Cotton Incorporated
Encyclopedia
Cotton Incorporated aims "To increase the demand for and profitability of cotton
through research and promotion." and "To ensure that cotton
remains the first choice among consumers in apparel and home products." The organization is funded by cotton growers in the United States
through per-bale assessments on producers and importers levied by the Cotton Board
, which reports to the United States Department of Agriculture
.
The Cotton Research and Promotion Act of 1966 enabled the establishment of Cotton Incorporated in 1970.
The company has helped cotton increase market share in fabrics since it was enacted, both through the branding of cotton with the "Seal of Cotton" and improved technology. The successful campaign was the first commodity brand.
Cotton Incorporated's world headquarters are located in Cary, North Carolina
and offices are located in New York
, Mexico City
, Hong Kong
, Shanghai
, and Osaka
. Cotton Incorporated works with the Cotton Council International.
Its current television ads feature famous singers and, in some cases, actresses making their singing debuts, promoting Cotton via their Fabric Of Our Lives campaign.
Cotton
Cotton is a soft, fluffy staple fiber that grows in a boll, or protective capsule, around the seeds of cotton plants of the genus Gossypium. The fiber is almost pure cellulose. The botanical purpose of cotton fiber is to aid in seed dispersal....
through research and promotion." and "To ensure that cotton
Cotton
Cotton is a soft, fluffy staple fiber that grows in a boll, or protective capsule, around the seeds of cotton plants of the genus Gossypium. The fiber is almost pure cellulose. The botanical purpose of cotton fiber is to aid in seed dispersal....
remains the first choice among consumers in apparel and home products." The organization is funded by cotton growers in the United States
United States
The United States of America is a federal constitutional republic comprising fifty states and a federal district...
through per-bale assessments on producers and importers levied by the Cotton Board
Cotton Board
The Cotton Board is the oversight and administrative arm of the Cotton Research and Promotion Program. The Cotton Board is based in Memphis, Tennessee and represents American Upland cotton. It is the commodity checkoff organization for the American cotton industry...
, which reports to the United States Department of Agriculture
United States Department of Agriculture
The United States Department of Agriculture is the United States federal executive department responsible for developing and executing U.S. federal government policy on farming, agriculture, and food...
.
The Cotton Research and Promotion Act of 1966 enabled the establishment of Cotton Incorporated in 1970.
The company has helped cotton increase market share in fabrics since it was enacted, both through the branding of cotton with the "Seal of Cotton" and improved technology. The successful campaign was the first commodity brand.
Cotton Incorporated's world headquarters are located in Cary, North Carolina
Cary, North Carolina
Cary is a large town and suburb of Raleigh, North Carolina in Wake and Chatham counties in the U.S. state of North Carolina. Located almost entirely in Wake County, it is the second largest municipality in that county and the third largest municipality in The Triangle after Raleigh and Durham...
and offices are located in New York
New York
New York is a state in the Northeastern region of the United States. It is the nation's third most populous state. New York is bordered by New Jersey and Pennsylvania to the south, and by Connecticut, Massachusetts and Vermont to the east...
, Mexico City
Mexico City
Mexico City is the Federal District , capital of Mexico and seat of the federal powers of the Mexican Union. It is a federal entity within Mexico which is not part of any one of the 31 Mexican states but belongs to the federation as a whole...
, Hong Kong
Hong Kong
Hong Kong is one of two Special Administrative Regions of the People's Republic of China , the other being Macau. A city-state situated on China's south coast and enclosed by the Pearl River Delta and South China Sea, it is renowned for its expansive skyline and deep natural harbour...
, Shanghai
Shanghai
Shanghai is the largest city by population in China and the largest city proper in the world. It is one of the four province-level municipalities in the People's Republic of China, with a total population of over 23 million as of 2010...
, and Osaka
Osaka
is a city in the Kansai region of Japan's main island of Honshu, a designated city under the Local Autonomy Law, the capital city of Osaka Prefecture and also the biggest part of Keihanshin area, which is represented by three major cities of Japan, Kyoto, Osaka and Kobe...
. Cotton Incorporated works with the Cotton Council International.
Its current television ads feature famous singers and, in some cases, actresses making their singing debuts, promoting Cotton via their Fabric Of Our Lives campaign.