Cordelia Mendoza
Encyclopedia
Cordelia Mendoza (born in San Diego, California
) is an antiques
expert, volunteer, San Diego retailer, and author. Her volunteer work began at age 13 when she and her twin sister, Cathleen Scott, were named and represented the San Diego County Heart Association for a year as the Heart Fund Twins, after Mendoza successfully underwent repair of a congenital heart defect, a surgery that at the time was rare. Mendoza, with her sister, was awarded a Key to the City by then-Mayor Charles C. Dail
.
in San Diego County, where she attended Helix High School
. While in high school, she participated in an exchange student program with a family in Mazatlan, Mexico. She attended Grossmont College
and the University of California, San Diego
.
in the San Diego coastal community of Ocean Beach
, including the first antique collective on the town's main street, Newport Avenue, which has been referred to as the Ocean Beach Antique District
and called a "beachside Antique Row" by San Diego Magazine
. A year after opening Ocean Beach Antique Mall, San Diego Woman featured Mendoza in its magazine. Mendoza's current store, Cottage Antiques, has also been written about in Antiques & Collectibles, The Collector, San Diego Metropolitan Magazine, San Diego Union-Tribune, Beach & Bay Press and San Diego Beacon.
In 2006, the City of San Diego presented Mendoza with a Business Improvement District award. At the time, The Daily Transcript described Mendoza as "a pioneer in establishing the antiques district in Ocean Beach" with a "strong presence and visibility in Ocean Beach since 1988" who "takes a leadership role. ... Cottage Antiques has strong involvement with several non-profit groups... ."
In October 2007, the California State Legislature
recognized her community service with an award presented by State Sen. Christine Kehoe
for "commitment to strengthening the community through dedicated service with the Ocean Beach Main Street Association." Over the years, she has been interviewed by and quoted in periodicals and newspapers about antiques, including San Diego Magazine and the San Diego Union-Tribune.
The Small Business Administration
, San Diego named her store Outstanding Neighborhood Business of the Year in 2006.
In 2010, for the fourth year in a row, Cottage Antiques made KGTV
-10’s county-wide “A-List," in the top 5, for Best Antiques, placing first in 2010. In 2009, the store received the Readers' Choice Award from the Peninsula Beacon. Also, her store has been recognized for its holiday window displays, including in 2009 for "Most Traditional." And in 2008, it was awarded with "Most Creative Use of Commercial Space.”
In October 2010, the Ocean Beach Merchant's Association, at its annual awards ceremony, presented Mendoza, one of three recipients, a Special Award for her "innovative marketing and promotion ideas" for the Ocean Beach business community.
In addition, she consults and evaluates in estate liquidation and home decorating. In 2007, Mendoza's comments were included in a feature story about antiques in the Christian Science Monitor, which was reprinted in the Chicago Daily Herald. In 1999, she was featured as a collector on HGTV
's Appraise It! show, taped at the Butterfield auction house in Los Angeles
The Mendozas' remodeled kitchen in their restored 1936 San Diego home in the Loma Portal
community was recognized with a feature article in the Summer 2008 Better Homes and Gardens
magazine.
Mendoza co-authored the book Chintz
and Pastel Ware with her mother, the late Eileen Rose Busby
, scheduled for publication by Schiffer Publishing
in 2011. She was a contributing writer for her mother's book, Cottage Ware: Ceramic Tableware Shaped As Buildings. Also, Mendoza and her mother were speakers, about chintz china, at the Riverside Art Museum's fifth annual spring fundraiser in 1999.
Today's Vintage online magazine republished a column of Mendoza's about decorating with architectural objects. And the "Home China Improvement" site re-ran her blog post on the history of white ironstone Staffordshire china. Also, some of her articles have been published by ezinearticles, an online magazine, including "Soapstone-Countertops - Ageless, Green, and Sustainable" (May 2010).
In 2006, as event coordinator, Mendoza was featured in a Peninsula Beacon article about the fifth annual Point Loma
Garden Walk that raised funds for the Craniofacial Unit of Children's Hospital and Health Center. In a 2008 article about the annual fundraising event, it too featured Mendoza, as co-president at the time of the volunteer auxiliary that organizes the event. And she was one of three featured in a news story about thinking outside the box when it comes to volunteering for nonprofits. In 2009, the news blog, 32 Degrees North, wrote about Mendoza's volunteer work, including the Point Loma Garden Walk, describing it as the "biggest fundraiser of the year" for the San Diego Children's Hospital Auxiliary.
Also in 2009, Mendoza coordinated the Point Loma Holiday Home tour, a fixture in San Diego for 58 years, that benefitted Best Friends Animal Society
, a national animal welfare organization. The year before, in 2008, Mendoza’s home was included on the tour, which for 57 years benefited the All Soul’s Episcopal Church. When the church retired the event, Mendoza chaired it for the 2009 event, this time benefiting animals.
She currently sits on the executive boards, as well as chairing committees, of Rady Children's Hospital
Auxiliary Board and the Ocean Beach Main Street Association executive board of directors. Each year she helps coordinate Rady Children's Hospital Auxiliary's annual benefit Garden Walk and is the volunteer social media coordinator and webmaster for its site.
Also in 2009, The Daily Reviewer named her store's site as one of its Top Antiques Blogs.
In 2010, she was voted number 15 in "Best Social Media in Business" by Influence Awards in San Diego.
Mendoza was a contributing author (a chapter titled "Something Old, Something New") for The Big Book of Social Media: Case Studies, Stories, Perspectives, released November 1, 2010, and edited by Robert Fine.
Eileen Rose Busby, also an antiques expert, and the late James (Jim) Scott, a Senior Olympian who helped pioneer and develop the game of racquetball
. She is the granddaughter of California artist Esther Rose
, the sister of scientist and author Dr.J. Michael Scott
, sister of true crime author Cathy Scott
, and the niece of the late Russian Orthodox Hieromonk Father Seraphim Rose
. She lives with her husband, Bob, in the Loma Portal neighborhood of Point Loma in San Diego.
San Diego, California
San Diego is the eighth-largest city in the United States and second-largest city in California. The city is located on the coast of the Pacific Ocean in Southern California, immediately adjacent to the Mexican border. The birthplace of California, San Diego is known for its mild year-round...
) is an antiques
Antiques
An antique is an old collectible item. It is collected or desirable because of its age , beauty, rarity, condition, utility, personal emotional connection, and/or other unique features...
expert, volunteer, San Diego retailer, and author. Her volunteer work began at age 13 when she and her twin sister, Cathleen Scott, were named and represented the San Diego County Heart Association for a year as the Heart Fund Twins, after Mendoza successfully underwent repair of a congenital heart defect, a surgery that at the time was rare. Mendoza, with her sister, was awarded a Key to the City by then-Mayor Charles C. Dail
Charles C. Dail
Charles "Charlie" C. Dail was an American Democratic politician from California.Dail was first elected to the San Diego city council for 1943–1955...
.
Early life and education
Mendoza grew up in La MesaLa Mesa
La Mesa may refer to:* La Mesa, California, a city in California, USA* La Mesa, Cundinamarca, a town in Cundinamarca, Colombia* La Mesa, a town in the Doña Ana County, New Mexico, USA* La Mesa, a town in the Veraguas Province, Panama...
in San Diego County, where she attended Helix High School
Helix High School
Helix High School, in La Mesa, California, is a charter high school built in 1952. It received its charter in 1998. Part of the Grossmont Union High School District, it serves a low to mid-level socioeconomic community and has a student body of approximately 2,400 pupils...
. While in high school, she participated in an exchange student program with a family in Mazatlan, Mexico. She attended Grossmont College
Grossmont College
Grossmont College is a community college located in El Cajon, California, in the county of San Diego. The campus sits in the Fletcher Hills community of El Cajon and is bordered by the cities of San Diego and Santee. Grossmont College is one of the two colleges that make up the Grossmont-Cuyamaca...
and the University of California, San Diego
University of California, San Diego
The University of California, San Diego, commonly known as UCSD or UC San Diego, is a public research university located in the La Jolla neighborhood of San Diego, California, United States...
.
Career
Since 1988, she and her husband have owned and operated antiques storesAntique shop
An antique shop is a retail store specializing in the selling of antiques. Antiques shops can be located either locally and with the advent of the Internet found online...
in the San Diego coastal community of Ocean Beach
Ocean Beach, San Diego, California
Ocean Beach is a beachfront neighborhood of San Diego, California.-Geography:Ocean Beach is located in San Diego on the Southern California coast. It lies on the Pacific Ocean at the estuary of the San Diego River, at the western terminus of Interstate 8. It is approximately from Downtown San...
, including the first antique collective on the town's main street, Newport Avenue, which has been referred to as the Ocean Beach Antique District
Ocean Beach Antique District
The antique district of Ocean Beach, San Diego , located just west of downtown, is a neighborhood marked by a large concentration of antiques and collectibles shops....
and called a "beachside Antique Row" by San Diego Magazine
San Diego Magazine
San Diego Magazine is a monthly publication concerning life in the San Diego region. This is the city’s longest running lifestyle publication and has continued to prosper and evolve throughout its 60-year history...
. A year after opening Ocean Beach Antique Mall, San Diego Woman featured Mendoza in its magazine. Mendoza's current store, Cottage Antiques, has also been written about in Antiques & Collectibles, The Collector, San Diego Metropolitan Magazine, San Diego Union-Tribune, Beach & Bay Press and San Diego Beacon.
In 2006, the City of San Diego presented Mendoza with a Business Improvement District award. At the time, The Daily Transcript described Mendoza as "a pioneer in establishing the antiques district in Ocean Beach" with a "strong presence and visibility in Ocean Beach since 1988" who "takes a leadership role. ... Cottage Antiques has strong involvement with several non-profit groups... ."
In October 2007, the California State Legislature
California State Legislature
The California State Legislature is the state legislature of the U.S. state of California. It is a bicameral body consisting of the lower house, the California State Assembly, with 80 members, and the upper house, the California State Senate, with 40 members...
recognized her community service with an award presented by State Sen. Christine Kehoe
Christine Kehoe
Christine T. Kehoe is an American politician from San Diego, California. A Democrat, she has served since 2004 as a member of the California State Senate representing the 39th district...
for "commitment to strengthening the community through dedicated service with the Ocean Beach Main Street Association." Over the years, she has been interviewed by and quoted in periodicals and newspapers about antiques, including San Diego Magazine and the San Diego Union-Tribune.
The Small Business Administration
Small Business Administration
The Small Business Administration is a United States government agency that provides support to entrepreneurs and small businesses. The mission of the Small Business Administration is "to maintain and strengthen the nation's economy by enabling the establishment and viability of small businesses...
, San Diego named her store Outstanding Neighborhood Business of the Year in 2006.
In 2010, for the fourth year in a row, Cottage Antiques made KGTV
KGTV
KGTV, digital channel 10, is the ABC television affiliate in San Diego, California. The station can be seen on Cox Communications, Time Warner Cable, and AT&T U-verse on cable channel 10 in standard definition. Cox Communications and Time Warner Cable carry its high definition signal on cable...
-10’s county-wide “A-List," in the top 5, for Best Antiques, placing first in 2010. In 2009, the store received the Readers' Choice Award from the Peninsula Beacon. Also, her store has been recognized for its holiday window displays, including in 2009 for "Most Traditional." And in 2008, it was awarded with "Most Creative Use of Commercial Space.”
In October 2010, the Ocean Beach Merchant's Association, at its annual awards ceremony, presented Mendoza, one of three recipients, a Special Award for her "innovative marketing and promotion ideas" for the Ocean Beach business community.
In addition, she consults and evaluates in estate liquidation and home decorating. In 2007, Mendoza's comments were included in a feature story about antiques in the Christian Science Monitor, which was reprinted in the Chicago Daily Herald. In 1999, she was featured as a collector on HGTV
HGTV
HGTV , is a cable-television network operating in the United States and Canada, broadcasting a variety of home and garden improvement, maintenance, renovation, craft and remodeling shows...
's Appraise It! show, taped at the Butterfield auction house in Los Angeles
The Mendozas' remodeled kitchen in their restored 1936 San Diego home in the Loma Portal
Loma Portal, San Diego, California
Loma Portal is a neighborhood in the community of Point Loma in San Diego, California. It is a hilly area west of Rosecrans Street and north of Nimitz Boulevard overlooking San Diego Bay.-Features:...
community was recognized with a feature article in the Summer 2008 Better Homes and Gardens
Better Homes and Gardens (magazine)
Better Homes and Gardens is the fourth best selling magazine in the United States. The editor in Chief is Gayle Butler. Better Homes and Gardens focuses on interests regarding homes, cooking, gardening, crafts, healthy living, decorating, and entertaining. The magazine is published 12 times per...
magazine.
Mendoza co-authored the book Chintz
Chintz
Chintz is glazed calico cloth printed with flowers and other patterns in different colours. Unglazed calico is called "cretonne". The word Calico is derived from the name of the Indian city Calicut to which it had a manufacturing association.-History:Chintz was originally a woodblock printed,...
and Pastel Ware with her mother, the late Eileen Rose Busby
Eileen Rose Busby
Eileen Rose Busby was an author and antiques expert who was featured on HGTV's Appraise It! show.-Early life:...
, scheduled for publication by Schiffer Publishing
Schiffer Publishing
Schiffer Publishing Ltd. is a publisher based out of the "Schiffer Book Farm" in Atglen, Pennsylvania, about 20 miles east of Lancaster. It specializes in books about antiques, architecture and design, arts and crafts, collectibles, lifestyle, military and aviation history.-External links:***...
in 2011. She was a contributing writer for her mother's book, Cottage Ware: Ceramic Tableware Shaped As Buildings. Also, Mendoza and her mother were speakers, about chintz china, at the Riverside Art Museum's fifth annual spring fundraiser in 1999.
Today's Vintage online magazine republished a column of Mendoza's about decorating with architectural objects. And the "Home China Improvement" site re-ran her blog post on the history of white ironstone Staffordshire china. Also, some of her articles have been published by ezinearticles, an online magazine, including "Soapstone-Countertops - Ageless, Green, and Sustainable" (May 2010).
Volunteer work
Mendoza's nonprofit participation with the San Diego County Heart Association continued into adulthood when she ran the 1983 Heart of San Diego 10K run. The San Diego Evening Tribune wrote about Mendoza's participation, along with two other runners who were also mended heart patients.In 2006, as event coordinator, Mendoza was featured in a Peninsula Beacon article about the fifth annual Point Loma
Point Loma, San Diego, California
Point Loma is a seaside community of San Diego, California. Geographically it is a hilly peninsula that is bordered on the west and south by the Pacific Ocean, the east by the San Diego Bay and Old Town and the north by the San Diego River...
Garden Walk that raised funds for the Craniofacial Unit of Children's Hospital and Health Center. In a 2008 article about the annual fundraising event, it too featured Mendoza, as co-president at the time of the volunteer auxiliary that organizes the event. And she was one of three featured in a news story about thinking outside the box when it comes to volunteering for nonprofits. In 2009, the news blog, 32 Degrees North, wrote about Mendoza's volunteer work, including the Point Loma Garden Walk, describing it as the "biggest fundraiser of the year" for the San Diego Children's Hospital Auxiliary.
Also in 2009, Mendoza coordinated the Point Loma Holiday Home tour, a fixture in San Diego for 58 years, that benefitted Best Friends Animal Society
Best Friends Animal Society
Best Friends Animal Society, founded in its present form in 1984, is an American nonprofit 501 organization that is one of America’s best known animal welfare rescue groups. Best Friends works in outreach programs with shelters, other rescue groups and members nationwide to promote pet adoption,...
, a national animal welfare organization. The year before, in 2008, Mendoza’s home was included on the tour, which for 57 years benefited the All Soul’s Episcopal Church. When the church retired the event, Mendoza chaired it for the 2009 event, this time benefiting animals.
She currently sits on the executive boards, as well as chairing committees, of Rady Children's Hospital
Rady Children's Hospital
Rady Children's Hospital-San Diego, the largest children's hospital in California, is a 442-bed pediatric care facility providing the largest source of comprehensive pediatric medical services in San Diego, southern Riverside and Imperial counties...
Auxiliary Board and the Ocean Beach Main Street Association executive board of directors. Each year she helps coordinate Rady Children's Hospital Auxiliary's annual benefit Garden Walk and is the volunteer social media coordinator and webmaster for its site.
Social media
In July 2009, Mendoza was a speaker at the Cool Twitter Conference in San Diego. Then, in November 2009, she was the Cool Twitter Conference social media promoter at its Orange County conference, as part of its national tour.Also in 2009, The Daily Reviewer named her store's site as one of its Top Antiques Blogs.
In 2010, she was voted number 15 in "Best Social Media in Business" by Influence Awards in San Diego.
Mendoza was a contributing author (a chapter titled "Something Old, Something New") for The Big Book of Social Media: Case Studies, Stories, Perspectives, released November 1, 2010, and edited by Robert Fine.
Personal life
Mendoza is the daughter of the late authorAuthor
An author is broadly defined as "the person who originates or gives existence to anything" and that authorship determines responsibility for what is created. Narrowly defined, an author is the originator of any written work.-Legal significance:...
Eileen Rose Busby, also an antiques expert, and the late James (Jim) Scott, a Senior Olympian who helped pioneer and develop the game of racquetball
Racquetball
For other sports often called "paddleball", see Paddleball .Racquetball is a racquet sport played with a hollow rubber ball in an indoor or outdoor court...
. She is the granddaughter of California artist Esther Rose
Esther Rose
Esther Elvira Rose , an American painter, worked in oils, collage, silkscreen and watercolors.-Biography:Esther Holbeck, whose parents arrived at Ellis Island, separately, from Sweden and Norway, was born in Two Harbors, Minnesota, and at 20 married Frank Rose, an amateur photographer and a sports...
, the sister of scientist and author Dr.J. Michael Scott
J. Michael Scott
Dr. J. Michael Scott, a senior scientist, distinguished emeritus professor, environmentalist and author, was born in 1941 in San Diego, California.-Education:A graduate of San Diego County's Helix High School, Dr...
, sister of true crime author Cathy Scott
Cathy Scott
Cathy Scott is an American true crime writer and investigative journalist, born and raised in San Diego, United States growing up in nearby La Mesa, California...
, and the niece of the late Russian Orthodox Hieromonk Father Seraphim Rose
Seraphim Rose
Seraphim Rose, born Eugene Dennis Rose , was an American hieromonk of the Russian Orthodox Church Outside Russia who co-founded the St. Herman of Alaska Monastery in Platina, California. He also translated Orthodox Christian texts and authored several polemical works...
. She lives with her husband, Bob, in the Loma Portal neighborhood of Point Loma in San Diego.
External links
- Official website, Ocean Beach Antiques
- Official blog
- Cordelia Mendoza Twitter page
- "OBMA honors key community standouts, stars," San Diego News, Oct. 28, 2009
- Presenter, Ocean Beach Main Street Association’s annual Awards Night Celebration, Peninsula Beacon, Oct. 29, 2009
- Ocean Beach Main Street Association, Promotions Committee Chair listing
- Speaker, San Diego American Marketing Association event, Aug. 2009
- Listing, San Diego Travel Guide
- Showroom finder listing
- Interview by San Diego Union-Tribune, "Beach-booze ban goes to ballot box," Oct. 13, 2008
- Wikitravel, San Diego/Point Loma-Ocean Beach
- "The pioneering surgeon who saved my sister," San Diego Union-Tribune op-ed article, January 7, 2005
- Article, San Diego Union-Tribune, "Though not `antique,' collectibles have value," Aug. 7, 1994
- "Where are they now?" Ongoing series of updates on progress of rescued animals, Best Friends news site, featuring Cordelia Mendoza