Swedish brand CRAFT is a producer of functional sports apparel. The company is based in Boras, an old, traditional textile industry town in the South of Sweden. The initial concept of founder Anders Bengtsson was to develop underwear, which propels moisture away from the skin during physical activity – and thus guarantees the perfect microclimate. CRAFT started with technical baselayers and soon developed the three layer principle with a 2nd layer of insulation and moisture transportation and an outer shell for protection. Today, the company offers gear for all kinds of sports focussing with layer 3 on running, triathlon, bike and cross-country skiing.

History

In 1973, Swede Anders Bengtsson started developing a baselayer material that transports moisture (sweat) away from the skin. Bengtsson tested his designs by weighing his gear after exercise sessions. He used polyester fibres, which only absorb a minimum of moisture and worked them in a special weaving construction. The so-called capillary action further promotes moisture expulsion transporting sweat from the skin to the outer surface of the garment where it quickly evaporates.
The brand Craft of Sweden was officially founded in 1977. In addition to technical baselayers, the company soon started producing second layer garments (focusing on fleece material) and outerwear.

Sponsoring

The Craft athlete team includes several national teams, among them the Swedish National XC-Team, Swedish Football Team or the Norwegian Track & Field team, as well as individual athletes such as Björn Lind

Björn Lind

Björn Lind is a Swedish cross country skier who has competed since 2000. Competing in two Winter Olympics, he won gold medals in both the Individual and Team sprint events at Turin in 2006....

, Charlotte Kalla

Charlotte Kalla

Charlotte Kalla is a Swedish cross-country skier who has been competing since 2004. She won a bronze medal in the 4 x 5 km relay at the FIS Nordic World Ski Championships 2009 in Liberec...

, Jens Byggmark

Jens Byggmark

Jens Byggmark is a Swedish alpine skier, who specialises in slalom and giant slalom.Byggmark was born in Örebro but was raised in Tärnaby. He races for Tärna IK Fjällvinden, the world's most successful ski club...

, Torbjørn Sindballe

Torbjørn Sindballe

Torbjørn Sindballe is a Danish professional triathlete who was forced to end his competition triathlon career due to heart problems...

, and Pierre-Emmanuel Dalcin

Pierre-Emmanuel Dalcin

Pierre-Emmanuel Dalcin is a French Alpine skier.Dalcin was French Champion in Downhill 2000. At the 2006 Winter Olympics, Dalcin was leading the Super-G competition before it was stopped. In the 2nd run, he was disqualified.- World Cup victories :-External links:* official* profile...

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Sponsored Events:
Vasaloppet, Tour de Ski

Tour de Ski

Tour de Ski is a cross-country skiing event held annually since 2007 in Central Europe, modeled on the Tour de France of cycling. Races have been held in the Czech Republic, Germany and Italy over eight days. The prize money for the event amounted to 1,055,000 Swiss francs , shared out on both men...

(Presenting Sponsor), Bike Trans Germany (Title Sponsor)