various neighbours and friends, and their gang of...
, Sesame Street
Sesame Street
Sesame Street has undergone significant changes in its history. According to writer Michael Davis, by the mid-1970s the show had become "an American institution". The cast and crew expanded during this time, including the hiring of women in the crew and additional minorities in the cast. The...
and Star Trek
Star Trek
Star Trek is an American science fiction entertainment franchise created by Gene Roddenberry. The core of Star Trek is its six television series: The Original Series, The Animated Series, The Next Generation, Deep Space Nine, Voyager, and Enterprise...
. England Rugby, England football, England Cricket as well as St Andrews Links
St Andrews Links
St Andrews Links in the town of St Andrews, Fife, Scotland, is regarded as the "home of golf". It is one of the oldest courses in the world, where the game has been played since the 15th century...
and World Rally Championship
World Rally Championship
The World Rally Championship is a rallying series organised by the FIA, culminating with a champion driver and manufacturer. The driver's world championship and manufacturer's world championship are separate championships, but based on the same point system. The series currently consists of 13...
are licensed under CPLG's Sport division. Design brands include Skelanimlas, Valerie Tabor Smith, Janneike Brinkman and Whatever It Takes.
Acquisition
In 2008, as part of a merger with DIC EntertainmentDiC Entertainment
DIC Entertainment was an international film and television production company. In addition to animated television shows such as Ulysses 31 , Inspector Gadget , The Littles , The Real Ghostbusters , Captain Planet and the Planeteers , and the first two seasons of the English adaptation of...
, Cookie Jar Group acquired CPLG . The merger between DIC Entertainment
DiC Entertainment
DIC Entertainment was an international film and television production company. In addition to animated television shows such as Ulysses 31 , Inspector Gadget , The Littles , The Real Ghostbusters , Captain Planet and the Planeteers , and the first two seasons of the English adaptation of...
and Cookie Jar Group was finalized when Cookie Jar Group paid US $31.5 million to cover outstanding equity
Ownership equity
In accounting and finance, equity is the residual claim or interest of the most junior class of investors in assets, after all liabilities are paid. If liability exceeds assets, negative equity exists...
with DIC
DIC
- Science :* Differential interference contrast microscopy, an illumination technique in optical microscopy* Diisopropylcarbodiimide, a reagent in organic chemistry* Digital Integrating Computer, a digital implementation of a Differential Analyzer...
. The total value of the deal was $87.6 million.