The Council of American Survey Research Organizations' 325+member companies and their 32,000 employees, all of whom are afforded membership benefits, represent nearly $8 billion in global annual revenue—about 85% of the U.S. research industry and 30% of the global research industry. CASRO’s member companies annually reaffirm their adherence to the CASRO Code of Standards and Ethics

Ethical code

An ethical code is adopted by an organization in an attempt to assist those in the organization called upon to make a decision understand the difference between 'right' and 'wrong' and to apply this understanding to their decision...

 for Survey Research http://www.casro.org/codeofstandards.cfm, an internationally-respected code of business and professional standards for more than 30 years. CASRO is an advocate of the survey research

Survey research

Survey research a research method involving the use of questionnaires and/or statistical surveys to gather data about people and their thoughts and behaviours. This method was pioneered in the 1930s and 1940s by sociologist Paul Lazarsfeld. The initial use of the method was to examine the effects...

 industry throughout the US and the world. Founded in 1975, CASRO represents the viewpoints and agenda of companies engaged in all forms of survey research—public opinion

Public opinion

Public opinion is the aggregate of individual attitudes or beliefs held by the adult population. Public opinion can also be defined as the complex collection of opinions of many different people and the sum of all their views....

, social, market, government and political.