Copywriting agency
Encyclopedia
A copywriting agency is a business entity that provides writing and editing services to businesses and other organizations. Like individual copywriters, copywriting
agencies may offer writing on a for-hire or per-project basis.
In addition, because they can present the services of many staff members, these agencies often offer a broader range of services than can individuals, sometimes including but not limited to writing, editing, content or marketing consulting, branding, naming, scriptwriting, speechwriting, Information architecture
, print and web design
and layout, software development
, social network
ing consulting and implementation, and project management
. An agency may also partner with other businesses—for example, design or advertising firms—or with in-house client teams. Depending on the project, agency staff may work onsite with the client, from the agency offices, or virtually from any location.
Copywriting agencies may be designed on an employee model, with full-
or part-time
employees providing services to clients. Others may work with a regular team of trusted contractors, while still others function more like middlemen, connecting clients and editorial freelancers and taking a cut of the proceeds from each project.
Business and nonprofit clients often hire copywriting agencies for larger projects that fall outside of existing skills and time or staffing needs, or for projects that require expertise in a specific discipline or area of knowledge. Many agencies specialize in one or more industries—doing work for clients, for example, in publishing
, finance
, technology, biotechnology
, medicine, agriculture, the environment, engineering, government, the military, education, the arts, or the nonprofit world. Others employ writers, editors, etc. with varying specialties, so as to work for a variety of clients.
Allowing for overall economic trends, job prospects for both individual copywriters and copywriting agencies expanded during the 1990s and 2000s, for reasons including an increased need for production and editing of online "content" and an increase in business outsourcing and freelancing.
Copywriting
Copywriting is the use of words and ideas to promote a person, business, opinion or idea. Although the word copy may be applied to any content intended for printing , the term copywriter is generally limited to promotional situations, regardless of the medium...
agencies may offer writing on a for-hire or per-project basis.
In addition, because they can present the services of many staff members, these agencies often offer a broader range of services than can individuals, sometimes including but not limited to writing, editing, content or marketing consulting, branding, naming, scriptwriting, speechwriting, Information architecture
Information Architecture
Information architecture is the art of expressing a model or concept of information used in activities that require explicit details of complex systems. Among these activities are library systems, Content Management Systems, web development, user interactions, database development, programming,...
, print and web design
Web design
Web design is the process of planning and creating a website. Text, images, digital media and interactive elements are used by web designers to produce the page seen on the web browser...
and layout, software development
Software engineering
Software Engineering is the application of a systematic, disciplined, quantifiable approach to the development, operation, and maintenance of software, and the study of these approaches; that is, the application of engineering to software...
, social network
Social network
A social network is a social structure made up of individuals called "nodes", which are tied by one or more specific types of interdependency, such as friendship, kinship, common interest, financial exchange, dislike, sexual relationships, or relationships of beliefs, knowledge or prestige.Social...
ing consulting and implementation, and project management
Project management
Project management is the discipline of planning, organizing, securing, and managing resources to achieve specific goals. A project is a temporary endeavor with a defined beginning and end , undertaken to meet unique goals and objectives, typically to bring about beneficial change or added value...
. An agency may also partner with other businesses—for example, design or advertising firms—or with in-house client teams. Depending on the project, agency staff may work onsite with the client, from the agency offices, or virtually from any location.
Copywriting agencies may be designed on an employee model, with full-
Full time
Full-time employment is employment in which the employee works the full number of hours defined as such by his/her employer. Full-time employment often comes with benefits that are not typically offered to part-time, temporary, or flexible workers, such as annual leave, sickleave, and health...
or part-time
Part time
A part-time job is a form of employment that carries fewer hours per week than a full-time job. Workers are considered to be part time if they commonly work fewer than 30 or 35 hours per week...
employees providing services to clients. Others may work with a regular team of trusted contractors, while still others function more like middlemen, connecting clients and editorial freelancers and taking a cut of the proceeds from each project.
Business and nonprofit clients often hire copywriting agencies for larger projects that fall outside of existing skills and time or staffing needs, or for projects that require expertise in a specific discipline or area of knowledge. Many agencies specialize in one or more industries—doing work for clients, for example, in publishing
Publishing
Publishing is the process of production and dissemination of literature or information—the activity of making information available to the general public...
, finance
Finance
"Finance" is often defined simply as the management of money or “funds” management Modern finance, however, is a family of business activity that includes the origination, marketing, and management of cash and money surrogates through a variety of capital accounts, instruments, and markets created...
, technology, biotechnology
Biotechnology
Biotechnology is a field of applied biology that involves the use of living organisms and bioprocesses in engineering, technology, medicine and other fields requiring bioproducts. Biotechnology also utilizes these products for manufacturing purpose...
, medicine, agriculture, the environment, engineering, government, the military, education, the arts, or the nonprofit world. Others employ writers, editors, etc. with varying specialties, so as to work for a variety of clients.
Allowing for overall economic trends, job prospects for both individual copywriters and copywriting agencies expanded during the 1990s and 2000s, for reasons including an increased need for production and editing of online "content" and an increase in business outsourcing and freelancing.